How to Get Clients to Your Website
How to Get Clients to Your Website
You’ve done everything right so far:
- Your site addresses the top challenges of your target market in a succinct and compelling way.
- Your coaching services are tailor made to benefit that target market.
- You have a contact form with evocative questions that will entice prospects to contact you for sample sessions.
- On every webpage you have a prominently featured web form inviting visitors to sign up for your ezine, blog or other fre*ebie.
- And, you’ve created a follow up autoresponder campaign calling prospects to action.
(Oops! Haven’t done these things yet?
Working Websites for Coaches is a step-by-step guide to show you how.)
So, now what? How do you get prospects to show up?
And once you get them there how do you sell them coaching services?
While it might seem complex, your role as an Internet marketer comes down to three simple things:
1. Generate leads.
2. Convert leads to sales.
3. Upsell the pre-qualified leads.
Wait, you say! All this marketing and sales talk makes me wince!
I understand. Honestly, I only started using those terms a few years ago myself. But it did help me focus my marketing efforts in a more successful way.
So, here it is in plain English:
1. Continuously get the word out that you and your website exist.
Every week post on blogs, submit articles for directories and publications that your target market reads. Always include a crisp bio that references your website. You’ll be amazed how quickly your credibility soars and prospects hit your website in droves.
Remember, only a few people will be compelled to contact you for coaching right away, so keep all the visitors warm by capturing their name and email address through your fre*ebie — ezine, blog, or fre*e report.
2. Weed out the non-ideal prospects.
Offer a low cost ($10 - $49) product that solves a problem for your target market. Fre*e things lose their appeal after a while. When prospects are willing to make a small investment they become ideal prospects. Warmed up to your style, they are more willing to consider your coaching.
We know this — few unqualified leads will actually buy anything. That’s okay. This is a weeding out process. After all, you don’t want to offer your expensive time to just anyone — you want ideal clients.
3. Step up your marketing to these ideal prospects. Offer your one-on-one and group coaching plus higher priced products using high touch approaches such as teleclasses and presentations to this pre-qualified group. Your sales conversion will improve because you’re not wasting time on the individuals who will never buy anything.
With a system like this (called a Marketing Funnel) it’s easier and easier to fill your practice.
*****
How to Get Clients to Your Website - To learn more about this author, visit Rhonda Hess's Website.
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I know how disappointing it can be after you’ve poured hard work and dollars into your website only to have it sit there collecting cyber dust.
You’ve done everything right so far:
- Your site addresses the top challenges of your target market in a succinct and compelling way.
- Your coaching services are tailor made to benefit that target market.
- You have a contact form with evocative questions that will entice prospects to contact you for sample sessions.
- On every webpage you have a prominently featured web form inviting visitors to sign up for your ezine, blog or other fre*ebie.
- And, you’ve created a follow up autoresponder campaign calling prospects to action.
(Oops! Haven’t done these things yet?
Working Websites for Coaches is a step-by-step guide to show you how.)
So, now what? How do you get prospects to show up?
And once you get them there how do you sell them coaching services?
While it might seem complex, your role as an Internet marketer comes down to three simple things:
1. Generate leads.
2. Convert leads to sales.
3. Upsell the pre-qualified leads.
Wait, you say! All this marketing and sales talk makes me wince!
I understand. Honestly, I only started using those terms a few years ago myself. But it did help me focus my marketing efforts in a more successful way.
So, here it is in plain English:
1. Continuously get the word out that you and your website exist.
Every week post on blogs, submit articles for directories and publications that your target market reads. Always include a crisp bio that references your website. You’ll be amazed how quickly your credibility soars and prospects hit your website in droves.
Remember, only a few people will be compelled to contact you for coaching right away, so keep all the visitors warm by capturing their name and email address through your fre*ebie — ezine, blog, or fre*e report.
2. Weed out the non-ideal prospects.
Offer a low cost ($10 - $49) product that solves a problem for your target market. Fre*e things lose their appeal after a while. When prospects are willing to make a small investment they become ideal prospects. Warmed up to your style, they are more willing to consider your coaching.
We know this — few unqualified leads will actually buy anything. That’s okay. This is a weeding out process. After all, you don’t want to offer your expensive time to just anyone — you want ideal clients.
3. Step up your marketing to these ideal prospects. Offer your one-on-one and group coaching plus higher priced products using high touch approaches such as teleclasses and presentations to this pre-qualified group. Your sales conversion will improve because you’re not wasting time on the individuals who will never buy anything.
With a system like this (called a Marketing Funnel) it’s easier and easier to fill your practice.
*****
How to Get Clients to Your Website - To learn more about this author, visit Rhonda Hess's Website.
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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