When Marketing Your Coaching Business Becomes Fun
When Marketing Your Coaching Business Becomes Fun
Have you ever felt that you're all over the place with your coaching business? Today, you're speaking at a brown bag corporate meeting about team leadership. Yesterday you gave a talk at your church about relationships. Next week you've got a gig at Borders where you're giving a career choice seminar.
Hmm – so you’re trying to be a leadership coach, a relationship coach and a career coach all at the same time?
All of these opportunities just came to you, right? And it feels good to be recognized. But what are you recognized for... and is it something you can leverage to become financially successful?
If you are morphing your message, your title and your specialty to fit any opportunity or potential client that comes your way, you’re losing energy and impact.
Somewhere down the road, you'll wake up and realize that's not a sustainable way to do business as a coach. You're exhausted. Your client pipeline is only trickling even though you're putting in a lot of hard work. And when you do the math, most days you're only making about $25 - 50/hr when you could be making at least 5 - 10 times that if your business had more focus.
That's when a lot of coaches hire me to help them fix their coaching business. If these are some of the symptoms you're experiencing, let me give you the four ingredients of a simple remedy which is 100% effective and will make your marketing fun for you:
1. Pick one narrow niche market that is easily accessible and that has disposable income. Ideally, it's a group you have some knowledge about. But you can do what I did and start building your knowledge from scratch.
2. Make it your business everyday to find out what your niche market cares about.
- What is keeping them up at night?
- What are the specific top challenges they continually face?
- What are their big end goals?
Stop yourself from trying to figure out what you have to offer them at first. And resist the temptation to scrape at the surface and generalize their problems to what anyone may be challenged by. When it comes to marketing coaching services, narrow and specific wins every time over broad and general. Research your niche market, get into their heads, step into their shoes, read their publications... understand them.
3. Stop trying to convince clients to hire you by trying to sell them on the idea of coaching. Coaching by itself doesn't sell. When you learn to think like your niche market does, you'll know what to sell.
DOES & DON’TS
Do speak to your niche market's challenges and how you can help them achieve their top goals.
Don't speak generally about what all life coaches can do for clients (balance, values, fulfillment).
Do remember that coaching is co-creative. It's about reflecting back the client's wisdom, not about telling them what to do. Give yourself time to learn how to serve them and become an expert.
Don't worry about whether you have the expertise to support this group. Your interest in them is a big part of the attraction factor. And they WILL bring agendas you like to coach about no matter who they are.
When Marketing Your Coaching Business Becomes Fun - To learn more about this author, visit Rhonda Hess's Website.
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Most coaches have a naturally enterprising spirit. In fact, many have endlessly creative ideas. What seems to be lacking for most coaches is FOCUS.
Have you ever felt that you're all over the place with your coaching business? Today, you're speaking at a brown bag corporate meeting about team leadership. Yesterday you gave a talk at your church about relationships. Next week you've got a gig at Borders where you're giving a career choice seminar.
Hmm – so you’re trying to be a leadership coach, a relationship coach and a career coach all at the same time?
All of these opportunities just came to you, right? And it feels good to be recognized. But what are you recognized for... and is it something you can leverage to become financially successful?
If you are morphing your message, your title and your specialty to fit any opportunity or potential client that comes your way, you’re losing energy and impact.
Somewhere down the road, you'll wake up and realize that's not a sustainable way to do business as a coach. You're exhausted. Your client pipeline is only trickling even though you're putting in a lot of hard work. And when you do the math, most days you're only making about $25 - 50/hr when you could be making at least 5 - 10 times that if your business had more focus.
That's when a lot of coaches hire me to help them fix their coaching business. If these are some of the symptoms you're experiencing, let me give you the four ingredients of a simple remedy which is 100% effective and will make your marketing fun for you:
1. Pick one narrow niche market that is easily accessible and that has disposable income. Ideally, it's a group you have some knowledge about. But you can do what I did and start building your knowledge from scratch.
2. Make it your business everyday to find out what your niche market cares about.
- What is keeping them up at night?
- What are the specific top challenges they continually face?
- What are their big end goals?
Stop yourself from trying to figure out what you have to offer them at first. And resist the temptation to scrape at the surface and generalize their problems to what anyone may be challenged by. When it comes to marketing coaching services, narrow and specific wins every time over broad and general. Research your niche market, get into their heads, step into their shoes, read their publications... understand them.
3. Stop trying to convince clients to hire you by trying to sell them on the idea of coaching. Coaching by itself doesn't sell. When you learn to think like your niche market does, you'll know what to sell.
DOES & DON’TS
Do speak to your niche market's challenges and how you can help them achieve their top goals.
Don't speak generally about what all life coaches can do for clients (balance, values, fulfillment).
Do remember that coaching is co-creative. It's about reflecting back the client's wisdom, not about telling them what to do. Give yourself time to learn how to serve them and become an expert.
Don't worry about whether you have the expertise to support this group. Your interest in them is a big part of the attraction factor. And they WILL bring agendas you like to coach about no matter who they are.
When Marketing Your Coaching Business Becomes Fun - To learn more about this author, visit Rhonda Hess's Website.
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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