Your Clients Want to Know What You Know
Your Clients Want to Know What You Know
Become a Content Generator and Information Marketer
Information products are instant credibility builders. They provide a way for you to generate and pre-qualify leads, bring in an additional revenue stream, and build trust with ideal prospects who will want to hire you for coaching.
In addition to being a coach, think of yourself as a content generator and information marketer — everything you write to your clients or for your clients, and the nuggets of your sessions, are the seeds of a valuable product. Plan a product funnel to leverage that information into the marketplace.
Design with Your Target Market in Mind
Don’t create something for just anyone or you’ll compete with everyone. Tailor make your products to benefit your target market and speak to their specific challenges. It will have more meaning to them and generate more profit for you.
The Quickest and Easiest Ways to Create Products are:
1. Solve a problem for your target market.
Years ago, I looked for a resource that would help me to create a compelling coaching website. I didn’t find one. So, while I created my website, I kept a part of my brain focused on what I did, and wrote my first ebook Working Websites for Coaches to help other coaches create their websites.
You can use this approach too. There’s so much you have to learn. Why not bring your clients and prospects on that learning journey and save them time?
2. Tell a story that your clients will relate to.
Stories are powerful and move people to act. Tell your own story or, with permission, tell someone else’s story. You can even get others to write it for you and just add an intro and call to action.
3. Interview people who already have what your target market wants.
This is so easy. Go find three to five people who have already demonstrated success in an area your prospects care about. Pull together a few powerful questions. Record and transcribe the interviews. Add an intro and call to action. Put it all into a sharp looking notebook with your company brand and viola! you have a beautiful CD/workbook series.
4. Create an assessment, tool or checklist for your prospects.
Focus on a single concept or process that will show your prospects what you know. Are You Ready to Become a Prosperous Coach is an example of a self assessment.
5. Write a how to document.
First Year Focus is an example of a step by step guide.
All of these product ideas can be produced in three weeks or less with a bit of thought about what will interest your target market. Rather than create several unrelated products, create a product funnel — a series of products that are incrementally priced that take your prospects deeper and deeper into your knowledge base. This leads them to your coaching services and other higher priced programs.
Your Clients Want to Know What You Know - To learn more about this author, visit Rhonda Hess's Website.
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A few weeks ago, Prosperous Coach members attended a teleclass called Quick Routes to Your Own Products. While this audio and teleclass notes are only available to Prosperous Coach members, I wanted to share with you the valuable nuggets those members took away from the class.
Become a Content Generator and Information Marketer
Information products are instant credibility builders. They provide a way for you to generate and pre-qualify leads, bring in an additional revenue stream, and build trust with ideal prospects who will want to hire you for coaching.
In addition to being a coach, think of yourself as a content generator and information marketer — everything you write to your clients or for your clients, and the nuggets of your sessions, are the seeds of a valuable product. Plan a product funnel to leverage that information into the marketplace.
Design with Your Target Market in Mind
Don’t create something for just anyone or you’ll compete with everyone. Tailor make your products to benefit your target market and speak to their specific challenges. It will have more meaning to them and generate more profit for you.
The Quickest and Easiest Ways to Create Products are:
1. Solve a problem for your target market.
Years ago, I looked for a resource that would help me to create a compelling coaching website. I didn’t find one. So, while I created my website, I kept a part of my brain focused on what I did, and wrote my first ebook Working Websites for Coaches to help other coaches create their websites.
You can use this approach too. There’s so much you have to learn. Why not bring your clients and prospects on that learning journey and save them time?
2. Tell a story that your clients will relate to.
Stories are powerful and move people to act. Tell your own story or, with permission, tell someone else’s story. You can even get others to write it for you and just add an intro and call to action.
3. Interview people who already have what your target market wants.
This is so easy. Go find three to five people who have already demonstrated success in an area your prospects care about. Pull together a few powerful questions. Record and transcribe the interviews. Add an intro and call to action. Put it all into a sharp looking notebook with your company brand and viola! you have a beautiful CD/workbook series.
4. Create an assessment, tool or checklist for your prospects.
Focus on a single concept or process that will show your prospects what you know. Are You Ready to Become a Prosperous Coach is an example of a self assessment.
5. Write a how to document.
First Year Focus is an example of a step by step guide.
All of these product ideas can be produced in three weeks or less with a bit of thought about what will interest your target market. Rather than create several unrelated products, create a product funnel — a series of products that are incrementally priced that take your prospects deeper and deeper into your knowledge base. This leads them to your coaching services and other higher priced programs.
Your Clients Want to Know What You Know - To learn more about this author, visit Rhonda Hess's Website.
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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