Ten Tips for Ezine Success
Ten Tips for Ezine Success
As you consider starting an ezine or are already publishing one, have you ever thought “I’m not a great writer and I don’t know what to say.” I thought the same thing when I began my coaching business. Now, I make a large percentage of my income on my writing and it attracts ideal clients to me. Who knew!
Writing is a gateway skill — a tool that, if honed, can make you wildly successful. So, if you are willing to improve your skills while you write, develop an ezine now for your niche market. It may attract more people to hire you than any other method of marketing. And this little effort now will pay you well later.
How can you make your ezine work for you? The trick is to treat your ezine like a long term asset for your coaching business.
The Ten Tips
For someone to open your ezine and read it through, the topic has to be perceived as valuable, brief and easy to read. For your ezine to be an effective marketing tool, you must do more than write it and blast it out to your list now and then.
Here’s how easy it is to make your ezine the fastest credibility builder and sales vehicle you have:
1. Be Consistent
Give your ezine a congruent look and format and post each edition to go out on the same day and time of the week. This one arrives at inboxes Monday at 4:00am ET. If you find it difficult to be consistent, make it a priority to get on track. The most effective ezines are delivered like clockwork. Weekly or bi-weekly editions are best for marketing. Don’t bother with less than once per month.
2. Stay Brief and Relevant
Include only one short article of 300 - 800 words. Make the topic bite-sized, timely and useful to your niche market.
3. Craft a Compelling Title
The title should make your prospects want to read it. Include the date and topic title on the subject line to increase open rates.
4. Connect with Your Readers
Show them that you understand what’s important to them. Think like a blogger and use very short stories about yourself as an intro to the topic. Then, connect it to the top challenges and desires of your niche market. Be authoritative while also relational. Avoid passive language.
5. Make it Easy to Read
Write short paragraphs with clever bolded subheadings. Use bullet points and numbered lists. Italicize or bold key phrases or sentences. Have it proofread with a test delivery before you publish.
6. Make it Easy to Act
Every ezine should have a call to action — a tip to apply or a next step to engage with you, the author. Make it simple to buy or enroll in a product or program. Include an easy Send a Copy to A Friend method so your list can grow with the help of your subscribers.
7. Market often!
If you only market once in a blue moon to your list, it will be a shock to your readers when it happens. It’s better to market something — a product, a teleseminar, or sample session — in at least one edition per month. Link to full details on your website.
8. Make Marketing Relevant
Make sure the topic of the article relates to what you’re selling so you lead your readers to take action.
9. Analyze Each Edition
Learn something new from every ezine you send. Monitor and improve open and click through rates. Use an email campaign company to manage your list. Aweber has a proven high deliverability rates, lots of simple educational tools, and costs $19.95 per month!
10. Never spam anyone!
Use a double opt-in system. Your homegrown list is always going to convert better than a purchased or borrowed list because the subscribers are pre-qualified. Provide an easy unsubscribe link (any reputable campaign company should have this built into the form).
And here is a bonus tip: Plan to re-use your articles by posting them in ezine directories, blogs, and other newsletters for your niche market. Make sure you have a compelling by line and bio with your website address and a copyright notice on each article. Then, repurpose your writing again into products.
Ten Tips for Ezine Success - To learn more about this author, visit Rhonda Hess's Website.
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Articles, products, ebooks and books are great credibility builders. When your prospects read your insights, their perception of your value often increases significantly.
As you consider starting an ezine or are already publishing one, have you ever thought “I’m not a great writer and I don’t know what to say.” I thought the same thing when I began my coaching business. Now, I make a large percentage of my income on my writing and it attracts ideal clients to me. Who knew!
Writing is a gateway skill — a tool that, if honed, can make you wildly successful. So, if you are willing to improve your skills while you write, develop an ezine now for your niche market. It may attract more people to hire you than any other method of marketing. And this little effort now will pay you well later.
How can you make your ezine work for you? The trick is to treat your ezine like a long term asset for your coaching business.
The Ten Tips
For someone to open your ezine and read it through, the topic has to be perceived as valuable, brief and easy to read. For your ezine to be an effective marketing tool, you must do more than write it and blast it out to your list now and then.
Here’s how easy it is to make your ezine the fastest credibility builder and sales vehicle you have:
1. Be Consistent
Give your ezine a congruent look and format and post each edition to go out on the same day and time of the week. This one arrives at inboxes Monday at 4:00am ET. If you find it difficult to be consistent, make it a priority to get on track. The most effective ezines are delivered like clockwork. Weekly or bi-weekly editions are best for marketing. Don’t bother with less than once per month.
2. Stay Brief and Relevant
Include only one short article of 300 - 800 words. Make the topic bite-sized, timely and useful to your niche market.
3. Craft a Compelling Title
The title should make your prospects want to read it. Include the date and topic title on the subject line to increase open rates.
4. Connect with Your Readers
Show them that you understand what’s important to them. Think like a blogger and use very short stories about yourself as an intro to the topic. Then, connect it to the top challenges and desires of your niche market. Be authoritative while also relational. Avoid passive language.
5. Make it Easy to Read
Write short paragraphs with clever bolded subheadings. Use bullet points and numbered lists. Italicize or bold key phrases or sentences. Have it proofread with a test delivery before you publish.
6. Make it Easy to Act
Every ezine should have a call to action — a tip to apply or a next step to engage with you, the author. Make it simple to buy or enroll in a product or program. Include an easy Send a Copy to A Friend method so your list can grow with the help of your subscribers.
7. Market often!
If you only market once in a blue moon to your list, it will be a shock to your readers when it happens. It’s better to market something — a product, a teleseminar, or sample session — in at least one edition per month. Link to full details on your website.
8. Make Marketing Relevant
Make sure the topic of the article relates to what you’re selling so you lead your readers to take action.
9. Analyze Each Edition
Learn something new from every ezine you send. Monitor and improve open and click through rates. Use an email campaign company to manage your list. Aweber has a proven high deliverability rates, lots of simple educational tools, and costs $19.95 per month!
10. Never spam anyone!
Use a double opt-in system. Your homegrown list is always going to convert better than a purchased or borrowed list because the subscribers are pre-qualified. Provide an easy unsubscribe link (any reputable campaign company should have this built into the form).
And here is a bonus tip: Plan to re-use your articles by posting them in ezine directories, blogs, and other newsletters for your niche market. Make sure you have a compelling by line and bio with your website address and a copyright notice on each article. Then, repurpose your writing again into products.
Ten Tips for Ezine Success - To learn more about this author, visit Rhonda Hess's Website.
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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