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Making Your Website Work for You



Making Your Website Work for You
   

Once you’ve decided on a niche market, the next best step to building your six-figure coaching business is to develop your website.

Have you been putting off creating your website?

Many coaches say:

- I don’t know how to begin.
- I don’t know what to write.
- I don’t know how to capture leads.

The natural thing is to look at what everyone else does. Some websites seem very impressive and imply vast credentials. Don’t let this rattle you! When you have all the right ingredients on your site with your authentic language, you’ll look good to your prospects too!

Unfortunately, most coaches’ websites are poor examples of a working website. What’s missing?

- A target market.
(Distinguish yourself from all the other coaches.)

- A compelling message.
(Speak to your client’s top challenges — what causes them pain.)

- Specifc benefits clients will reap from coaching services.
(Your answer to their pain.)

- A well designed mechanism for capturing leads.
(Recruit every visitor as a prospect with a sign up for a valuable freebie.)

- Evocative streamlined text.
(Studies show people read only 10% of text.)

- Only essential links to other sites.
(Don’t send your visitors away from you.)

Looking at other coaches’ websites can actually lead you far astray of what will work for you.

When I was creating my first coaching website I looked for a step by step guide to break the project down into easy segments. I wanted some easy ways to generate leads. I wanted to write dynamic content. And I wanted tips to manage my web designer. But the guide I was looking for didn’t exist then.

That’s why I created Working Websites for Coaches to help you:

1. Legitimize your business.
2. Build credibility with your target market.
3. Generate leads through your ezine (an electronic newsletter).
4. Advertise your events and register participants.
5. Sell your intellectual property online.
6. Build global visibility with your target market.
7. Pre-qualify prospects into ideal clients.

Coaches who have used Working Websites for Coaches say it:

“Far outstrips similar resources.”

“Provided me with insightful industry-specific marketing savvy.”

“Gave me focus and confidence to launch my business on the web.”

Will Craig, Founder of Coach Training Alliance calls Working Websites for Coaches:

The most thorough and realistic Web strategy for coaches that’s ever been done. The attention to detail and simple step-by-step instructions make this an essential guide for any coach wanting to increase their visibility and credibility.

Let Working Websites for Coaches guide you in how to:

1. Write compelling content to pre-qualify and enroll your ideal clients.
2. Include the "1" most important aspect of your site — the sign up.
3. Lay out the pages that are critical for your success.
4. Create an expandable site that’s easy to maintain.
5. Prepare for and manage your web designer.

Why wait to have a working website?

Get Working Websites for Coaches and have your new website done in just a few weeks!



Making Your Website Work for You - To learn more about this author, visit Rhonda Hess's Website.

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Vwodek Wojczynski
Business Coach and Consultant Vwodek Wojczynski (pronounced Voy-chin-ski) brings fun, awareness, accountability and fresh perspectives based on his diverse experiences in life and business. Born in Poland and educated in Greece and Canada, he is trilingual with 8 years experience in business development with clients in Canada, USA, Switzerland and Poland. His approach is systematic and process-driven. He fuses the know-how of proven business methods with his commitment that entrepreneurs experience satisfaction and joy based on their values, motivations and strengths. He believes that businesses succeed based on their ability to generate value by providing what’s needed and wanted. Ultimately, he trains executives and true business owners - people who work less, produce more, own businesses that run automatically after a while and make a difference globally. His current research focus is the development of intelligent business systems and the application of emerging artificial intelligence technologies in business. He is also an avid traveler, spoken word performer and visual artist. He resides in Toronto, Canada. - Visit Vwodek Wojczynski's Website

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Dianne Crampton is an Executive Leadership Coach and Team Building Consultant and creator of the TIGERS team development model. For the past twenty years she has helped leaders and teams achieve goals with high levels of collaboration and teamwork. Crampton is a published author. Her contribution to Working Together: Diversity As Opportunity was endorsed by Stephen Covey. She has written for trade magazines. Merrill Lynch nominated her business for Inc. Magazine’s regional small business and entrepreneurial awards. Her work with Native Americans was recognized at a United Nations sponsored conference in 1994. The TIGERS model passed two rigorous validation studies in 1992 and 1994. The TIGERS Survey is able to measure and track team development over time. Dianne is also the creator and distributor of the TIGERS Team Wheel game. This game helps groups identify behaviors that build collaborative groups and behaviors that cause conflict, morale problems, production failures, and misunderstandings. For more information, or to subscribe to TigerTracks, a free monthly leadership and team newsletter go to http://www.corevalues.com - Visit Dianne Crampton's Website


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About the Author


Rhonda Hess
(Visit Rhonda's Website)
Rhonda Hess is Founder of Prosperous Coach™, a membership community with tiered levels of service starting at $24.95 per month, that walks professional coaches step by step to coaching business success from startup to prosperity. For ten years Rhonda has helped entrepreneurial coaches to success. As senior trainer for Coach Training Alliance, Rhonda co-authored the Coach Training Accelerator, a best selling self study program and the curriculum for the Certified Coach Program. Her ebook, Working Websites for Coaches, is the single best resource available to help coaches write content that pre-qualifies ideal clients. Find out more at Prosperous Coach.
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