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Sell, Sell, Sell, Sell

Written by: Stephen Goldberg

Article Overview: What is a business without sales? If you want to survive and thrive you must have customers that purchase goods and services. This is true for all organizations, even non-profit. Sales people can be the hardest to manage and motivate as they tend to be high energy and independent types.

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Sell, Sell, Sell, Sell

What is a business without sales? If you want to survive and thrive you must have customers that purchase goods and services. This is true for all organizations even non-profit. An abundance of customers justifies an organization’s reason to exist. Of course you need to keep and serve your customers so they keep coming back. But the task of acquiring customers is the domain of the sales and marketing professionals.

Sales people can be the hardest to manage and motivate as they tend to be high energy and independent types. If you are still reading this you are probably responsible for sales or you are a sales person yourself.

I recently wrote about changing gears and setting a new highly important goal or target to achieve over the next 6 months. Let’s use a sales goal or target to drive that process further. You can apply your own goal or target to this approach.

1. Clarify the target. Example: Sell for $253,000 from August 1st to Jan 31st

2. Identify and list what needs to happen to hit the target. Example: Customer List - Review current customer list for opportunities, Contact customers from list over the next 30 days.

3. Identify what can hold you back or impede your progress. Example: Personal motivation; work habits and personal organization; getting to the decision-maker.

4. Develop solutions. Example: Block time in my calendar to take action, and hold it sacred; use my network of contacts to get the decision-maker to meet with me.

Now it is time to take action and this is where focus and hard disciplined work comes in. The working smarter part is done and needs to be monitored to see if you are on track. But action is now what it takes to ring up the new sales and profits. Self-confidence and personal belief also play a huge role because when we set new higher goals we may trigger self-limiting beliefs. A few weeks ago I was cycling with a group and John who races was leading the pack and decided to pick up the speed to 47km an hour. When I looked down at the speedometer and saw my speed a little voice inside said “you can’t do that” and suddenly I was dropped from the group. When we completed the ride we talked about what had happened and when I shared my experience John told me that when he races and feels that his body and mind are screaming to stop, he tells himself, “if they can do it, I can do it”. This is what I mean by self-limiting beliefs and how we need to listen to our self-talk and displace anything that can hold us back with positive affirmations and images of success. This is what highly successful people have trained themselves to do and why training and development is so highly important for ensuring success.


Stephen Goldberg

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Home > Business-Coach > Stephen Goldberg > Sell Sell Sell Sell
Article Tags: abundance, august 1st, block time, decision maker, gears, high energy, independent types, personal belief, personal motivation, personal organization, profits, sales and marketing, sales goal, sales person, self confidence, self limiting beliefs, spe, target, work habits

About the Author: Stephen Goldberg
RSS for Stephen's articles - Visit Stephen's website

Visit www.optimusperformance.ca and get Stephen's Year in Review Goal Setting PowerPoint tool

Stephen Goldberg is a creative and flexible business coach and trainer who adapts easily to different types and styles of people. This makes the process of personal growth easier and more enjoyable for his clients. In his sixteen years of experience he has guided a large number of business owners and executives, enabling them to greatly improve performance in their organizations.

Stephen is an accomplished public speaker and makes himself available for a fee to companies interested in the development of leadership skills, of team spirit, of improved performance, and of in-depth self-knowledge gained from the types-of-people method.

 




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Your advantage over others Your advantage over others - Sell using your USP - unique selling proposition. Why should people buy from you, instead of your competitors? Think about it, why are you so great? It may be a hard question, but finding the answer can multiply the effectiveness of any advertising or marketing activities you undertake.
Re: When do entrepreneurs retire, if ever? Re: When do entrepreneurs retire, if ever? - Why would you ever retire when you love what you are doing? Sell the business and start another one maybe - but retire - NEVER! You should all read, The 4 Hour Work Week - By Timothy Ferris. He talks about building your business so that you can take mini 'retirement's throughout your life, instead of saving it all up for when you are old. Great concept - what do you think??
Re: SES Toronto - Day 1! Re: SES Toronto - Day 1! - ...oh and even though it's 21 secrets, why do you have [quote:1gz722fe]Tip #22: Use Your Thank You Page to Sell[/quote:1gz722fe] on your blog? Are you holding out on secrets or are you adding your own? Hope to see you at the next conference!
Some online business suggstions debunked Some online business suggstions debunked - 2. Sell photos on stock photography sites --- I tried this, couldn't even get in the front door. But then, I'm apparently a lousy photographer... However, if you do get in, I think you only get something like 25 cents a download... 8. Build services atop Amazon Web Services ---I've been an Amazon associate for a loooong time, selling books, and business has been lousy since the beginning. Nobody reads anymore...I do get a few DVD sales every now and again... but frankly I make much more money though Google Ads on my site. It took several months for that to build up, but now as my website has more readers those ads are starting to pay off, whereas there's been no corresponding jump from Amazon ads on the same pages...
Foreclosure? Foreclosure? - [quote:2075tw2d]I slipped when I hopped on the real estate wave two year ago and unfortunately now I have to seriously consider foreclosure. [/quote:2075tw2d] I'm not quite sure what you mean by this. Are you saying that the bank is going to repossess your house. Foreclose on [i:2075tw2d]you[/i:2075tw2d]? Or you have to foreclose on someone [i:2075tw2d]else[/i:2075tw2d]? Depending on where you're located, there's a business that buys houses for cash...regardless of how much equity you have in them... For the life of me I can't remember their name, but they advertise on the radio all the time. But that'd be the solution to your problem, if they do business in your area. Sell them the property you're having trouble with... "We buy ugly houses." I think that's their slogan?


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