Business systems and planning
I am constantly startled by the fact that there are businesses out there with the most simple products/services AND who are making money like you won't believe it!
Simple concepts which bring in MILLIONS for their owners and shareholders. Like hamburgers (e.g. McDonalds) and pawnshops (e.g. E-bay)! I think you will agree with me that anyone would easily be able to duplicate a McDonald hamburger recipe. It is not that unique!
What is it which differentiates McDonalds from the small hamburger business at the corner (which sells, in many cases, even BETTER hamburgers)? And we can apply this example of hamburgers to ANY type of business. What is the difference? After all, a hamburger is NOT rocket science!
SYSTEMS!
EXCELLENT business systems. McDonalds and E-bay have excellent business systems in place. For this reason they have grown big (remember, most big corporates have started as small businesses too).
McDonalds has systems in place to effectively and efficiently conduct business and to grow. From the process (system) of making hamburgers to the selling process (and everything in-between from HR administration to marketing to branding to real estate administration). Nothing else.
An overall system which is duplicated across the world.
Do you agree?
Let me ask you (taking the hamburger business as an example again): Why is it that a small business owner would prefer to prepare the hamburger patty by himself rather than hiring an employee to do it (and by the same token getting many employees to duplicate his/her business model over and over, e.g. by opening many shops)?
I think many owners would say that they want to make sure the patty is well prepared and that nobody spits on it!
Again, we can apply this typical answer to many other types of businesses as well.
Please understand that I do not want to oversimplify the matter by saying we should only hire enough personnel (though we know that teams are much more effective than one-man shows)! Small and medium business owners can do so much more today (AND with a smaller number of personnel) by only implementing high-tech solutions like computerized systems (e.g. by using an auto responder program, one is able to answer many e-mails from clients without even reading it!).
However, your HR system is only one of your necessary systems. There are many more systems to consider (depending on your type of business). Part of implementing the necessary systems in your business, are the following IMPORTANT aspects in business:
Thorough planning
Thorough PLANNING
THOROUGH PLANNING
And yes, your entrepreneurial skills will get you very far... BUT an organized business, based on sound planning and systems, will reach the top! You will then be able to sell ice to Eskimos!
Most of us marvel at business success stories. Let us take Donald Trump for instance. What would you say made him a successful business person? In my opinion, one thing stands out:
His risk awareness.
He is constantly asking the forbidden question (i.e. the question most small and medium business owners refuse to ask):
"What are the risks and how can I manage it?"
He does not take anything for granted at all. NEVER.
Let us learn from him. And let us learn from McDonalds and E-bay. You can sell simple products and services AND make millions if...
You are organized and have done your planning AND risk planning ahead of time AND on a regular basis...
Business systems and planning - To learn more about this author, visit Michiel Jonker's Website.
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