Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

You Are Unique - Market It

You Are Unique - Market It

“It is never to late to be what you might have been.”—George Eliot

I was introduced to networking by my insurance agent, the late Sharlee Bishin. She came by my office one day, when I had only had my bookkeeping business for about a year. We chatted for a bit, and she asked me, “Where are you networking?” I looked at her blankly. “What’s networking?” I asked. Horrified, she said, “Come with me, dear,” and we were off to a dinner meeting of Women’s Referral Service, a wonderfully friendly group of supportive businesswomen (and men) founded by Nancy Sardella.

It didn’t take me long to figure out that I was doing something wrong. Every person I met asked me what kind of work I did, and I would answer, “I’m a bookkeeper.” The reactions were swift and instantaneous. People frowned, drew back, changed the subject, or left in a hurry. As an actress, I had developed the ability to know when I had my audience’s attention and it was clear I lost it the minute I mentioned the word “bookkeeping.” No one wanted to have a conversation about that.

Something had to be done. I had heard about Gene Call, who taught the Word of Mouth Marketing class, so I signed up for it. “You have to be interesting in thirty seconds or people will turn off, peg you in a category from which you will never escape,” he said. “Most people introduce themselves by saying, ‘I’m an accountant’ or ‘I’m an attorney.’ Boring!” He suggested that you start by describing the benefit you provide to others: “I help people measure their financial success” (accountant) or “I help people protect their property” (insurance agent).

I started saying “I do financial stress reduction.” The difference in the reactions was truly amazing. People laughed, leaned forward, asked me, “How do you do that? Do you give away money?” One woman threw her arms around me in a giant hug! I could tell by a person’s reaction to that one statement if they were interested in my services. So when I started teaching my course, it seemed natural to call it the Financial Stress Reduction Workshop.

Reframe your self-introduction today. You’re not “a housewife”—you create beautiful family environments. You’re not a “mother”—you’re a loving support provider. You’re not a “teacher”—you’re a Guru. You’re not a “psychologist”—you help people find personal enlightenment. You’re not a “secretary”—you’re a business facilitator. You’re not a business- person—you’re a money-making machine!

Today’s Affirmation: “I am the most unique and beautiful me I know!”

© Copyright Chellie Campbell. ALL RIGHTS RESERVED.

www.chellie.com





You Are Unique Market It - To learn more about this author, visit Chellie Campbell's Website.

Like this article? Share it with your friends

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback
Kim Castle
With nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website


To learn more about the Evan Elite Author Program please contact us.

About The Author


Chellie Campbell
(Visit Chellie's Website) Chellie Campbell is the creator of the popular Financial Stress Reduction® Workshops, and the author of The Wealthy Spirit and Zero to Zillionaire, both published by Sourcebooks, Inc. She is one of Marci Shimoff's “Happy 100” in her current NYT bestseller Happy for No Reason and contributed stories to Jack Canfield’s recent books You’ve Got to Read This Book! and Life Lessons from Chicken Soup for the Soul. She is prominently quoted as a financial expert in The Los Angeles Times, Pink, Good Housekeeping, Lifetime, Essence, Woman’s World and more than 35 popular books. For more information, visit her web site www.Chellie.com or email her at Chellie@Chellie.com.   Follow Chellie on Twitter http://twitter.com/ChellieCampbell< br />

Chellie Campbell is a Platinum author on EvanCarmichael.com
About The Author

View Author Blog
View Author Blog

View Author Video
View Author Video

Free Downloads


Chellie Campbell's

Complete
List Of
Business-Coach
Articles

Name
Email
If you enjoyed this article, get Chellie Campbell's Complete List of Business-Coach Articles For FREE!

More Chellie Campbell
Your Self Worth Makes Your Net Worth
Be Sure Youre Charging Enough Money
Send Out Ships
Are Your Prices High Enough
The Loneliness of the Homebased Business Person
Lifes Problem Solvers Duct Tape and WD40
Party Networking or Are You George
Investing in the Invisible
Dont Just Show Me the Money Bless It
To Get Your Goals You Have to Ask the Right Questions
Free Downloads


 
 
 


Evan Elite Authors
David Acheson  
Stephanie Robey  
Leanne Hoagland-Smith  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video

Business Opportunities
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"

How to Start An Online Business

Click Here To Learn More
Business Opportunities



Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
How to Get a Life Icon How to Get a Life
Consultative Selling ebook Icon Consultative Selling ebook
How To Double Your Business Icon How To Double Your Business
NichePreneur Mindset Icon NichePreneur Mindset
Getting Past Your Past Icon Getting Past Your Past
Free Downloads - Complete List

Entrepreneur Tools and Guides
Top 50 SEO Posts of the Year
Top 50 SEO Posts - 2007
Top SEO Posts of the Year
 
Top 50 Niche Blogs 2009
Top 50 Niche Blogs 2009
Top 50 Niche Blogs 2009
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
Kalabi Elom Assamagan Agoe, Togo,
SEO For Africa

If I Were A Startup...
Kerry Shapansky, $2.0 to $51 Mil in 5 years
Kerry Shapansky
$2.0 to $51 Mil in 5 years
Brian Scudamore, $200k to $8 Mil in 5 years
Brian Scudamore
$200k to $8 Mil in 5 years
If I Were A Startup... - Complete List

Famous Entrepreneurs
Steve Case, America Online
Steve Case
America Online
Ted Turner, TBS
Famous Entrepreneurs - Complete List

Entrepreneur Advice
Guy Kawasaki, The Art of the Start
Guy Kawasaki
The Art of the Start
Seth Godin, Ideavirus Author
Seth Godin
Ideavirus Author
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     How to get an employee to resign
By Michael Smyth
     How to stop your business partner ripping you off
By Michael Smyth
     Where the Bible teaches us how to improve our cashflow
By Michael Smyth

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

More Evan Carmichael
More Information