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Making Your Website Work for You

Written by: Rhonda Hess

Article Overview: Once you’ve decided on a niche market, the next best step to building your six-figure coaching business is to develop your website. When you have all the right ingredients on your site with your authentic language, you’ll look good to your prospects too!

Making Your Website Work for You

Once you’ve decided on a niche market, the next best step to building your six-figure coaching business is to develop your website.

Have you been putting off creating your website?

Many coaches say:

- I don’t know how to begin.
- I don’t know what to write.
- I don’t know how to capture leads.

The natural thing is to look at what everyone else does. Some websites seem very impressive and imply vast credentials. Don’t let this rattle you! When you have all the right ingredients on your site with your authentic language, you’ll look good to your prospects too!

Unfortunately, most coaches’ websites are poor examples of a working website. What’s missing?

- A target market.
(Distinguish yourself from all the other coaches.)

- A compelling message.
(Speak to your client’s top challenges — what causes them pain.)

- Specifc benefits clients will reap from coaching services.
(Your answer to their pain.)

- A well designed mechanism for capturing leads.
(Recruit every visitor as a prospect with a sign up for a valuable freebie.)

- Evocative streamlined text.
(Studies show people read only 10% of text.)

- Only essential links to other sites.
(Don’t send your visitors away from you.)

Looking at other coaches’ websites can actually lead you far astray of what will work for you.

When I was creating my first coaching website I looked for a step by step guide to break the project down into easy segments. I wanted some easy ways to generate leads. I wanted to write dynamic content. And I wanted tips to manage my web designer. But the guide I was looking for didn’t exist then.

That’s why I created Working Websites for Coaches to help you:

1. Legitimize your business.
2. Build credibility with your target market.
3. Generate leads through your ezine (an electronic newsletter).
4. Advertise your events and register participants.
5. Sell your intellectual property online.
6. Build global visibility with your target market.
7. Pre-qualify prospects into ideal clients.

Coaches who have used Working Websites for Coaches say it:

“Far outstrips similar resources.”

“Provided me with insightful industry-specific marketing savvy.”

“Gave me focus and confidence to launch my business on the web.”

Will Craig, Founder of Coach Training Alliance calls Working Websites for Coaches:

The most thorough and realistic Web strategy for coaches that’s ever been done. The attention to detail and simple step-by-step instructions make this an essential guide for any coach wanting to increase their visibility and credibility.

Let Working Websites for Coaches guide you in how to:

1. Write compelling content to pre-qualify and enroll your ideal clients.
2. Include the "1" most important aspect of your site — the sign up.
3. Lay out the pages that are critical for your success.
4. Create an expandable site that’s easy to maintain.
5. Prepare for and manage your web designer.

Why wait to have a working website?

Get Working Websites for Coaches and have your new website done in just a few weeks!

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Article Tags: authentic language, challenges, coaching services, credentials, credibility, dynamic content, electronic newsletter, ezine, global visibility, intellectual property, niche market, participants, prospects, segments, six figure, target market, web designer



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