Tweet

Coaching Website Makeover (or Startup)

Written by: Rhonda Hess

Article Overview: Don't let your coaching website collect cyber-dust! With these tips you can create a website that will produce the results you need it to.

Coaching Website Makeover (or Startup)

After you’ve poured hard work and dollars into your website, the last thing you want to do is have it sit there collecting cyber-dust.

You want your website working for you all the time as a dynamic online brochure and possibly as an ecommerce portal.

So pull up your site (or if you’re starting on yours now, take note), and run through this checklist to see if your site needs a makeover.

1. Does your home page:

- Clearly identify and pre-qualify your ideal clients.

When you address your niche market personally you help them feel like they have arrived home. Trying to address a large market or just anyone who comes to your site will make your site less effective as a marketing tool and slow your success.

- Convey how you understand their top problems and desires.

Specificity wins and generalities lose. When your prospects can tell that you know what’s up for them, you’ll encourage them to invest in your services more quickly and you’ll get more referrals.

- Let them see your sense of style.

There’s nothing better than a professional headshot and maybe even a 30 second audio or video clip of you to build trust quickly.

Audioacrobat is the simplest, most economical, service for audio/video.

- Give them a no- or low-commitment opportunity to experience you.

This is a must. Ezines are a brilliant way to give them value and stay in touch (but only if you send them out on schedule). Free reports, assessments — any free thing that allows you to capture their email address and follow up with autoresponders works as well. Aweber provides the best delivery for autoresponders and email campaigns.

- Invite them to take another step with you.

The call to action is critical. Make it hard to miss and direct. Sample sessions, upcoming programs, products — make sure these options are teased on the home page and fleshed out on a linked page.

2. Does your “About You” page work for you by:

- Telling them how your journey led you to coaching them.

Make your bio into an inspirational short story (500 words or less) with three or four titled paragraphs. Make every word relevant to your niche market.

- Building a bond of trust and raising your credibility.

Long and formal CVs will bore them. Instead weave your credentials and relevant previous experience into your short story.

3. Do you have a technologically savvy site that:

- Tracks where leads are coming from with an analytics program.

Google Analytics is easy to set up and provides lots of usable data that’s easy to read. Track online sales, pay per click or sponsored ads, or traffic from posted articles and reciprocal websites. Now you’re really making your website work!

- Automate processes with a shopping cart system.

This may be a phase two addition to your site. Add this when you are ready to sell products and group services, register people for programs, or offer an affiliate program. Professional Cart Solutions is a good online shopping cart (same software as 1 Shopping Cart).

Give your website a tune up or start from scratch with Working Websites for Coaches. This step by step guide simplifies every phase of website creation including writing compelling content that pre-qualifies your ideal clients, managing the web design process, and launching an effective ezine. It includes sample content, example websites, web designers and other resources.

Related Articles
  5 Ways to Know that Your Website Needs a Makeover
  Optimize Your Sales Force Without Spending a Dime
  Passive-Aggressive Behavior Is Useless In A Startup
  Is Your Website Doing Its Job?
  StartUp Costs

Article Tags: autoresponders, aweber, brochure, cyber dust, desires, ecommerce portal, economical service, email address, email campaigns, generalities, headshot, journey, makeover, marketing tool, niche market, prospects, referrals, sessions, specificity, video clip



Related Forum Posts
Extreme Small Biz Makeover! - Sounds like there is a reality show in the making here - Extreme Small Business Makeover! I would watch a show like that and I believe it has a lot of Advertiser pull to be slotted within the show. Forum: What would an episode look like in your mind?
Re: what position to request? - Hi Michael, Great suggestion from David, or you could try something around a design consultancy, How about Website Design Consultant, Design and Development Manager, Website Support and Development Manager or maybe Internet Business Development Consultant. Ultimately whatever you are comfortable with and good luck for the future, Mal.
Re: How can I promote my site? - There are various useful techniques for promoting a website. In SEO the techniques could be "white hat" and "black hat" techniques. White hat techniques includes following techniques to promote website as per the search engine rules. - Search Engine Friendly Tags - Website submission to Search Engines - Website Submission to Social Sites (Like twitter, Facebook) - Articles Promotion & Press Release Promotion - Quality Directories promotion - Contribution to Blogs, Forums Black hat techniques can reduce website strength in the search engine and can treat site as spam that could be following. - Keywords Stuffing. - Hidden Links - Maximum Links of unknown sites.
Re: Top 5 Magazines For SEO - Hi, Thanks for the links GT, I already subscribe to Website Magazine but must admit that is the only one. Maybe I shoud cast my net a bit wider to see what the others have to offer, regards, Mal.
Re: need pricing help please - here's my opinion that was derived from the person I heard it from (Russell Brunson) I view internet Marketing products as a Ladder. At the bottom of the Ladder is ebooks and at the top is One on One Coaching. so the ladder would look like this starting from the Top ($$$) to Bottom($) One-to-One Coaching ($$$$$$) Workshops ($$$$$) Teleseminars ($$$$) Video($$$) Audio ($$) ebooks ($) I agree with this methodology mainly because of the convenience factor and value from the customers point of view.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Ways to Improve Your Landing Page Conversions

Four Secrets to Earning Income as an Author

10 Steps to Excelling at Franchise Sales

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.