I wonder how many companies simply ignore inquiries that arrive via the "info@companyname.com" in-box?
On a recent project I needed some product information to complete a proposal for a client. I contacted four manufacturers and received only one response. I will likely end up recommending the one supplier that took the time to help answer my questions.
In an era of technology and connectivity, there should be no excuse for your small business to miss the opportunity to serve a customer.
Think about mapping "info@yourcompany.com" to a specific email address and having that email account linked to a BlackBerry. This will give you the ability to engage in a conversation with a customer instantly.
I think you will be surprised by the positive reaction you will get from your customers - most small businesses don't deliver on the service promise...set yourself apart by responding to those emails and providing responsive service that will create buzz and word of mouth about your small business.
Hello...Is Anybody Home? - To learn more about this author, visit Mark Smiciklas's Website.
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