Telling an Authentic Story About Your Brand
Telling an Authentic Story About Your Brand
Seth Godin, a popular marketing author and blogger, made a great comment about story telling during a recent teleseminar - part of the virtual book tour for "Meatball Sundae - Is Your Marketing Out of Sync?". He said "telling an authentic story starts by living an authentic story." It seems like a simple concept...
The problem as I see it - too many companies get excited (panicked?) about building their marketing messages around the latest trends and lose focus on what is really important...living an authentic experience. A good example is the GREEN movement - how many companies that tell the "green story" are really living it?
Consumers are smart - if you're telling a story that is not entirely genuine, your small business will get exposed. This may lead to the worst possible reaction from your customers - indifference.
What are you passionate about as an individual or organization? What are some of the unique things your company is doing on a day-to-day basis? Take those passions and experiences and turn them into an "authentic story" about your brand!
Telling an Authentic Story About Your Brand - To learn more about this author, visit Mark Smiciklas's Website.
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Story telling can be a powerful marketing tool for your small business. Communicating stories about your company history, people, culture, services, etc helps customers identify with your brand.
Seth Godin, a popular marketing author and blogger, made a great comment about story telling during a recent teleseminar - part of the virtual book tour for "Meatball Sundae - Is Your Marketing Out of Sync?". He said "telling an authentic story starts by living an authentic story." It seems like a simple concept...
The problem as I see it - too many companies get excited (panicked?) about building their marketing messages around the latest trends and lose focus on what is really important...living an authentic experience. A good example is the GREEN movement - how many companies that tell the "green story" are really living it?
Consumers are smart - if you're telling a story that is not entirely genuine, your small business will get exposed. This may lead to the worst possible reaction from your customers - indifference.
What are you passionate about as an individual or organization? What are some of the unique things your company is doing on a day-to-day basis? Take those passions and experiences and turn them into an "authentic story" about your brand!
Telling an Authentic Story About Your Brand - To learn more about this author, visit Mark Smiciklas's Website.
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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