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Hello, Is Anybody Home?

Hello, Is Anybody Home?

I wonder how many companies simply ignore inquiries that arrive via the "info@companyname.com" in-box?

On a recent project I needed some product information to complete a proposal for a client. I contacted four manufacturers and received only one response. I will likely end up recommending the one supplier that took the time to help answer my questions.

In an era of technology and connectivity, there should be no excuse for your small business to miss the opportunity to serve a customer.

Think about mapping "info@yourcompany.com" to a specific email address and having that email account linked to a BlackBerry. This will give you the ability to engage in a conversation with a customer instantly.

I think you will be surprised by the positive reaction you will get from your customers - most small businesses don't deliver on the service promise...set yourself apart by responding to those emails and providing responsive service that will create buzz and word of mouth about your small business.





Hello Is Anybody Home - To learn more about this author, visit Mark Smiciklas's Website.

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Debra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website

John Power
John Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website

Stephanie Robey
Stephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals.

She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com   Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences.  Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University.

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About The Author


Mark Smiciklas
(Visit Mark's Website) Mark Smiciklas is a Vancouver Marketing Consultant. His firm, Intersection Consulting, helps small to mid-sized businesses address challenges in the areas of marketing, management and business development. To find out more about Intersection Consulting, please visit http://www.intersectionconsulting.c om/. If you are interested in more thoughts and ideas on marketing and management for small business please visit the Intersection Blog at http://www.intersectionconsulting.c om/blog/ Download Mark's FREE E-BOOK, "The Small Picture - A Visual Guide To Marketing & Management Ideas for Small Business", at http://www.intersectionconsulting.c om/ebook.php.

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