Coaching Website Makeover (or Startup)
Coaching Website Makeover (or Startup)
You want your website working for you all the time as a dynamic online brochure and possibly as an ecommerce portal.
So pull up your site (or if you’re starting on yours now, take note), and run through this checklist to see if your site needs a makeover.
1. Does your home page:
- Clearly identify and pre-qualify your ideal clients.
When you address your niche market personally you help them feel like they have arrived home. Trying to address a large market or just anyone who comes to your site will make your site less effective as a marketing tool and slow your success.
- Convey how you understand their top problems and desires.
Specificity wins and generalities lose. When your prospects can tell that you know what’s up for them, you’ll encourage them to invest in your services more quickly and you’ll get more referrals.
- Let them see your sense of style.
There’s nothing better than a professional headshot and maybe even a 30 second audio or video clip of you to build trust quickly.
Audioacrobat is the simplest, most economical, service for audio/video.
- Give them a no- or low-commitment opportunity to experience you.
This is a must. Ezines are a brilliant way to give them value and stay in touch (but only if you send them out on schedule). Free reports, assessments — any free thing that allows you to capture their email address and follow up with autoresponders works as well. Aweber provides the best delivery for autoresponders and email campaigns.
- Invite them to take another step with you.
The call to action is critical. Make it hard to miss and direct. Sample sessions, upcoming programs, products — make sure these options are teased on the home page and fleshed out on a linked page.
2. Does your “About You” page work for you by:
- Telling them how your journey led you to coaching them.
Make your bio into an inspirational short story (500 words or less) with three or four titled paragraphs. Make every word relevant to your niche market.
- Building a bond of trust and raising your credibility.
Long and formal CVs will bore them. Instead weave your credentials and relevant previous experience into your short story.
3. Do you have a technologically savvy site that:
- Tracks where leads are coming from with an analytics program.
Google Analytics is easy to set up and provides lots of usable data that’s easy to read. Track online sales, pay per click or sponsored ads, or traffic from posted articles and reciprocal websites. Now you’re really making your website work!
- Automate processes with a shopping cart system.
This may be a phase two addition to your site. Add this when you are ready to sell products and group services, register people for programs, or offer an affiliate program. Professional Cart Solutions is a good online shopping cart (same software as 1 Shopping Cart).
Give your website a tune up or start from scratch with Working Websites for Coaches. This step by step guide simplifies every phase of website creation including writing compelling content that pre-qualifies your ideal clients, managing the web design process, and launching an effective ezine. It includes sample content, example websites, web designers and other resources.
Coaching Website Makeover or Startup - To learn more about this author, visit Rhonda Hess's Website.
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After you’ve poured hard work and dollars into your website, the last thing you want to do is have it sit there collecting cyber-dust.
You want your website working for you all the time as a dynamic online brochure and possibly as an ecommerce portal.
So pull up your site (or if you’re starting on yours now, take note), and run through this checklist to see if your site needs a makeover.
1. Does your home page:
- Clearly identify and pre-qualify your ideal clients.
When you address your niche market personally you help them feel like they have arrived home. Trying to address a large market or just anyone who comes to your site will make your site less effective as a marketing tool and slow your success.
- Convey how you understand their top problems and desires.
Specificity wins and generalities lose. When your prospects can tell that you know what’s up for them, you’ll encourage them to invest in your services more quickly and you’ll get more referrals.
- Let them see your sense of style.
There’s nothing better than a professional headshot and maybe even a 30 second audio or video clip of you to build trust quickly.
Audioacrobat is the simplest, most economical, service for audio/video.
- Give them a no- or low-commitment opportunity to experience you.
This is a must. Ezines are a brilliant way to give them value and stay in touch (but only if you send them out on schedule). Free reports, assessments — any free thing that allows you to capture their email address and follow up with autoresponders works as well. Aweber provides the best delivery for autoresponders and email campaigns.
- Invite them to take another step with you.
The call to action is critical. Make it hard to miss and direct. Sample sessions, upcoming programs, products — make sure these options are teased on the home page and fleshed out on a linked page.
2. Does your “About You” page work for you by:
- Telling them how your journey led you to coaching them.
Make your bio into an inspirational short story (500 words or less) with three or four titled paragraphs. Make every word relevant to your niche market.
- Building a bond of trust and raising your credibility.
Long and formal CVs will bore them. Instead weave your credentials and relevant previous experience into your short story.
3. Do you have a technologically savvy site that:
- Tracks where leads are coming from with an analytics program.
Google Analytics is easy to set up and provides lots of usable data that’s easy to read. Track online sales, pay per click or sponsored ads, or traffic from posted articles and reciprocal websites. Now you’re really making your website work!
- Automate processes with a shopping cart system.
This may be a phase two addition to your site. Add this when you are ready to sell products and group services, register people for programs, or offer an affiliate program. Professional Cart Solutions is a good online shopping cart (same software as 1 Shopping Cart).
Give your website a tune up or start from scratch with Working Websites for Coaches. This step by step guide simplifies every phase of website creation including writing compelling content that pre-qualifies your ideal clients, managing the web design process, and launching an effective ezine. It includes sample content, example websites, web designers and other resources.
Coaching Website Makeover or Startup - To learn more about this author, visit Rhonda Hess's Website.
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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