SEO Copywriting Tips to Increase Your Search Engine Rankings
SEO Copywriting Tips to Increase Your Search Engine Rankings
When people are looking for your product or service, they generally don’t enter the name of your company or your name into a search engine. They type in what they are looking for. So – they won’t type in Mary Jones Premium Furniture, they will type in “leather lounge suites + Sydney”.
It is not much use having a website if you are buried on page 250 of Google. Most people will look at maybe the top 5 results from a search engine - that is ideally where you need to be for your search terms. I use the term Google although there are lots of other search engines as it is the main search engine people use.
Where you appear in search engines like Google is the result of a complex combination of information – but it is one which you have control over.
Here are my top 10 simple SEO copywriting website tips to increase your search engine rankings.
1. Delete your flash front page. Flash is a type of coding that creates animated pages. Flash front pages are pretty – but will totally stuff your rankings on the search engines. The reason is search engines look at the front page of your website as the most important page in the whole site. They expect to find information about what the site is about and what it contains. Without words, the search engine spiders can’t work out what the site is about. If you have a flash front page – delete it. You will see an almost instantaneous jump in your rankings.
2. Page titles are important. What you call each page is important. If you title your page “Home” you lose rank. Title your page with the most important words about your site. It doesn’t even have to be a full sentence – “Leather Lounges | Lounge Suites | Lounges Sydney” is more effective.
3. Clear keywords count. Know what business you are in and work out the words people who are looking for your product or service key in to find you. There are loads of tools both free and paid to help you do this. Keywords are put into what is called ‘metatags” at the top of your page. You don’t see them unless you view the source code. Google is very secretive about whether they look at the keywords in the metatags – but some search engines still use them. Just make sure you use your words throughout your page and in your copy as well. Don’t overdo it though otherwise you could fall foul of “keyword stuffing” penalties.
4. Different keywords on each page. Each page on your website is different. You need to use the keywords that are relevant to each page’s contents. If you use the same words throughout the site, you are costing search positions.
5. Avoid duplicate content. If the search engine thinks you have the same thing on different pages it won’t index those duplicate pages. When it calculates whether or not you are duplicating content – the spiders look at everything including your page template, pictures, format as well as words. Make sure each page is sufficiently different to avoid the duplicate content penalty.
6. Pictures have hidden messages. Each picture or graphic on your page needs to have an “alt” tag put in to help vision impaired people read your site (or to describe the content if someone has turned off all photos in their browser). You can use this to add in another keyword. So a photo on my site for example isn’t just a “man” it is a “business development consultant”.
7. Keep it fresh. Search engines like content that is fresh and updated regularly. Websites should never be set and forget – work out how you can add content in regularly. (I have a blog and my weekly newsletters to subscribers).
8. Inbound links. High quality inbound links are important. These can be links from higher ranking websites or blogs than you. The easiest way to do this is through articles and submitting them throughout online ezines. You can also comment on other’s blogs and include a link back to your site or social bookmark your site.
9. Important stuff at the top. Google has a nasty habit of stopping at about 3 levels down – that means your home page, the next page down and then the page below that. If you have good stuff buried down in your website it may not be found.
10. Keep your navigation clear. Google spiders want to see a logical flow of pages throughout your site. If it can’t follow the flow it can’t index your pages. Keep your navigation path clear and logical.
SEO Copywriting Tips to Increase Your Search Engine Rankings - To learn more about this author, visit Ingrid Cliff's Website.
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Websites these days are an essential part of doing business. Every business should have one – they are as essential as a phone for business success. But, when people look for you on the web, can they find you?
When people are looking for your product or service, they generally don’t enter the name of your company or your name into a search engine. They type in what they are looking for. So – they won’t type in Mary Jones Premium Furniture, they will type in “leather lounge suites + Sydney”.
It is not much use having a website if you are buried on page 250 of Google. Most people will look at maybe the top 5 results from a search engine - that is ideally where you need to be for your search terms. I use the term Google although there are lots of other search engines as it is the main search engine people use.
Where you appear in search engines like Google is the result of a complex combination of information – but it is one which you have control over.
Here are my top 10 simple SEO copywriting website tips to increase your search engine rankings.
1. Delete your flash front page. Flash is a type of coding that creates animated pages. Flash front pages are pretty – but will totally stuff your rankings on the search engines. The reason is search engines look at the front page of your website as the most important page in the whole site. They expect to find information about what the site is about and what it contains. Without words, the search engine spiders can’t work out what the site is about. If you have a flash front page – delete it. You will see an almost instantaneous jump in your rankings.
2. Page titles are important. What you call each page is important. If you title your page “Home” you lose rank. Title your page with the most important words about your site. It doesn’t even have to be a full sentence – “Leather Lounges | Lounge Suites | Lounges Sydney” is more effective.
3. Clear keywords count. Know what business you are in and work out the words people who are looking for your product or service key in to find you. There are loads of tools both free and paid to help you do this. Keywords are put into what is called ‘metatags” at the top of your page. You don’t see them unless you view the source code. Google is very secretive about whether they look at the keywords in the metatags – but some search engines still use them. Just make sure you use your words throughout your page and in your copy as well. Don’t overdo it though otherwise you could fall foul of “keyword stuffing” penalties.
4. Different keywords on each page. Each page on your website is different. You need to use the keywords that are relevant to each page’s contents. If you use the same words throughout the site, you are costing search positions.
5. Avoid duplicate content. If the search engine thinks you have the same thing on different pages it won’t index those duplicate pages. When it calculates whether or not you are duplicating content – the spiders look at everything including your page template, pictures, format as well as words. Make sure each page is sufficiently different to avoid the duplicate content penalty.
6. Pictures have hidden messages. Each picture or graphic on your page needs to have an “alt” tag put in to help vision impaired people read your site (or to describe the content if someone has turned off all photos in their browser). You can use this to add in another keyword. So a photo on my site for example isn’t just a “man” it is a “business development consultant”.
7. Keep it fresh. Search engines like content that is fresh and updated regularly. Websites should never be set and forget – work out how you can add content in regularly. (I have a blog and my weekly newsletters to subscribers).
8. Inbound links. High quality inbound links are important. These can be links from higher ranking websites or blogs than you. The easiest way to do this is through articles and submitting them throughout online ezines. You can also comment on other’s blogs and include a link back to your site or social bookmark your site.
9. Important stuff at the top. Google has a nasty habit of stopping at about 3 levels down – that means your home page, the next page down and then the page below that. If you have good stuff buried down in your website it may not be found.
10. Keep your navigation clear. Google spiders want to see a logical flow of pages throughout your site. If it can’t follow the flow it can’t index your pages. Keep your navigation path clear and logical.
SEO Copywriting Tips to Increase Your Search Engine Rankings - To learn more about this author, visit Ingrid Cliff's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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