A few weeks ago, Prosperous Coach members attended a teleclass called Quick Routes to Your Own Products. While this audio and teleclass notes are only available to Prosperous Coach members, I wanted to share with you the valuable nuggets those members took away from the class.
Become a Content Generator and Information Marketer
Information products are instant credibility builders. They provide a way for you to generate and pre-qualify leads, bring in an additional revenue stream, and build trust with ideal prospects who will want to hire you for coaching.
In addition to being a coach, think of yourself as a content generator and information marketer — everything you write to your clients or for your clients, and the nuggets of your sessions, are the seeds of a valuable product. Plan a product funnel to leverage that information into the marketplace.
Design with Your Target Market in Mind
Don’t create something for just anyone or you’ll compete with everyone. Tailor make your products to benefit your target market and speak to their specific challenges. It will have more meaning to them and generate more profit for you.
The Quickest and Easiest Ways to Create Products are:
1. Solve a problem for your target market.
Years ago, I looked for a resource that would help me to create a compelling coaching website. I didn’t find one. So, while I created my website, I kept a part of my brain focused on what I did, and wrote my first ebook Working Websites for Coaches to help other coaches create their websites.
You can use this approach too. There’s so much you have to learn. Why not bring your clients and prospects on that learning journey and save them time?
2. Tell a story that your clients will relate to.
Stories are powerful and move people to act. Tell your own story or, with permission, tell someone else’s story. You can even get others to write it for you and just add an intro and call to action.
3. Interview people who already have what your target market wants.
This is so easy. Go find three to five people who have already demonstrated success in an area your prospects care about. Pull together a few powerful questions. Record and transcribe the interviews. Add an intro and call to action. Put it all into a sharp looking notebook with your company brand and viola! you have a beautiful CD/workbook series.
4. Create an assessment, tool or checklist for your prospects.
Focus on a single concept or process that will show your prospects what you know. Are You Ready to Become a Prosperous Coach is an example of a self assessment.
5. Write a how to document.
First Year Focus is an example of a step by step guide.
All of these product ideas can be produced in three weeks or less with a bit of thought about what will interest your target market. Rather than create several unrelated products, create a product funnel — a series of products that are incrementally priced that take your prospects deeper and deeper into your knowledge base. This leads them to your coaching services and other higher priced programs.
Your Clients Want to Know What You Know - To learn more about this author, visit Rhonda Hess's Website.
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Rhonda Hess
(Visit Rhonda's Website)
Rhonda Hess is Founder of Prosperous
Coach™, a membership community with tiered
levels of service starting at $24.95 per
month, that walks professional coaches
step by step to coaching business success
from startup to prosperity. For ten years
Rhonda has helped entrepreneurial coaches
to success. As senior trainer for Coach
Training Alliance, Rhonda co-authored the
Coach Training Accelerator, a best selling
self study program and the curriculum for
the Certified Coach Program. Her ebook, Working Websites for
Coaches, is the single best resource
available to help coaches write content
that pre-qualifies ideal clients. Find out
more at Prosperous Coach.
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Marketers of all stripes are discovering that acquiring a reputation and permission to market to people isn't as expandable as they might hope.
