Have you ever written anything online that might cause someone to question the integrity of your company or brand?
Think about all the imprints you've left online over the last few years - emails, blog posts, forum comments, articles, etc., essentially an eDNA trail that leads back to your small business.
As I recount the following story, consider what kind of impression your eDNA might have on your brand - will it be positive or negative...
A few months ago I was alerted to a forum post about one of our products. A prospect was asking for feedback about our system on a popular forum - someone responded with a series of negative comments about our product and proceeded to suggest a competitor (that it appeared they represented) as a better alternative. I responded accordingly with some actual facts and a few client testimonials. I felt it was an adequate rebuttal and left it at that.
A few weeks ago, I received an inquiry from a gentleman expressing interest in re-selling our products in South America. Can you guess who it was? Bingo, the same person that tried to sabotage us a few months prior!
My point - take the ethical high road in all of your online communication and remember that your words and intentions are a reflection of your brand. The next time you post something online remember that your eDNA stays out there - use the opportunity to give people a positive insight into your brand as opposed to a reason to stay away.
What is eDNA and How Can it Affect Your Brand? - To learn more about this author, visit Mark Smiciklas's Website.
Like this article? Share it with your friends
 |
Related Articles |
|
 What is eDNA and How Can it Affect Your Brand?
|
| |
Have you ever written anything online that might cause someone to question the integrity of your company or brand?
Think about all the imprints you've left online over the last few years - emails, blog posts, for...
|
|
Martha Stewarts brand research
|
| |
The release of Martha Stewart from the United States federal prison system prompted a number of news reports about how her experience will affect Martha Stewart Living Omnimedia [MSO].
|
|
Strategic Branding Questions
|
| |
There’s a heightened interest in branding these days. For small businesses, it can be one
of the most important marketing programs of all. As you launch (or relaunch) a branding
campaign, take a look through these...
|
|
Build Your Reputation
|
| |
 I’ve been building the Trump brand for several decades. But from time to time, landmarks do come along.
|
|
Global Branding
|
| |
If you are in the position of being able to expand your business overseas, I’m sure you are celebrating your success thus far and rightly so. But, as your company becomes international, there are a new series of cha...
|
 |
Related Businesses - Evan Elite Authors |
|
The Evan Elite Authors program is currently in beta phase. For details please contact us.
|
|
|
|
Intersection Small Business Marketing Blog - Marketing & Management Ideas at the Crossroads of Your Small Business.
|
|
|
|
![[Get Copyright Permissions]](http://license.icopyright.net/images/icopy-w.gif){kind=small}
