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Have you had your annual check-up?
Written by: Accessible Business ConsultantsArticle Overview: With the business enviornment changing so quickly it's important to not only do annual check-ups, but quarterly check-ups.
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Free Download - What is it like to start your own business? By Accessible Business Consultants |
Have you had your annual check-up?
It is important to do a Business Check-up annually and to do quarterly check-ups to continue to monitor progress and increase your potential for success. Just as doctors encourage us to have an annual medical exam, your business should undergo a check-up too. How can you possibly gauge the effectiveness of your business operational policies and procedures or your marketing campaign without analyzing the benefits of the bottom line.
Here are some of the questions you should be asking yourself to get started in analyzing your business:
(1). How do your sales for 2006 compare to 2007 and currently for 2008?
(2). What percentage of your business is repeat customers?
(3). How long has it been since you offered a new product or service?
(4). Do you consider your Marketing Program an expense or an investment?
(5). Do you use PR to portray a positive image of your company?
(6). What forms of advertising do you use and what are the results?
(7). Do you treat your regular customers better than one-time customers?
(8). How do your customers rate your company?
(9). How does your company rate against your competition?
(10). Are your employees happy and what is the turn-over rate?
After considering the above questions how do you rate your company on a scale of 1 to 10. The first number that comes to mind usually is the correct one. Anything below a 9 means there is need for improvement. Now, do a survey with your customers and employees to determine their perspective and then design your strategy for the rest of the year. It may also be more productive to have the survey completed by an outside independent company. Never settle for no improvement is needed. Here's to your good health in business.
Article Tags: bottom line, check ups, doctors, good health, independent company, marketing campaign, marketing program, medical exam, operational policies, perspective, policies and procedures, positive image, quarterly check, time customers, ups
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About the Author: Accessible Business Consultants RSS for Accessible Business's articles - Visit Accessible Business's website Dave Turkin, President, of Accessible Business Consultants is a full service business consultant that has over 32 years of experience working with small-medium size businesses. Dave has designed and implemented numerous business and marketing plans, designed internal programs for accounting and operational procedures. He has analyzed businesses and prepared strategic plans setting budgets for growth, expansion and business restructuring. He currently sits on the Board of Directors of various corporations as an advisor. For many years he has been the Business Coach to many executives offering advice and guidance from old and established companies as well as new companies just getting started. Dave has the ability to analyze a business quickly and get a strong indication as to the necessary steps to improve operations, productivity and profitability. Click here to visit Accessible Business's website Decisions Decisions Decisions Why Transformation Efforts Fail The Need for Problem Solvers What is it like to start your own business Have you had your annual checkup |
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