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Creating Products the Easy Way: Interview an Expert

Creating Products the Easy Way: Interview an Expert

Creating products is confusing. What do I do first? What should I create? What will it look like? Who will want to buy it? I know it must be hard!

This the type of mind chatter that keeps you stuck in a rut, never reaching for your dreams. Your mind literally stops you from moving forward even when you have some great ideas that will sell.

First, you have got to ignore the mind chatter. No matter how negative your “inner Judge” is with regards to your great ideas. Until you decide to ignore the negative self talk you will never make progress.

Got it done? Great! Now you can create your very first product. You don’t need an audience, you don’t need fancy equipment, you don’t need to spend any money to create this 1st product.

What you need is an “expert.” If you have been studying business and how to succeed, I will assume that you already have identified a profitable niche and you have a pretty good idea of who your target market is and how to find them. Now all you need is a product, and therefore an expert.

Start by reading 5 books about the topic you want to address in your product. This will make you smarter than 90% of the folks out there. You can even say you are the expert at this point.

Look at the websites of the competition and make note of all the bullet points you see. These can become your questions for the expert.

Go to google and start searching for people in your niche. Check out their websites and contact them. Most will gladly do a quick 20 minutes for your audience. Offer to give them a copy of the interview.

Once you have a willing person, go ahead and interview them asking them questions based on the sales pages of your competitors’ websites. This way you are asking and getting answers to the burning questions out there.

Record the interview. Add intro music and exit music and you now have your very 1st digital product!





Creating Products the Easy Way Interview an Expert - To learn more about this author, visit Robin M Powers's Website.

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Kim Castle
With nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website

Dianne Crampton

Dianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here.

Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009.  Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010.  To receive publishing discounts, subscribe to the free TigerTracks Newsletter here.

- Visit Dianne Crampton's Website

Stephanie Robey
Stephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals.

She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com   Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences.  Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University.

Read Steph's Blog
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- Visit Stephanie Robey's Website

Jay Kubassek
(Jay's Full Bio: EvanCarmichael.com/jaykubassek)  In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.

 

As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)

 

Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. 

 

Jay resides in NYC with his wife Jamie, son Milo and dog Cooper.  Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website


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Robin M Powers
(Visit Robin's Website) Robin M Powers makes it easy to get started making money on the Internet. For more information, go to: BizRecipesU.com

Robin M Powers is a Silver author on EvanCarmichael.com
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