A Business Opportunity in a Down Economy, Vertical Market Ad Networks
A Business Opportunity in a Down Economy, Vertical Market Ad Networks
A ZenithOptimedia study revealed that Internet advertising will increase its share of the world ad budget from 8% in 2007 to nearly 14% in 2010.
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP announced that Internet advertising revenues reached almost $5.9 billion for the third quarter of 2008 representing an 11 percent increase over the same period in 2007.
Ongoing studies show these numbers holding even in a down economy. Why? Because Internet advertising provides the best return on investment, it gets to the buying audience and it supports brand recognition.
With the growth in Internet advertising, publishers (web site owners) and advertiser’s needs are growing. Both want to see a return on their investment while controlling budgets, generating income and getting maximum market exposure to their target audience. Their wants and needs are growing rapidly.
Advertisers need to gain solid market intelligence, control advertising budgets and generate quality leads all while increasing brand recognition.
Publishers need ads being placed on their valuable web site real estate that relate to their market. This maximizes revenue and increases web site visibility supporting the publisher’s marketing programs. This is only done with market specific sales representation and market specific marketing programs.
Only dedicated vertical market advertising networks provide advertisers and publishers what they want and need today. They have the ability to grow to support what advertisers and publishers will need as their experience and markets grow.
Horizontal ad networks cannot support the vertical advertisers and publisher’s needs, today or ongoing. They cannot reach the long tail markets, nor do they really want to, even though some say they do. With the exception of Google, MSN, Yahoo, Ask and Alexa operating costs for the run of the mill horizontal ad networks are too high. Note how many horizontal ad networks are having financial difficulties. Note how expensive it is to join their networks. Most require a minimum monthly buy that kills most budgets for the advertiser that only needs to reach the long tail market while maintaining brand recognition.
What builds a successful vertical ad network?
• A sound business plan backed by market expertise
• A strong publisher base with extensive long tail market reach
• Targeted marketing programs that support advertisers brand management
• It provides advertisers and publishers full control and instantaneous feedback
• It supports all IAB standard ad units
• CPM (Cost Per Thousand) ad views that generate a high return on investment for advertisers and quality income for publishers
• Market specific and technical support for both advertiser’s and publisher’s
Who are the most likely to succeed?
• Entrepreneurs with advertising sales and marketing experience in a vertical market
• Media companies that want to expand their market penetration in defined markets
• Agencies that want to build clients brand recognition as well as sales
Profitability for a well positioned vertical ad network can come quickly. With a very small investment you can build a respectable income and asset value in a very short period of time.
If your goal is to enjoy working in a market you know while generating a good income, a vertical market ad network will provide this. If your exit strategy is to build and sell you would have a valuable asset to sell to vertical market ad network aggregators or a large media company in the future. A business opportunity tailored for you.
A Business Opportunity in a Down Economy Vertical Market Ad Networks - To learn more about this author, visit Andrew Nester's Website.
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Print media advertising is on a rapid decline. Online digital advertising is growing even in this down economy. Vertical or long tail advertising leads the way in growth. Participating in this growth now will lead to a long term profitable business.
A ZenithOptimedia study revealed that Internet advertising will increase its share of the world ad budget from 8% in 2007 to nearly 14% in 2010.
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP announced that Internet advertising revenues reached almost $5.9 billion for the third quarter of 2008 representing an 11 percent increase over the same period in 2007.
Ongoing studies show these numbers holding even in a down economy. Why? Because Internet advertising provides the best return on investment, it gets to the buying audience and it supports brand recognition.
With the growth in Internet advertising, publishers (web site owners) and advertiser’s needs are growing. Both want to see a return on their investment while controlling budgets, generating income and getting maximum market exposure to their target audience. Their wants and needs are growing rapidly.
Advertisers need to gain solid market intelligence, control advertising budgets and generate quality leads all while increasing brand recognition.
Publishers need ads being placed on their valuable web site real estate that relate to their market. This maximizes revenue and increases web site visibility supporting the publisher’s marketing programs. This is only done with market specific sales representation and market specific marketing programs.
Only dedicated vertical market advertising networks provide advertisers and publishers what they want and need today. They have the ability to grow to support what advertisers and publishers will need as their experience and markets grow.
Horizontal ad networks cannot support the vertical advertisers and publisher’s needs, today or ongoing. They cannot reach the long tail markets, nor do they really want to, even though some say they do. With the exception of Google, MSN, Yahoo, Ask and Alexa operating costs for the run of the mill horizontal ad networks are too high. Note how many horizontal ad networks are having financial difficulties. Note how expensive it is to join their networks. Most require a minimum monthly buy that kills most budgets for the advertiser that only needs to reach the long tail market while maintaining brand recognition.
What builds a successful vertical ad network?
• A sound business plan backed by market expertise
• A strong publisher base with extensive long tail market reach
• Targeted marketing programs that support advertisers brand management
• It provides advertisers and publishers full control and instantaneous feedback
• It supports all IAB standard ad units
• CPM (Cost Per Thousand) ad views that generate a high return on investment for advertisers and quality income for publishers
• Market specific and technical support for both advertiser’s and publisher’s
Who are the most likely to succeed?
• Entrepreneurs with advertising sales and marketing experience in a vertical market
• Media companies that want to expand their market penetration in defined markets
• Agencies that want to build clients brand recognition as well as sales
Profitability for a well positioned vertical ad network can come quickly. With a very small investment you can build a respectable income and asset value in a very short period of time.
If your goal is to enjoy working in a market you know while generating a good income, a vertical market ad network will provide this. If your exit strategy is to build and sell you would have a valuable asset to sell to vertical market ad network aggregators or a large media company in the future. A business opportunity tailored for you.
A Business Opportunity in a Down Economy Vertical Market Ad Networks - To learn more about this author, visit Andrew Nester's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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