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SELLING WITH A POSITIVE MINDSET
| Guest post by: Jonathan Payne |
Article Overview: Successful people have a positive attitude about their abilities, about the products or services they offer and about their clients. They have a positive attitude about their work environment and about their colleagues.
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Free Download - Coaching Generation Y By Jonathan Payne |
SELLING WITH A POSITIVE MINDSET
I was at a training meeting for direct sales agents a while back for the launch of a new product line. The presenter and most of the agents were very excited and positive about the new range and could see the benefits it would give their business. There were, however, a couple of agents who took the opportunity to complain and criticize at every opportunity, pointing out how difficult it would be to sell some of the range to their existing clients. Throughout the presentation they maintained a steady stream of cynical comments. The presenter, however, persevered, undaunted, and presented a fantastic programme.
At the end of the presentation, some of the agents spoke to the presenter and apologized for their colleagues’ attitude.
“Oh, I don’t let them worry me,” said the presenter. “I see their sales figures, which are pretty much the same as their attitudes.”
Listening to the agents griping through the meeting, I had wondered how people with such negative attitudes managed to sell at all. And the presenter’s response confirmed my suspicions – they don’t!
Success depends a lot on attitude. I’m sure you have heard that before – but it’s worth repeating. Successful people have a positive attitude about their abilities, about the products or services they offer and about their clients. They have a positive attitude about their work environment and about their colleagues.
What you give is what you get. If you are negative about your products or services, even if you don’t directly communicate that to the client, your negativity will reflect in your sales. If you go to a meeting or function with a negative attitude, convinced that you are going to have a bad time, well, guess what, you will have a bad time. Our attitudes become self fulfilling prophecies.
So, what do you do? The one option is to change the products or services you offer or not attend functions you don’t want to go to. But that is not always possible. What is possible is to change your attitude. Start looking at the positive aspects of what you do, the benefits of attending the meeting. Nothing is perfect – and if we are looking for faults there will always be faults to find. But, by the same token, very few things are completely hopeless. It is as easy to focus on the positive as it is to focus on the negative. A positive focus helps you find the benefits and advantages – and once you have found those, you will experience them.
If you lean toward the negative, it is useful to write out a list of the positives and to work on those. So, if you are not looking forward to attending your cousin’s wedding, write down a list of the possible benefits – such as meeting new people, discovering new business contacts, participating in interesting conversation. You might want to take the list with you and refer to it just before the event – and then focus on getting the benefits you had planned. At the very least, you will have a far better time than if you went nursing a negative attitude. More than that, you will have learnt and experienced one of the most fundamental secrets of success – be positive.
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Article Tags: bad time, colleagues, launch, negative attitude, negative attitudes, negativity, positive attitude, self fulfilling prophecies, steady stream, suspicions, work environment
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