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It Takes More Than Marketing to Attract Big Bucks
| Guest post by: Jeanna Gabellini |
Article Overview: Marketing is an action. Action doesn’t create a result. It’s all about what is driving the action. You need to be fully into it before, during and after the action for it to create the impact that you want.
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Free Download - Being Frugal Isn't Always a Wise Business Strategy By Jeanna Gabellini |
It Takes More Than Marketing to Attract Big Bucks
I used to HATE marketing. In fact, I used to use four letter words in front
of the word “marketing” when I thought about doing it. I just wanted coaching
clients, why did I have to do this torturous act? So, I stopped marketing. My
joy raised and my stress went down, down, down.
My epiphany came when my good friend, Kathy Fettke, did a year-end
completion coaching process with me and I declared that I was giving up
marketing for good. Phew! What a relief. I felt so free. And then I began to
see the light.
It was good for my business to be out in the world and seen by new
market segments. Everyone on the planet could value from working with
a coach, right?! NOT! I began seeing that I had to get out there and give
people an experience of what I do and how their lives could be impacted by my
tools, mentoring and coaching. That sounded fun. And it was.
What I figured out is that I had to see myself as an expert in my
field and share my knowledge. I did it in ways that I enjoyed. Was I
marketing? More than ever! That’s what was so funny. Here I was proclaiming my
freedom from marketing and yet I was interviewed on radio and television
spouting my advice and plugging my website and services. I began writing an
ezine every week, not just once a month whenever I got around to it. And now I
have a very detailed marketing calendar for the year and I get off on creating
it!
Where does this new relationship with marketing come from? I use
inspiration and intention to make it effective. People actually email
me with praise for my “marketing” emails. I love it! I pour my heart into every
article, email, blog, Tweet, FaceBook post and free cd I send. I do
each thing when I feel inspired. If I don’t enjoy a marketing
strategy, it doesn’t happen. I don’t care if every colleague I have uses a
specific strategy and gets rockstar results, if I’m not connected to the
process from my heart, it won’t yield results.
When I send out a free cd, I see the action as a minimum of $10,000 in my
pocket. I intend that it will inspire my ideal clients to come forth, when
they’re ready, and buy a product or service from me. I’m committed to
delivering the goods in excellence so they’ll become lifetime raving fans.
Marketing is an action. Action doesn’t create a result. It’s all
about what is driving the action. You need to be fully into it before,
during and after the action for it to create the impact that you want. And once
people start knocking on your door, you’ve got to educate them on their next
step, how to best utilize what you offer and who is your ideal client or
customer. They have to easily know if you’re a HELL YES decision for them.
Once you’re consistent and happy with your intentional marketing, you have
to be so sure of yourself that you never get attached to the who, what, when
and how. Yes, you can be intentional about those things, but unattached.
You have to be calm and confident when you launch a rockin’ campaign or have
“the talk” with the decision maker and they don’t jump immediately into bed
with you.
Your marketing results can always be charted by what feelings you have going
on behind the scenes. If you have stress about the timing, are pushing for
dollars in your pocket right now or are just going through the emotions, you’re
marketing impact will reflect that.
If you’re not in the flow, it’s not a good time to push ‘send’.
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About the Author: Jeanna Gabellini RSS for Jeanna's articles - Visit Jeanna's website Click here to visit Jeanna's website   Fun and A Little Weirdness Money Is Your Servant Your Marketing Funnel Did You Forget Your Magic Wand Intentional Marketing Its Easy Fun Lucrative |
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