Visions: Aiming for Your Company's Success
Visions: Aiming for Your Company's Success
It matters to your clients and potential clients: What do your customers need and want?
It matters to your employees: What talents do your employees need? How can you help them succeed?
It matters to your investors and stakeholders: Where's the competition going and how profitable is this company?
Your Clients
When your company's direction matches your clients' needs and wants, you have a higher probability of providing their ideal product or service. That makes you a niche strategic partner with your customers. You are specifically addressing their needs. Your product must differentiate you from the competition or you will simply be competing on price.
Your Employees
Knowing where you're going tells you what talent you'll need in order to deliver the best possible product or service. Your customers love to deal with high-quality people who are knowledgeable, enthusiastic and supportive of their needs.
So, how do you attract and retain top-quality people? By providing challenging and rewarding positions that allow the employee to make a difference. When a company's vision and internal communication are clear, its corporate values become more transparent. It is easier for prospective employees to align their personal values with those of the company before joining the organization.
Once you attract the right employees, your next step is to motivate and inspire them.
Compensation, security and success are all motivating factors for your employees. Your ability to retain employees based on compensation is a function of the company's profitability. The more well defined your company's direction, the more likely you'll effectively implement well-defined processes - leading to greater profitability. Only the most profitable companies can use compensation to keep their people.
To inspire your people you need to support them so they feel secure and successful. When your employees know where the company is going and what you clearly expect of them, it gives them a greater sense of confidence and well-being.
By articulating your organization's vision and your personal passion for achieving this vision, you will inspire your employees. Employees who are inspired by a vision will pull together with enthusiasm to achieve a common target, providing them with a huge sense of personal success and it gives them something to celebrate.
Your Bottom Line
A clear corporate vision will also help you determine who you need to be in order to lead your people and support their success. You must be clear about your personal vision and how it relates to the organization. When you have personal clarity, you can speak about the organization with passion. It is your passion that will engage the hearts and minds of your people.
People who are engaged draw on their creativity and collaboratively design and execute highly effective processes. They make customers feel valued and important. Customers who are treated well will buy over and over again, thus contributing to the success and profitability of your company.
As I noted in my last newsletter, "If you can't see it, you can't hit it." That is true not only in golf and for personal visions, but also for corporate visions. To create a highly profitable organization, your well- articulated personal vision must be followed by a well- articulated corporate vision.
This series of articles will show you how to implement a well-defined vision. The first step will be establishing meaningful goals for your organization and processes that will support your people in achieving those goals. Next, you'll learn how teams and individuals can be effective in taking action. Stay tuned to find out how to translate vision into action.
Supporting you to See Success,
Jacque
Visions Aiming for Your Companys Success - To learn more about this author, visit Jacque Small's Website.
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Why is it important to have a clear picture of where your company is going?
It matters to your clients and potential clients: What do your customers need and want?
It matters to your employees: What talents do your employees need? How can you help them succeed?
It matters to your investors and stakeholders: Where's the competition going and how profitable is this company?
Your Clients
When your company's direction matches your clients' needs and wants, you have a higher probability of providing their ideal product or service. That makes you a niche strategic partner with your customers. You are specifically addressing their needs. Your product must differentiate you from the competition or you will simply be competing on price.
Your Employees
Knowing where you're going tells you what talent you'll need in order to deliver the best possible product or service. Your customers love to deal with high-quality people who are knowledgeable, enthusiastic and supportive of their needs.
So, how do you attract and retain top-quality people? By providing challenging and rewarding positions that allow the employee to make a difference. When a company's vision and internal communication are clear, its corporate values become more transparent. It is easier for prospective employees to align their personal values with those of the company before joining the organization.
Once you attract the right employees, your next step is to motivate and inspire them.
Compensation, security and success are all motivating factors for your employees. Your ability to retain employees based on compensation is a function of the company's profitability. The more well defined your company's direction, the more likely you'll effectively implement well-defined processes - leading to greater profitability. Only the most profitable companies can use compensation to keep their people.
To inspire your people you need to support them so they feel secure and successful. When your employees know where the company is going and what you clearly expect of them, it gives them a greater sense of confidence and well-being.
By articulating your organization's vision and your personal passion for achieving this vision, you will inspire your employees. Employees who are inspired by a vision will pull together with enthusiasm to achieve a common target, providing them with a huge sense of personal success and it gives them something to celebrate.
Your Bottom Line
A clear corporate vision will also help you determine who you need to be in order to lead your people and support their success. You must be clear about your personal vision and how it relates to the organization. When you have personal clarity, you can speak about the organization with passion. It is your passion that will engage the hearts and minds of your people.
People who are engaged draw on their creativity and collaboratively design and execute highly effective processes. They make customers feel valued and important. Customers who are treated well will buy over and over again, thus contributing to the success and profitability of your company.
As I noted in my last newsletter, "If you can't see it, you can't hit it." That is true not only in golf and for personal visions, but also for corporate visions. To create a highly profitable organization, your well- articulated personal vision must be followed by a well- articulated corporate vision.
This series of articles will show you how to implement a well-defined vision. The first step will be establishing meaningful goals for your organization and processes that will support your people in achieving those goals. Next, you'll learn how teams and individuals can be effective in taking action. Stay tuned to find out how to translate vision into action.
Supporting you to See Success,
Jacque
Visions Aiming for Your Companys Success - To learn more about this author, visit Jacque Small's Website.
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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