Ten Tips for Ezine Success
Ten Tips for Ezine Success
As you consider starting an ezine or are already publishing one, have you ever thought Im not a great writer and I dont know what to say. I thought the same thing when I began my coaching business. Now, I make a large percentage of my income on my writing and it attracts ideal clients to me. Who knew!
Writing is a gateway skill a tool that, if honed, can make you wildly successful. So, if you are willing to improve your skills while you write, develop an ezine now for your niche market. It may attract more people to hire you than any other method of marketing. And this little effort now will pay you well later.
How can you make your ezine work for you? The trick is to treat your ezine like a long term asset for your coaching business.
The Ten Tips
For someone to open your ezine and read it through, the topic has to be perceived as valuable, brief and easy to read. For your ezine to be an effective marketing tool, you must do more than write it and blast it out to your list now and then.
Heres how easy it is to make your ezine the fastest credibility builder and sales vehicle you have:
1. Be Consistent
Give your ezine a congruent look and format and post each edition to go out on the same day and time of the week. This one arrives at inboxes Monday at 4:00am ET. If you find it difficult to be consistent, make it a priority to get on track. The most effective ezines are delivered like clockwork. Weekly or bi-weekly editions are best for marketing. Dont bother with less than once per month.
2. Stay Brief and Relevant
Include only one short article of 300 - 800 words. Make the topic bite-sized, timely and useful to your niche market.
3. Craft a Compelling Title
The title should make your prospects want to read it. Include the date and topic title on the subject line to increase open rates.
4. Connect with Your Readers
Show them that you understand whats important to them. Think like a blogger and use very short stories about yourself as an intro to the topic. Then, connect it to the top challenges and desires of your niche market. Be authoritative while also relational. Avoid passive language.
5. Make it Easy to Read
Write short paragraphs with clever bolded subheadings. Use bullet points and numbered lists. Italicize or bold key phrases or sentences. Have it proofread with a test delivery before you publish.
6. Make it Easy to Act
Every ezine should have a call to action a tip to apply or a next step to engage with you, the author. Make it simple to buy or enroll in a product or program. Include an easy Send a Copy to A Friend method so your list can grow with the help of your subscribers.
7. Market often!
If you only market once in a blue moon to your list, it will be a shock to your readers when it happens. Its better to market something a product, a teleseminar, or sample session in at least one edition per month. Link to full details on your website.
8. Make Marketing Relevant
Make sure the topic of the article relates to what youre selling so you lead your readers to take action.
9. Analyze Each Edition
Learn something new from every ezine you send. Monitor and improve open and click through rates. Use an email campaign company to manage your list. Aweber has a proven high deliverability rates, lots of simple educational tools, and costs $19.95 per month!
10. Never spam anyone!
Use a double opt-in system. Your homegrown list is always going to convert better than a purchased or borrowed list because the subscribers are pre-qualified. Provide an easy unsubscribe link (any reputable campaign company should have this built into the form).
And here is a bonus tip: Plan to re-use your articles by posting them in ezine directories, blogs, and other newsletters for your niche market. Make sure you have a compelling by line and bio with your website address and a copyright notice on each article. Then, repurpose your writing again into products.
Ten Tips for Ezine Success - To learn more about this author, visit Rhonda Hess's Website.
Like this article? Share it with your friends
Articles, products, ebooks and books are great credibility builders. When your prospects read your insights, their perception of your value often increases significantly.
As you consider starting an ezine or are already publishing one, have you ever thought Im not a great writer and I dont know what to say. I thought the same thing when I began my coaching business. Now, I make a large percentage of my income on my writing and it attracts ideal clients to me. Who knew!
Writing is a gateway skill a tool that, if honed, can make you wildly successful. So, if you are willing to improve your skills while you write, develop an ezine now for your niche market. It may attract more people to hire you than any other method of marketing. And this little effort now will pay you well later.
How can you make your ezine work for you? The trick is to treat your ezine like a long term asset for your coaching business.
The Ten Tips
For someone to open your ezine and read it through, the topic has to be perceived as valuable, brief and easy to read. For your ezine to be an effective marketing tool, you must do more than write it and blast it out to your list now and then.
Heres how easy it is to make your ezine the fastest credibility builder and sales vehicle you have:
1. Be Consistent
Give your ezine a congruent look and format and post each edition to go out on the same day and time of the week. This one arrives at inboxes Monday at 4:00am ET. If you find it difficult to be consistent, make it a priority to get on track. The most effective ezines are delivered like clockwork. Weekly or bi-weekly editions are best for marketing. Dont bother with less than once per month.
2. Stay Brief and Relevant
Include only one short article of 300 - 800 words. Make the topic bite-sized, timely and useful to your niche market.
3. Craft a Compelling Title
The title should make your prospects want to read it. Include the date and topic title on the subject line to increase open rates.
4. Connect with Your Readers
Show them that you understand whats important to them. Think like a blogger and use very short stories about yourself as an intro to the topic. Then, connect it to the top challenges and desires of your niche market. Be authoritative while also relational. Avoid passive language.
5. Make it Easy to Read
Write short paragraphs with clever bolded subheadings. Use bullet points and numbered lists. Italicize or bold key phrases or sentences. Have it proofread with a test delivery before you publish.
6. Make it Easy to Act
Every ezine should have a call to action a tip to apply or a next step to engage with you, the author. Make it simple to buy or enroll in a product or program. Include an easy Send a Copy to A Friend method so your list can grow with the help of your subscribers.
7. Market often!
If you only market once in a blue moon to your list, it will be a shock to your readers when it happens. Its better to market something a product, a teleseminar, or sample session in at least one edition per month. Link to full details on your website.
8. Make Marketing Relevant
Make sure the topic of the article relates to what youre selling so you lead your readers to take action.
9. Analyze Each Edition
Learn something new from every ezine you send. Monitor and improve open and click through rates. Use an email campaign company to manage your list. Aweber has a proven high deliverability rates, lots of simple educational tools, and costs $19.95 per month!
10. Never spam anyone!
Use a double opt-in system. Your homegrown list is always going to convert better than a purchased or borrowed list because the subscribers are pre-qualified. Provide an easy unsubscribe link (any reputable campaign company should have this built into the form).
And here is a bonus tip: Plan to re-use your articles by posting them in ezine directories, blogs, and other newsletters for your niche market. Make sure you have a compelling by line and bio with your website address and a copyright notice on each article. Then, repurpose your writing again into products.
Ten Tips for Ezine Success - To learn more about this author, visit Rhonda Hess's Website.
Like this article? Share it with your friends
| |||
 |
No article feedback found. | ||
|
Leave Your Feedback | ||
|
|||
 What You Need to Start an eZine Publication
| |||
| Website. You may be surprised that this is actually an optional component. In short, there are eZine publishers publishing their newsletters without a website! But of course, having your own website can offer you tr... |
|||
|
How To Make Your Own Ezine
| |||
| If you've read TIP #15 "Your Email Newsletter" you already know that TIP itself provides a template for your own email magazine* (or 'ezine'). |
|||
|
Producing Ezines
| |||
| If you have a website, it may be worth your while to start an email newzletter, or ezine. It doesn't have to be difficult but it can be time consuming to learn how. Tash Hughes outlines some important factors in st... |
|||
|
Ezine Article Marketing: How to Use Article Marketing with Ezines Effectively?
| |||
| Article marketing: A form of advertising that involves posting articles you have written or that have been written for you, on one or more article syndication sites on the Internet. Others may then republish your ar... |
|||
|
Three Ezine Alternatives
| |||
| During my free ezine publishing tele-classes I offer every month, I always get a few people who say to me, "You know, publishing an ezine sounds great, but I just don't think I have the time to do it on an ongoing... |
|||
| |||
Dianne CramptonDianne Crampton is an executive leadership coach, team consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. - Visit Dianne Crampton's Website |
|||
George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
|||
Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
|||
Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) Jay Kubassek is a Canadian born entrepreneur, internet marketing genius, professional speaker, international real estate developer/investor, executive film producer, extreme sport enthusiast and a passionate supporter of several charities worldwide. In 2007, Jay's vision and dedication to help other entrepreneurs and business owners duplicate his marketing success led to the creation of his fourth company CarbonCopyPRO, an internet marketing firm already worth over 15 million dollars that has over 20 employees and contract workers with clients is 12 different countries. Jay resides in NYC with his girlfriend Jamie, three year old son Milo and dog Cooper. As executive producer he recently premiered his first film in the 2008 Cannes Film Festival. As an adventurist he is racing the 2008 Baja 1000 off-road race and is a member of the 2008 U.S. National Elephant Polo Team, The New York Blue who will be representing the US in the 2008 World Championships in Nepal. Visit Jay's Blog: www.JayKubassek.com - Visit Jay Kubassek's Website |
|||
Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the Top 20 Most Influential Training Professionals. Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nations Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
 Rhonda Hess (Visit Rhonda's Website) Rhonda Hess is Founder of Prosperous Coach, a membership community with tiered levels of service starting at $24.95 per month, that walks professional coaches step by step to coaching business success from startup to prosperity. For ten years Rhonda has helped entrepreneurial coaches to success. As senior trainer for Coach Training Alliance, Rhonda co-authored the Coach Training Accelerator, a best selling self study program and the curriculum for the Certified Coach Program. Her ebook, Working Websites for Coaches, is the single best resource available to help coaches write content that pre-qualifies ideal clients. Find out more at Prosperous Coach. Get your free copy of Seven Proven Strategies to Become a Top Coach Today! http://www.prosperouscoachblog.com
|  |
 |
|
|
 |
|
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
 |
 | ||
 |
||
 |
||
 |
||
|
| ||
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 |
 Internet Marketing Campaigns Ezine Choices Get a Top 20 Ranking Future Networking Definitions of Success |
|
 | ||
 |
Top 50 Marketing Blogs
Top Blogs To Watch In 2008 | |
 |
Choose A PR Topic
Press Release Builder | |
| ||
 |
|
|
|
|
|||||||||||||||||||||
 |
|
|
||||||||||||
