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How to Get Clients to Your Website

Written by: Rhonda Hess

Article Overview: I know how disappointing it can be after you’ve poured hard work and dollars into your website only to have it sit there collecting cyber dust. While it might seem complex, your role as an Internet marketer comes down to three simple things.

How to Get Clients to Your Website

I know how disappointing it can be after you’ve poured hard work and dollars into your website only to have it sit there collecting cyber dust.

You’ve done everything right so far:

- Your site addresses the top challenges of your target market in a succinct and compelling way.

- Your coaching services are tailor made to benefit that target market.

- You have a contact form with evocative questions that will entice prospects to contact you for sample sessions.

- On every webpage you have a prominently featured web form inviting visitors to sign up for your ezine, blog or other fre*ebie.

- And, you’ve created a follow up autoresponder campaign calling prospects to action.

(Oops! Haven’t done these things yet?

Working Websites for Coaches is a step-by-step guide to show you how.)

So, now what? How do you get prospects to show up?

And once you get them there how do you sell them coaching services?

While it might seem complex, your role as an Internet marketer comes down to three simple things:

1. Generate leads.

2. Convert leads to sales.

3. Upsell the pre-qualified leads.

Wait, you say! All this marketing and sales talk makes me wince!

I understand. Honestly, I only started using those terms a few years ago myself. But it did help me focus my marketing efforts in a more successful way.

So, here it is in plain English:

1. Continuously get the word out that you and your website exist.

Every week post on blogs, submit articles for directories and publications that your target market reads. Always include a crisp bio that references your website. You’ll be amazed how quickly your credibility soars and prospects hit your website in droves.

Remember, only a few people will be compelled to contact you for coaching right away, so keep all the visitors warm by capturing their name and email address through your fre*ebie — ezine, blog, or fre*e report.

2. Weed out the non-ideal prospects.

Offer a low cost ($10 - $49) product that solves a problem for your target market. Fre*e things lose their appeal after a while. When prospects are willing to make a small investment they become ideal prospects. Warmed up to your style, they are more willing to consider your coaching.

We know this — few unqualified leads will actually buy anything. That’s okay. This is a weeding out process. After all, you don’t want to offer your expensive time to just anyone — you want ideal clients.

3. Step up your marketing to these ideal prospects. Offer your one-on-one and group coaching plus higher priced products using high touch approaches such as teleclasses and presentations to this pre-qualified group. Your sales conversion will improve because you’re not wasting time on the individuals who will never buy anything.

With a system like this (called a Marketing Funnel) it’s easier and easier to fill your practice.

*****

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Article Tags: blog, challenges, coaching services, credibility, cyber dust, droves, ebie, internet marketer, marketing efforts, plain english, prospects, sessions, soars, target market



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Re: Who Did You Learn Most From and Why? - Hi Martin, You missed out on the most essential community that helps you grow - Your Clients. Well, I believe that my Initial Clients have been the ones who have given me the moments of 'aha' in my business. They have stood by me even when I was a starter and that has helped me shape and build my stand. They have helped me grow as an entrepreneur, learn to have loads of patience and make the most of what comes across. They have also helped me to strengthen me as a person. btw, personally speaking, my Grandfather always kept me on track and lent me emotional support when I was down in any matter - be it business or otherwise.
Re: what position to request? - Hi Michael, Great suggestion from David, or you could try something around a design consultancy, How about Website Design Consultant, Design and Development Manager, Website Support and Development Manager or maybe Internet Business Development Consultant. Ultimately whatever you are comfortable with and good luck for the future, Mal.
Coaching Women vs. Males - Tami, Do you have any clients from Eastern Canada? I was wondering if Coaching Clients from either Coast was any different. Also is it different coaching women entrepreneurs vs. males?
Internet Marketing is the best business in the world - I have 7 reasons for saying this 1. You develop it once an sell it many times 2. You have no inventory. 3. Clients pay you before they download your product 4. You earn money 24/7 5. No face to face selling 6. You can outsource the production 7. You can do it in your room
Re: How can I promote my site? - There are various useful techniques for promoting a website. In SEO the techniques could be "white hat" and "black hat" techniques. White hat techniques includes following techniques to promote website as per the search engine rules. - Search Engine Friendly Tags - Website submission to Search Engines - Website Submission to Social Sites (Like twitter, Facebook) - Articles Promotion & Press Release Promotion - Quality Directories promotion - Contribution to Blogs, Forums Black hat techniques can reduce website strength in the search engine and can treat site as spam that could be following. - Keywords Stuffing. - Hidden Links - Maximum Links of unknown sites.


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