The Complexity and Power of Words
The Complexity and Power of Words
If a person does not know what a word means, they can ask a trusted source or simply look it up online or in a resource book, like a standard dictionary. It is very difficult to argue against the denotation of a word, as the meaning is supposed to be standard. Having said that, we must be aware of cultural differences and idiomatic use of words, depending on the region where the word is used. In other words, Spanish is different in the many Spanish-speaking countries, just as English is different in the English-speaking countries, and so goes the rule for many other languages as well. Denotation just got more complicated! Have no fear, because a good dictionary will indicate the many uses of a single word, and often tell you if it is a regional expression or interpretation. For example, the word ‘lift’ in British English is used as a noun where North Americans would say ‘elevator’, but at the same time, both British and North American English speakers use the verb form of the word lift in the same way: to raise up something, perhaps carry. As most of you know, there are many differences between British and N. American English, and it can be fun and practical to learn them.
Now that we have sorted out denotation, let’s talk about connotation. As stated previously, this is the emotional impact a word has on you. It can be positive, negative or neutral. Here is an example: In British English the word ‘scheme’ is typically neutral, and is used like we North Americans use the word ‘plan’. For example, B.A.’s “Frequent Flights Scheme”. But in North American English, the word ‘scheme’ typically has a negative connotation to it, and is often used to talk about evil plans of villains or the ideas of a bank robber or other criminal, etc. That is why we would use a different phrase, like “Air Miles Reward Plan” instead.
Finally, the connotation of a word can be very personal, not just cultural. For example, in my mind, the word ‘puppy’ is positive, the word ‘death’ is negative and the word ‘pen’ is neutral. Those emotional feelings are based on my childhood, my culture, my language, my life experience up to this point, and other parts of knowledge I may have about those words. However, another person may feel that ‘puppy’ is a negative word, if they feel puppies are dirty, destructive and always biting people, or simply neutral if they do not care for dogs or pets in general. A person may feel that ‘death’ is a positive word if they are ready to die and are looking forward to the afterlife. Another person may feel neutral about the word death, as it is just part of the life cycle. And finally, the word pen which is neutral to me could be positively charged to someone who loves writing poetry or an author who earns money by writing, or it could be negatively charged by someone who was once stabbed with a pen.
Words are complex and powerful, and carry different meanings and feelings to different people. Choose your words carefully.
The Complexity and Power of Words - To learn more about this author, visit Ric Phillips's Website.
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The interesting thing about words is that they have different meanings to different people, even when using the same language, due to the way we process, filter and finally understand information. What does a word mean to you? Does it mean the exact same thing to every member of your family, community, country or language group? You see, words have two meanings; denotation and connotation. Denotation is the literal meaning or dictionary meaning of a word. Connotation is the emotional impact a word may have on you. We will talk about denotation first.
If a person does not know what a word means, they can ask a trusted source or simply look it up online or in a resource book, like a standard dictionary. It is very difficult to argue against the denotation of a word, as the meaning is supposed to be standard. Having said that, we must be aware of cultural differences and idiomatic use of words, depending on the region where the word is used. In other words, Spanish is different in the many Spanish-speaking countries, just as English is different in the English-speaking countries, and so goes the rule for many other languages as well. Denotation just got more complicated! Have no fear, because a good dictionary will indicate the many uses of a single word, and often tell you if it is a regional expression or interpretation. For example, the word ‘lift’ in British English is used as a noun where North Americans would say ‘elevator’, but at the same time, both British and North American English speakers use the verb form of the word lift in the same way: to raise up something, perhaps carry. As most of you know, there are many differences between British and N. American English, and it can be fun and practical to learn them.
Now that we have sorted out denotation, let’s talk about connotation. As stated previously, this is the emotional impact a word has on you. It can be positive, negative or neutral. Here is an example: In British English the word ‘scheme’ is typically neutral, and is used like we North Americans use the word ‘plan’. For example, B.A.’s “Frequent Flights Scheme”. But in North American English, the word ‘scheme’ typically has a negative connotation to it, and is often used to talk about evil plans of villains or the ideas of a bank robber or other criminal, etc. That is why we would use a different phrase, like “Air Miles Reward Plan” instead.
Finally, the connotation of a word can be very personal, not just cultural. For example, in my mind, the word ‘puppy’ is positive, the word ‘death’ is negative and the word ‘pen’ is neutral. Those emotional feelings are based on my childhood, my culture, my language, my life experience up to this point, and other parts of knowledge I may have about those words. However, another person may feel that ‘puppy’ is a negative word, if they feel puppies are dirty, destructive and always biting people, or simply neutral if they do not care for dogs or pets in general. A person may feel that ‘death’ is a positive word if they are ready to die and are looking forward to the afterlife. Another person may feel neutral about the word death, as it is just part of the life cycle. And finally, the word pen which is neutral to me could be positively charged to someone who loves writing poetry or an author who earns money by writing, or it could be negatively charged by someone who was once stabbed with a pen.
Words are complex and powerful, and carry different meanings and feelings to different people. Choose your words carefully.
The Complexity and Power of Words - To learn more about this author, visit Ric Phillips's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Ric Phillips Video - Communication Coach Ric Phillips is invited once again to be on CBC News TV on January 01 2009 to discuss how we can apply the coaching G.R.O.W. model to achieve our goals and New Year resolutions. You will see a 'calmer' more subdued Ric in comparison to his 2008 interview. Watch and compare and then go set some goals!!!
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