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Hello, Is Anybody Home?
Written by: Mark SmiciklasArticle Overview: I wonder how many companies simply ignore inquiries that arrive via the "info@companyname.com" in-box? In an era of technology and connectivity, there should be no excuse for your small business to miss the opportunity to serve a customer.
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Free Download - Managing Small Business Growth by Balancing Big + Small By Mark Smiciklas |
Hello, Is Anybody Home?
I wonder how many companies simply ignore inquiries that arrive via the "info@companyname.com" in-box?
On a recent project I needed some product information to complete a proposal for a client. I contacted four manufacturers and received only one response. I will likely end up recommending the one supplier that took the time to help answer my questions.
In an era of technology and connectivity, there should be no excuse for your small business to miss the opportunity to serve a customer.
Think about mapping "info@yourcompany.com" to a specific email address and having that email account linked to a BlackBerry. This will give you the ability to engage in a conversation with a customer instantly.
I think you will be surprised by the positive reaction you will get from your customers - most small businesses don't deliver on the service promise...set yourself apart by responding to those emails and providing responsive service that will create buzz and word of mouth about your small business.
Article Tags: blackberry, buzz, email address, excuse, inquiries, positive reaction, proposal, responsive service, service promise, small business, small businesses, word of mouth
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About the Author: Mark Smiciklas RSS for Mark's articles - Visit Mark's website Mark Smiciklas is a Vancouver strategist that uses a casual, no-nonsense approach to help businesses engage with their audiences using new marketing, social media and brand journalism. To find out more please visit http://www.intersectionconsulting.com/. If you are interested in more thoughts and ideas on marketing and social media please visit the Intersection Blog at http://www.intersectionconsulting.com/blog/ Download Mark's FREE E-BOOK, "The Small Picture - A Visual Guide To Marketing & Management Ideas for Small Business", at http://www.intersectionconsulting.com/ebook.php. Click here to visit Mark's website The Small Picture |
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