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Loyalty

Written by: Randy Ek

Article Overview: Are you doing what it takes to build loyalty into your life?

Loyalty

Loyalty

Loyalty is earned. When someone saves our life, we owe them forever. Of course this is the ultimate in loyalty and cannot always be achieved. Loyalty is not just the idea that someone, "has your back," but that the people you work with and your clients want to do business with you although you may have had a bad day. How can we achieve such loyalty? My suggestion is to constantly be on the look out for drowning souls to save. By navigating ourselves into positions of opportunity in which we can help people achieve victory over their ddifficulties, we can achieve loyalty of tremendous proportions. I am not saying we should bulldoze into other people’s lives uninvited. I am saying we should drop our defenses and allow people to see we care through our attitudes and our actions; not just say we care but TRULY CARE!

Caring is lacking in todays business because it is not a feeling to be conveyed through words but it is an action. It is helping people to overcome their individual adversity. It is not doing for people; it is helping them to achieve their goals. In my life-coaching career I have had the opportunity to show people how to overcome adversity in many areas of their life. This is a very fulfilling career even though there are times when people don’t want to be saved or cannot see that they are drowning. I don’t accept credit for people’s successes or responsibility for their failures. I just live to the highest standard I am capable, establishing my life as an example and staying willing to help when the circumstances arise. People are ultimately responsible for their own lives no matter what misfortune they have succumbed to.

If you look back at your life, you will see that the people that you reflect on with the most fondness have in some way helped you to clear a hurdle you saw as impossible. The people in my life that encouraged me and supported me are the ones I feel the most loyalty toward. Are you building that sort of loyalty? Are you building walls between yourself and those that rely upon you or you rely upon? We must all care about each other as if we were one because in both quantum physics and my field of metaphysics, we know that we are all molecules of the same universe. We are all part of the whole and true victory can only be made when the whole team crosses the finish line together.

When I am willing to help people without selfish or greedy motive I open myself up to the Universe and then I am open to intuition and inspiration. My success is not my success but OUR success! I don't want to succeed for me but for US! It is not me it is WE! Loyalty is a spiritual awareness that we cannot make it through life without the help of everyone willing to help. Like always remember...

Your life is PERFECT!
PAY ATTENTION!!!

Love,
Randy

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Article Tags: attitudes, bad day, circumstances, fondness, how to overcome adversity, hurdle, life coaching, loyalty, misfortune, proportions, successes, suggestion, victory



Related Forum Posts
Re: From Sales to Marketing - Loyalty, Glad to know a little about you. Yes, this forum holds quite a bit of useful information. We hope you will join into the conversations and get to know us. Welcome!
eBlogging 101: Getting Your Internet Business To Stand Out F - Since the inception of eCommerce websites there have been a growing number of brick and mortar businesses expanding their sales online. With this growing trend it means more competition and less market share. I have mentioned that eBlogs are becoming more popular as well (an integration of an eCommerce shop with a blog) and I spoke more about it in the post I wrote: e-Commerce With Integrated Blog (e-Blogging). The question Internet businesses face is: how do you stand out from the crowd? Design and User Friendliness This is almost too obvious but I still see poorly designed websites lacking user friendliness and easy to use navigations. A well designed website is easy to use, looks professional and instils confidence in potential customers. This reassures them that they can safely buy on your website knowing their products or services will be delivered on time. Furthermore a professional website conveys high quality and strong branding, just how you would attend a business meeting in a proper suit and not a pair of Billabong shorts. Ease of use of your website is equally important. If a potential customer can not navigate through your website easily and find the information they are looking for, they will go to the next website on the list. It is very easy to lose a sale because of poorly designed navigations. One way to test the ease of use of your website is to watch friends and family while they complete a few simple task of purchasing and finding specific information. A few things to observe are: * Do they have to keep backtracking through the website? * Can they find what they are looking for quickly? * Can they easily click on images to enlarge the product? * Does the search function work and return the appropriate results? * Are the images of high quality without sacrificing time to load the website? * Is it easy to add items to the shopping cart? * Is the checkout easy to use? Additionally, ask them for their feedback and thank them for their time. Be sure to take these findings and implement them to your website. Once you get this right, you will have a higher conversion rate. Show Your Testimonials Testimonials is a powerful tool for any Internet business. In the past I’ve utilised this tool to promote and market my products for Dragonboating and it increased my sales by two fold simply by having them displayed. Prospective customers will also feel confident to purchase from you because they see positive feedback from others. With the right mix of testimonials including website’s easy of use, quality of product, speed of delivery and fast resolution of issues, it will cover all aspects of the buying process for a prospective customer. So next time when a customer receives their product, follow up with them 7 days later and ask them to write a testimonial for your website. Help Customers Find Your Delivery And Returns Information It’s important to show a link to your delivery and returns page which should be displayed prominently on your website. Most customers want to know whether or not you can deliver to their location, how much it will cost them and how you will handle returns if there is a problem. I have had customers tell me how frustrating it is to find the cost of delivery at the end of the check out page, which is why I have it clear displayed on the website. It shows you are transparent and operate with integrity. This builds stronger trust with your customers as well. They will thank you later in repeat and referral business. Extra eBlogging Tips With these basic principals in place, your eBlog should start appealing to more customers. We want to give them that extra incentive for them to buy from you because you will be competing with other popular websites in the marketplace. eblogging101_2Offer Customers To Join Your Loyalty Program: A great way to attract more customers and to keep them coming back for more is to encourage them to be part of your loyalty program. In the past I have set up e-Commerce websites with an option to reward them with 1 point for every dollar they spend. The more points they accumulate, the more chances of earning a nice reward. Your customer will be able to exchange their points for a new gadget - an iPod for example or a product in your range. Reward Purchases: You can reward customers who come back and order from you by giving them a discount on their next order. The more purchases they make, the more discounts they receive. It encourages them to purchase from you every time. Bulk Discounts: If you sell products that people buy in large quantities consider offering a bulk discount rate. It’s a great way to encourage larger orders and higher turnover of product for your Internet business. We love to think that we have saved money, even though we have spent twice as much to get that discount. Aldi, the supermarket chain is a classic example of buy in bulk and save, which encourages shoppers to spend more. The UPOD principle (Under Promise, Over Deliver): This is a principle I practise all the time in my businesses. Let’s say you offer normal delivery to deliver a product, which takes between 3 - 5 days to receive. What if you sent the product overnight via courier and it arrived the next day. Would your customer be ecstatic to receive their product earlier than expected? Of course they would! They would refer it to their friends and family because of fast delivery and good customer service. This is the under promise and over deliver (UPOD) principle that you can apply in your Internet business. There are a lot of similarities between a brick and mortar business compared to an online business. Businesses that offer good products and excellent customer service are able to capture market share much faster with smarter techniques. They will be the businesses that succeed and do well online. Gone are the days where you just put an eBlog website and hope for the best. You need to implement strategies and be smart to attract good quality customers for your Internet business, then you will reap the rewards. Tyrone Shum eBlogging 101


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