Tweet

Creating Products the Easy Way: Interview an Expert

Written by: Robin M Powers

Article Overview: Creating products is confusing. What do I do first? What should I create? What will it look like? Who will want to buy it? I know it must be hard!

Creating Products the Easy Way: Interview an Expert

Creating products is confusing. What do I do first? What should I create? What will it look like? Who will want to buy it? I know it must be hard!

This the type of mind chatter that keeps you stuck in a rut, never reaching for your dreams. Your mind literally stops you from moving forward even when you have some great ideas that will sell.

First, you have got to ignore the mind chatter. No matter how negative your “inner Judge” is with regards to your great ideas. Until you decide to ignore the negative self talk you will never make progress.

Got it done? Great! Now you can create your very first product. You don’t need an audience, you don’t need fancy equipment, you don’t need to spend any money to create this 1st product.

What you need is an “expert.” If you have been studying business and how to succeed, I will assume that you already have identified a profitable niche and you have a pretty good idea of who your target market is and how to find them. Now all you need is a product, and therefore an expert.

Start by reading 5 books about the topic you want to address in your product. This will make you smarter than 90% of the folks out there. You can even say you are the expert at this point.

Look at the websites of the competition and make note of all the bullet points you see. These can become your questions for the expert.

Go to google and start searching for people in your niche. Check out their websites and contact them. Most will gladly do a quick 20 minutes for your audience. Offer to give them a copy of the interview.

Once you have a willing person, go ahead and interview them asking them questions based on the sales pages of your competitors’ websites. This way you are asking and getting answers to the burning questions out there.

Record the interview. Add intro music and exit music and you now have your very 1st digital product!

Related Articles
  What annoys me most about interviewees?
  The Perfect Interview Test
  Teleseminars - 3 Effective Types You Can Offer
  Interview Thank You Letter
  How to Get Hired - Faster

Article Tags: audience, bullet points, burning questions, dreams, exit music, fancy equipment, google, mind chatter, money, profitable niche, searching for people, target market, willing person



Related Forum Posts
Advertising is the essential - Yes, for sure without advertising there is no world of Market. In this busy world no one is having time to know about the products on there own. The only way they get to know the products are Ads. Many of them get attracted to the Products by the way there are promoted in the Ads. Products ranging from 1 Rupee to 1 Lac is getting Promoted. It’s enssential
Re: New forum - online businesses! - Thanks Evan for this great Interview and I will be pleased to be part of the new forum on online businesses!
Re: e-Commerce and e-Payment providers - When I came back to Japan in 1999 I sometimes used to ask my students if they would buy anything on the Internet and at that time most thought it was too risky. I'd encourage them to try by using well known sites such as Amazon.co.jp and also pointed out that using a credit card on a reputable site was safer than using it at a restaurant. I can't remember the last time I had that discussion or when the "tipping point" occurred in Japan. To answer your other question, I use Paypal for several reasons: 1. Brand familiarity 2. Easy to use 3. Free to withdraw 50,000yen+ to my Japanese bank account - a huge benefit (but maybe other systems also offer that...?) 4. Easy to cancel subscriptions On the down side, their transaction fees are quite costly, they are difficult to contact and when disputes arise you can sometimes lose even when you can prove via your tracking service that the disputed item was "delivered" to the customer's address!
Re: Domain name sugestion - Hi Anelly, Support-Box.com sounds very good to me. Easy and catchy.
Re: Can you outsource your product launch? - Yes that what I am talking about. Creating a buzz for your online product launch basically. Is this part of what you do?


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

••••••>SEO Tip Of The Day: HTML Validation

The new marketing question. Will they follow?

The Value of Small Businesses

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.