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The Facebook Revolution

Guest post by: Howard Miller

Article Overview: Do you wonder what your employees are doing on their computer?

The Facebook Revolution

Facebook has invaded our lives.

Whether its' connecting with old friends, people we met once, friends of friends, hearing people's opinions on all the hot topics; facebook is a vehicle to do all this.

Further, companies have found business reasons to use facebook for marketing.

You know your staff is in facebook. But for what reasons? Is it business? Is it personal? How can you control it?

There have been stories of employees who have called in sick - only to update their facebook that day saying they are at the ballgame (I know, what were they thinking?! People not realizing how technology can get them into trouble. Which doesn't make sense since technology has been getting a lot of people in trouble for years; anyone remember Oliver North and the Iran-Contra affair?)

But how much focus should you as a manager put into all this?

Focusing on something you can't control can lead you to increased stress, decrease your productivity and get you nowhere.

Everyone does personal things at work - the longer you're at work the more likely you'll need to.

At least facebook is quieter then being on the phone.

There have always been inventions which enhance and detract from our productivity. They will always invade our work.

As managers and entrepreneurs with employees - where do we cross the line trying to control this?

If work is getting done, maybe the distraction of reading how their old high school friend had to have an emergency root canal put them in a better mood because they realized they'd rather be at work then having a root canal. Or if they are envying the root canal they'll start to take a serious look at what and where they are spending countless hours of their life!

When you know what's worth your attention:

• You start to own your time rather then the other way around
• Your focus is on solutions
• You can be more proactive

And then you too will have time tobe on facebook.

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Related Forum Posts
Re: Social media question - Facebook is where I get all my traffic. Facebook is great, because you can create fan pages and your customers come to you. Twitter is good, but I just don't see the same results. I think Facebook is the most popular and it's easier for people to find what they're looking for.
Re: Facebook Advertising? - Facebook has more than 700 million active users and half of them log in on a daily basis. Through Facebook advertising, you can be sure to reach any particular segment. Conventional advertising models are expensive and difficult to reach a narrow target. Facebook advertising is one option that can get you results and target specific user groups. You may be the local beauty parlor, restaurant or a Fortune 500 organization, but eBizUniverse will show how to build your brand equity through Facebook advertising. Consider these ideal scenarios: You own a restaurant and wish to target those who are recently engaged to be married for their catering business. All you need to do is to find the women with the relationship status of “engaged” on Facebook and you have your desired segment with Facebook Ads. (See Sample Ads Below) There is a birthday special that your restaurant is offering and the Facebook Ads would be displayed only to those whose birthdays are in the offing. An event is being organized and you wish to target local college graduates, who are single and 25-35 years old. They are on Facebook and you can reach them with Facebook Ads.
Re: Are you going to use Facebook Timeline? - Hi apu, I Recently used Facebook Timelines, actually it seems like a Facebook blog which makes profile page more attractive but i don't think it will help in internet marketing because it also slow the speed of Facebook Page. Share your Experience!
Re: Facebook or Twitter? - Thanks for the feedback guys! I personally started with Twitter and am now moving over to Facebook. I polled people on both my accounts and (not surprisingly) the Twitter people said Twitter and the Facebook people said Facebook! The actual order of my social media presence looks like this: 1) LinkedIn (with little success) 2) Twitter 3) YouTube 4) Facebook
Re: Facebook or Twitter? - Facebook no doubt has overtook Twitter as top social media and market place but I still get best and bunch traffic from Twitter rather than Facebook. For getting traffic on Facebook large network is a must while the use of hash tags in twitter makes te promotion much easily reachable to even those who are not in your network. Several times I have got replies from users not being followed/following. Main reason of Facebook being on top is connecting and integrating the network in better and spacious way by ads and other social moves.


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