“To do good marketing, you want to attract the people you want…and repel the people you don’t want!”—Unknown
If there’s one thing I’ve learned traveling along this life’s highways and byways, is that in all things it is best to completely be yourself. Take a stand for yourself, choose your likes and dislikes, and stand proudly in them. When you are clearly you, other people will see it and know you for who you are. This simplifies life immeasurably. Your people will be drawn to you more quickly, and the other people will pass you by.
I was thinking about this as I drove to the Jonathan Club downtown Los Angeles, to speak to the Los Angeles Chapter of NAWBO (National Association of Women Business Owners). I was dressed in my usual “Give-a-speech-costume”—blouse, blazer, pants and gold tennis shoes. Mind you, I wear gold tennis shoes all the time. I have casual gold tennies that have a quilted pattern and gold beads for everyday wear, but for speeches, I wear my dressy gold tennis shoes that have rhinestones all over them. I had thought briefly of wearing “real shoes” to this event, since this was a rather corporate environment, but then I decided just to stick with my usual style.
Wouldn’t you know, my momentary hesitation manifested itself in a challenge issued to me by one of the Jonathan Club employees in the lobby. “Excuse me, miss,” he said frowning disapprovingly at my feet, “but we don’t allow tennis shoes in our club.”
Oops! Caught already. I grinned up at him and said, “I’m terribly sorry, but I am the speaker this evening and this is my costume!”
He wasn’t buying it. “Don’t you have any other shoes?” he inquired.
“No,” I shrugged, “not with me.” Oh, dear, I thought, am I going to be thrown out? Barred from the club? My eyes widened and I said, “You know, I’m sure your dress code means tennis shoes as in gym shoes. These are clearly not gym shoes—they are gold mesh, dressy shoes with diamonds on them!”
He paused for a long moment as he thought this over. It must have made sense to him, because he said, “Okay…but hurry!” He wanted me out of his jurisdiction as soon as possible, and I was happy to oblige him as I scurried upstairs to the meeting room.
The meeting was fabulous with lots of great people—no one else in tennis shoes, I noted. (They must have been tipped off to the dress code.) The reactions to my gold shoes are always very interesting. Lots of people smile and comment how they just love my shoes, how comfortable they look, etc. I know these are “my people.” And of course, some people don’t like them—one woman told me after the talk that I should look more professional if I was going to talk about a serious subject like money. I just smiled, because I think that’s one of the problems I’m trying to solve—that people are too serious about money.
So don’t judge me until you walk a mile in my gold tennis shoes.
Today’s Affirmation: “I am a powerful, fun-filled person, swinging passionately through the chandeliers of life!”
From The Wealthy Spirit: Daily Affirmations for Financial Stress Reduction (Sourcebooks, 2002)
©Copyright Chellie Campbell. ALL RIGHTS RESERVED.
Golden Tennis Shoes - To learn more about this author, visit Chellie Campbell's Website.
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Chellie Campbell
(Visit Chellie's Website)
Chellie Campbell is the creator of the
popular Financial Stress Reduction®
Workshops, and the author of The Wealthy
Spirit and Zero to Zillionaire, both
published by Sourcebooks, Inc. She is one
of Marci Shimoff's “Happy 100” in her
current NYT bestseller Happy for No Reason
and contributed stories to Jack Canfield’s
recent books You’ve Got to Read This Book!
and Life Lessons from Chicken Soup for the
Soul. She is prominently quoted as a
financial expert in The Los Angeles Times,
Pink, Good Housekeeping, Lifetime,
Essence, Woman’s World and more than 35
popular books. For more information, visit
her web site www.Chellie.com or email her at Chellie@
Chellie.com
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