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Claim Your Expertise

Guest post by: Jeanna Gabellini

Article Overview: Everyone who owns a business has expertise that will be hugely appreciated by their customers. So why aren’t more business owners loud and proud about who they are and what they bring to the market place? I have a few hunches and my plan to stop this type of crime.

Claim Your Expertise

Everyone who owns a business has expertise that will be hugely appreciated by their customers. So why aren’t more business owners loud and proud about who they are and what they bring to the market place? I have a few hunches and my plan to stop this type of crime.

I began my coaching practice fresh out of my first coaching workshop at The Coaches Training Institute. I had been coaching prior to that weekend at a personal growth seminar company. Although I had experience, I was by no means an expert at coaching. My number one business building technique in those days was passion. It was so clear to me that coaching could transform the course of a human’s life if they would let it.

After a while, I found that I wanted to narrow my focus in coaching to help people consciously use the Law of Attraction to get their goals. It worked. My clients came to me because I was shouting from the rooftops that I knew that this stuff worked.

Here’s the secret I learned about being an expert: I didn’t have to know it ALL to be an expert. I just had to be grounded enough in the information to be confident. And I taught it in a way that made sense to me. I was also practicing it in my own life. Did I have every goal I desired? Hell no! Do I now? Nope. But I was up front about who I was and what I knew. That was enough for people to be attracted to the message and ask for more.

When you take a stand in your expertise, you and your business will transform rapidly.

Prosperity will come easier. The clarity you have about how your product or service will impact your market is like a neon sign to your target market. They will be able to find you easily because you’ll stand out from the crowd. Your company will shine because your whole vibe will change from wimpy to brawny. If you are uncertain about the value of what you offer, it’s a like having a tarp over your building, store or website…nobody can see you.

Your marketing message will be easier to craft and oh-so powerful. When you stop trying to get people to like you and just focus on your message, it will be riveting to your ideal customers. They will eat up whatever you offer because the message will resonate with their needs.

You’ll be freed up from the pressure of pleasing the masses. Hear this…not everyone needs or wants what you offer. That’s just the way it is. This makes your life easier. You don’t have to know it all or figure out how to make your offers appeal to everyone. This allows you to only focus on what you do best and do it in a way that feels honest to you. No more pretending, soft-shoeing or hiding out.

Whether you believe this or not, you have something unique in the market place. Nobody can deliver what you deliver in the way that you deliver it. There are a gazillion coaches out there in the market place these days. But nobody delivers the material I do. They offer something similar, but they’ll say it differently. They won’t have my quirkiness, boldness, analogies, stories or insight.

It works the same if you offer products. Look at Zappos.com. They sell shoes! Do you know how many people sell the same exact shoes?! But they make the shopping experience fun and all about the customer. They have a unique CEO and culture that the competition couldn’t duplicate if they tried.

You must stand in your expertise even as a newbie. Whatever strengths and knowledge you have is enough right now to meet every business goal you have.

We are all learning as we go. Even the experts mess up the very thing at which they claim to be an expert. I’ve seen it happen to others and watched it happen to me. But when you fall down and go ‘BOOM’ you become more of an expert through the learning process.

So like Richard Carlson said, “Don’t sweat the small stuff.” You have enough wisdom right now. Start from there and be loud and proud about what you offer. Your target market is waiting…patiently.

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Article Tags: Business, clarity, confidence, expert, expertise, Jeanna Gabellini, Law of Attraction, prosperity



Related Forum Posts
More profile options - [quote="Evan":11og2qr1]Hello everyone - I wanted to drop another reminder about the profile options - you can now add your favorite entrepreneur and favorite business book which I'm glad to see people doing! Any other suggestions for new fields to add so we can learn more about our fellow community members? How about favorite business quote?[/quote:11og2qr1] Hi Evan, To build on Aaron's comments, you could add a field called "Area of Expertise" so that people will know what value a particular member can bring to the table. Another form of "social glue" would be to display a user's interests because people like to do business with and talk to people they like above all else.
Seeking Angels: Australian FMCG retail and distribution - GroCo.com.au is our online grocery endeavour aimed at plugging the gap between the existing A$900M and potential A$2.2B Australian domestic market size in the online grocery market. The A$71.9B domestic fast moving consumer goods (FMCG) retail industry is currently 70% dominated by only 2 players: Woolworths and Coles. GroCo will establish its online grocery retail store, market and deliver to a fixed area within Melbourne to start. Warehousing as well as cold-chain and ambient logistics will be managed in-house. Staged expansion that follows will see the business operating across the entire Melbourne within 1.5 years, and nationally by 2015Q1. Forecasted turnover is A$858M per annum by fiscal year (FY) 2015 with a net profit margin of 3.1% after tax, and A$1,689M by FY2020 with a net profit margin of 4.9%. Five year net present value (NPV) based on cash flow less 30% corporate tax is A$19.3M, and for ten years is A$283.6M. Compounded annual growth rate (CAGR) in five years is 31.0%, per annum and for ten years is 124.3% per annum. Return on investment (ROI) for five years is 3.9x and for ten years is 56.7x. GroCo can be successful in the online grocery market space as it will address several pertinent issues such as price-points, limited stock range, unsatisfactory logistics, supplier ire of retail monopoly, and existing web store usability problems. This business can be successful also because it starts on a clean slate without any conflict of interests as do the major players with retail property investment interests. The business can be built in the short-term by emulating the range and price points set out by existing retailers. However, long-term success and differentiation strategy that needs to be implemented include developing alternative income streams, range diversification and expansion, driving ultra-small package distribution efficiencies, and creative discounting. GroCo has in the last 6 months established the commitment of circa 100 local and international suppliers to support our business model and to trade directly. The business can thus start-up and start trading within 2 months of securing funding. Market assessment, business feasibility and financial projections over 10-years are also complete. 7 key persons are willing to forego their comfortable senior professional careers to join GroCo upon startup. Expertise of these men and women include general management, financial operation and management, purchasing, importing, trading, information technology (IT) as well as marketing. GroCo is seeking A$2M in startup funding in return for a 40% equity stake in the company, neg. Participation from the investor is optional. The investor may opt to divest or remain with the business after a five year period. Funds will be put towards hiring, infrastructure, marketing and inventory. Full business plans and financial projections available subject to signed confidentiality undertaking. Contacts: Vincent Tan (vincent@kossel.com.au and +61 449 950 795)


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