Telling an Authentic Story About Your Brand

Guest post by: Mark Smiciklas
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Managing Small Business Growth by Balancing Big + Small - By Mark Smiciklas

Story telling can be a powerful marketing tool for your small business. Communicating stories about your company history, people, culture, services, etc helps customers identify with your brand.

Seth Godin, a popular marketing author and blogger, made a great comment about story telling during a recent teleseminar - part of the virtual book tour for "Meatball Sundae - Is Your Marketing Out of Sync?". He said "telling an authentic story starts by living an authentic story." It seems like a simple concept...

The problem as I see it - too many companies get excited (panicked?) about building their marketing messages around the latest trends and lose focus on what is really important...living an authentic experience. A good example is the GREEN movement - how many companies that tell the "green story" are really living it?

Consumers are smart - if you're telling a story that is not entirely genuine, your small business will get exposed. This may lead to the worst possible reaction from your customers - indifference.

What are you passionate about as an individual or organization? What are some of the unique things your company is doing on a day-to-day basis? Take those passions and experiences and turn them into an "authentic story" about your brand!

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Managing Small Business Growth by Balancing Big + Small - By Mark Smiciklas

About the Author: Mark Smiciklas

RSS for Mark's articles - Visit Mark's website
Mark Smiciklas is a Vancouver strategist that uses a casual, no-nonsense approach to help businesses engage with their audiences using new marketing, social media and brand journalism. To find out more please visit http://www.intersectionconsulting.com/. If you are interested in more thoughts and ideas on marketing and social media please visit the Intersection Blog at http://www.intersectionconsulting.com/blog/ Download Mark's FREE E-BOOK, "The Small Picture - A Visual Guide To Marketing & Management Ideas for Small Business", at http://www.intersectionconsulting.com/ebook.php.
Click here to visit Mark's website.

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