As a business leader, your role requires you to influence people just about all of the time. It may take the form of gaining support, inspiring others, persuading other people to buy your product or service, engaging someone's imagination, or creating relationships.
There is no right way, nor is there only one way to influence others. You will never to be able to control people, but you will be able to let people control themselves in ways that benefit you.
The secret to getting what you want is the way you go about getting it.
Know What People Need There are three main goals people subconsciously seek. They are:
1. Symbolic rewards We all have the need for symbolic rewards, such as recognition and praise. Everybody wants to feel important and special.
2. Material gains Material rewards mean a lot to people, whether they realize it or not. In any capitalist society, a person's status is judged by his material gains. Therefore, since money produces material gain, it is a strong motivator, and its presence can have a strong influence on others.
3. Security Everyone needs security and stability. Security is attained when people feel they belong and are needed by others. People want security in their jobs, friends, family, etc. Let people know what you have to offer and what you expect from them in return. Tell them why the relationship you have with them is the way it is.
Outstanding influencing skills require a healthy combination of interpersonal, communication, presentation and assertiveness techniques.
It is about adapting and modifying your personal style when you become aware of the affect you are having on other people, while still being true to yourself. Behaviour and attitude change are what's important, not changing who you are or how you feel and think.
Follow the principles outlined above and you will become a more influential business leader.
How To Influence People And Win Them Over - To learn more about this author, visit Rizwana Shah's Website.
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Rizwana Shah
(Visit Rizwana's Website)
Rizwana is a business and management coach
and trainer, social entrepreneur and
business woman. This background gives her
a unique perspective and knowledge of
business strategy, leadership, building
teams, diversity of communities and
individual performance development.
Rizwana’s passion is for today’s leaders
to be inspiring role models and to leave a
legacy for the next generation.
EQ Solutions can assist with start up
needs such as preparing the business plan,
research guidance, goal setting and
organizational development. To find out
more about the services we offer please
visit our website at www.
eq-solutions.co.uk
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