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Setting Coaching Fees So That Everyone Wins

Written by: Rhonda Hess

Article Overview: Is your coaching business allowing you to meet your financial goals? If not, here are a few tips that will allow you to start charging what you are worth!

Setting Coaching Fees So That Everyone Wins

Do you avoid telling prospects your fees until the last possible moment?

Is it tempting to reduce your rates or give fewer sessions each month?

Does the whole subject just make you squirm?

Those were all true for me once. Many of us share discomfort around asking clients to pay enough for coaching that will actually allow us to meet our financial goals. What I hear from coaches is:

But I’m new and shouldn’t charge much.

I think _______ (fill in target market) can’t afford as much as I’d need to charge to make my income goals.

I don’t care that much about money.

Yet I hear these same people in a circular struggle to invest in a website, marketing materials and a mentor coach of their own. Many are perpetually unable to quit their jobs so that they can offer full time coaching. By keeping their rates small, they keep themselves small, which is perceived by prospects, and that keeps their coaching income small.

The truth is no one wins when you stay small.

Years ago, as a struggling coach I had a breakthrough that gave me the courage to raise my fees and stop discounting my time. To my surprise it also changed the way my clients showed up for coaching. In fact, I found that the higher my fees were the more invested clients became in improving their own lives!

This is the secret I learned about fee setting:

If I come from prosperity thinking and charge the fees that will meet my financial goals — everyone wins.

Related Articles
  Secrets to Filling your Coaching Practice
  Acting Successful from the Start
  What should you look for in a Coach
  Benefits of Receiving Coaching
  Proven Home Business Coaching Benefits

Article Tags: breakthrough, courage, financial goals, full time, income goals, jobs, marketing materials, mentor coach, money, prospects, prosperity, sessions, struggle, surprise, target market, truth, website marketing



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EvanCarmichael.com suggestion - Maybe I missed it but I would like to suggest that a Blog be created to support the Forum. The idea is that in the blog you put in snippets of some of the biggest conversations with a 'read more' link to the forum itself. Setting up the Blog and clipping some conversations onto it wouldn't take very long.
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Re: need pricing help please - here's my opinion that was derived from the person I heard it from (Russell Brunson) I view internet Marketing products as a Ladder. At the bottom of the Ladder is ebooks and at the top is One on One Coaching. so the ladder would look like this starting from the Top ($$$) to Bottom($) One-to-One Coaching ($$$$$$) Workshops ($$$$$) Teleseminars ($$$$) Video($$$) Audio ($$) ebooks ($) I agree with this methodology mainly because of the convenience factor and value from the customers point of view.


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