You Are Unique - Market It
You Are Unique - Market It
I was introduced to networking by my insurance agent, the late Sharlee Bishin. She came by my office one day, when I had only had my bookkeeping business for about a year. We chatted for a bit, and she asked me, “Where are you networking?” I looked at her blankly. “What’s networking?” I asked. Horrified, she said, “Come with me, dear,” and we were off to a dinner meeting of Women’s Referral Service, a wonderfully friendly group of supportive businesswomen (and men) founded by Nancy Sardella.
It didn’t take me long to figure out that I was doing something wrong. Every person I met asked me what kind of work I did, and I would answer, “I’m a bookkeeper.” The reactions were swift and instantaneous. People frowned, drew back, changed the subject, or left in a hurry. As an actress, I had developed the ability to know when I had my audience’s attention and it was clear I lost it the minute I mentioned the word “bookkeeping.” No one wanted to have a conversation about that.
Something had to be done. I had heard about Gene Call, who taught the Word of Mouth Marketing class, so I signed up for it. “You have to be interesting in thirty seconds or people will turn off, peg you in a category from which you will never escape,” he said. “Most people introduce themselves by saying, ‘I’m an accountant’ or ‘I’m an attorney.’ Boring!” He suggested that you start by describing the benefit you provide to others: “I help people measure their financial success” (accountant) or “I help people protect their property” (insurance agent).
I started saying “I do financial stress reduction.” The difference in the reactions was truly amazing. People laughed, leaned forward, asked me, “How do you do that? Do you give away money?” One woman threw her arms around me in a giant hug! I could tell by a person’s reaction to that one statement if they were interested in my services. So when I started teaching my course, it seemed natural to call it the Financial Stress Reduction Workshop.
Reframe your self-introduction today. You’re not “a housewife”—you create beautiful family environments. You’re not a “mother”—you’re a loving support provider. You’re not a “teacher”—you’re a Guru. You’re not a “psychologist”—you help people find personal enlightenment. You’re not a “secretary”—you’re a business facilitator. You’re not a business- person—you’re a money-making machine!
Today’s Affirmation: “I am the most unique and beautiful me I know!”
© Copyright Chellie Campbell. ALL RIGHTS RESERVED.
www.chellie.com
You Are Unique Market It - To learn more about this author, visit Chellie Campbell's Website.
Like this article? Share it with your friends
“It is never to late to be what you might have been.”—George Eliot
I was introduced to networking by my insurance agent, the late Sharlee Bishin. She came by my office one day, when I had only had my bookkeeping business for about a year. We chatted for a bit, and she asked me, “Where are you networking?” I looked at her blankly. “What’s networking?” I asked. Horrified, she said, “Come with me, dear,” and we were off to a dinner meeting of Women’s Referral Service, a wonderfully friendly group of supportive businesswomen (and men) founded by Nancy Sardella.
It didn’t take me long to figure out that I was doing something wrong. Every person I met asked me what kind of work I did, and I would answer, “I’m a bookkeeper.” The reactions were swift and instantaneous. People frowned, drew back, changed the subject, or left in a hurry. As an actress, I had developed the ability to know when I had my audience’s attention and it was clear I lost it the minute I mentioned the word “bookkeeping.” No one wanted to have a conversation about that.
Something had to be done. I had heard about Gene Call, who taught the Word of Mouth Marketing class, so I signed up for it. “You have to be interesting in thirty seconds or people will turn off, peg you in a category from which you will never escape,” he said. “Most people introduce themselves by saying, ‘I’m an accountant’ or ‘I’m an attorney.’ Boring!” He suggested that you start by describing the benefit you provide to others: “I help people measure their financial success” (accountant) or “I help people protect their property” (insurance agent).
I started saying “I do financial stress reduction.” The difference in the reactions was truly amazing. People laughed, leaned forward, asked me, “How do you do that? Do you give away money?” One woman threw her arms around me in a giant hug! I could tell by a person’s reaction to that one statement if they were interested in my services. So when I started teaching my course, it seemed natural to call it the Financial Stress Reduction Workshop.
Reframe your self-introduction today. You’re not “a housewife”—you create beautiful family environments. You’re not a “mother”—you’re a loving support provider. You’re not a “teacher”—you’re a Guru. You’re not a “psychologist”—you help people find personal enlightenment. You’re not a “secretary”—you’re a business facilitator. You’re not a business- person—you’re a money-making machine!
Today’s Affirmation: “I am the most unique and beautiful me I know!”
© Copyright Chellie Campbell. ALL RIGHTS RESERVED.
www.chellie.com
You Are Unique Market It - To learn more about this author, visit Chellie Campbell's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Chellie's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 How to Get a Life Consultative Selling ebook How To Double Your Business NichePreneur Mindset Getting Past Your Past |
|
 | ||
 |
Top 50 SEO Posts - 2007
Top SEO Posts of the Year | |
 |
Top 50 Niche Blogs 2009
Top 50 Niche Blogs 2009 | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
