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Guest post by: Randy Ek Become an Author

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Manage or Coach?

In today’s employment arena we are faced with tremendous responsibilities and with the passing of the new millennium we are faced with a dilemma. Our expansive communication networks and the explosion of new light-speed technologies have changed the work environment forever. Most companies although keeping pace with technology, have not made sufficient changes to compensate the speed and diversity of its people power. To sustain productivity in the 21st Century we must improve our people skills in direct proportion to our technology. Productivity equates to profitability so let’s look at ways to improve our productivity by looking employee development skills.

Productivity starts with people loving their jobs and the latest figures from the United States Labor Department says that 82% of American workers hate their job. Hiring skills are essential to great employees. By benchmarking job skills and utilizing state of the art personnel assessments to achieve these benchmarks can increase the chance of matching the right person to the right job by as much 80%. When a company puts the right people in the right job they can achieve ultimate productivity. It is easy to see why American productivity continues to decline as we continue to use 20th century skills to sculpture a 21st century vision.
Now that we have hired the best people available how are we going to get the most out of our investment? First of all let’s look at how we managed last century. Webster’s New World Dictionary describes management as the act, art, or manner of managing, handling, controlling, directing, etc. Have you noticed lately that this is definitely not working in today’s business? I for one am not sure if control has really every had a positive place in stimulating personal possibility.

Today’s employees are more highly educated, have much more life savvy and are extremely sensitive to being controlled or guided. They are much more motivated by stimulation of their personal value. Great people like to creatively contribute and synergize in a team environment where ideas are encouraged and action is supported. This empathic nurturing lends itself perfectly with coaching.

Webster defines coaching as; train, instruct, tutor or a person who is in overall charge of a team. This type of management is much more conducive to tranquil leadership. Relaxed leadership moves smoother and faster. It can change direction at a moments notice relying on their positively encouraged team to be courageous, free and confident. There are many people in management today who believe it is their job to control and boss others similar to the way they were managed. This type of management is guaranteed to keep a company in constant disarray.
Coaching, when harmonized with a company mission, employee handbooks and corporate culture, stimulates tremendous possibilities and arouses independent thought, which will rocket companies into the 21st century and productive profitability.

Coaching is much more effective than old management strategy in establishing accountability and teamwork without the waste of time and capital associated with antiquated management skills. 20th century management merely produces an illusion of control and actually creates life draining stress and future need of continued control.

Coaching allows all to feel wanted, needed, appreciated and admired which brings out the best in people. Imagine your company doing a better job with less people, all of them happy in their jobs, creating more, costing less and annually rocketing companies beyond their wildest dreams. Remember…

Your life is PERFECT!
PAY ATTENTION!!!

Love,
Randy Ek

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