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You Are Unique - Market It

Written by: Chellie Campbell

Article Overview: Excerpt from “The Wealthy Spirit: Daily Affirmations for Financial Stress Reduction” By Chellie Campbell

You Are Unique - Market It

“It is never to late to be what you might have been.”—George Eliot

I was introduced to networking by my insurance agent, the late Sharlee Bishin. She came by my office one day, when I had only had my bookkeeping business for about a year. We chatted for a bit, and she asked me, “Where are you networking?” I looked at her blankly. “What’s networking?” I asked. Horrified, she said, “Come with me, dear,” and we were off to a dinner meeting of Women’s Referral Service, a wonderfully friendly group of supportive businesswomen (and men) founded by Nancy Sardella.

It didn’t take me long to figure out that I was doing something wrong. Every person I met asked me what kind of work I did, and I would answer, “I’m a bookkeeper.” The reactions were swift and instantaneous. People frowned, drew back, changed the subject, or left in a hurry. As an actress, I had developed the ability to know when I had my audience’s attention and it was clear I lost it the minute I mentioned the word “bookkeeping.” No one wanted to have a conversation about that.

Something had to be done. I had heard about Gene Call, who taught the Word of Mouth Marketing class, so I signed up for it. “You have to be interesting in thirty seconds or people will turn off, peg you in a category from which you will never escape,” he said. “Most people introduce themselves by saying, ‘I’m an accountant’ or ‘I’m an attorney.’ Boring!” He suggested that you start by describing the benefit you provide to others: “I help people measure their financial success” (accountant) or “I help people protect their property” (insurance agent).

I started saying “I do financial stress reduction.” The difference in the reactions was truly amazing. People laughed, leaned forward, asked me, “How do you do that? Do you give away money?” One woman threw her arms around me in a giant hug! I could tell by a person’s reaction to that one statement if they were interested in my services. So when I started teaching my course, it seemed natural to call it the Financial Stress Reduction Workshop.

Reframe your self-introduction today. You’re not “a housewife”—you create beautiful family environments. You’re not a “mother”—you’re a loving support provider. You’re not a “teacher”—you’re a Guru. You’re not a “psychologist”—you help people find personal enlightenment. You’re not a “secretary”—you’re a business facilitator. You’re not a business- person—you’re a money-making machine!

Today’s Affirmation: “I am the most unique and beautiful me I know!”

© Copyright Chellie Campbell. ALL RIGHTS RESERVED.

www.chellie.com

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Article Tags: accountant, actress, audience, bookkeeper, bookkeeping business, businesswomen, financial stress reduction, financial success, george eliot, giant hug, hurry, insurance agent, nancy, networking, property insurance, referral service, sharlee, thirty seconds, word of mouth, word of mouth marketing



Related Forum Posts
Re: This is Marketing Warfare! - Hey GT, I guess this was from a while back, and it'll test your memory a bit but could you possibly elaborate on Unique Selling Proposition? Can you give us some examples of good USPs?
Re: How should i promote a new website? - ignore this message IF it's already been stated. I haven't had a chance to read all the replies and i have to jet from the office... I suggest marketing where ever your Target Market congregates. If it's a forum of concerned parents - go there. Strike up a deal with the forum owner (JV) and have him promote it to the list of members (Integration Marketing). If you want to go with Forums then i would partner with a parent who is a frequent poster/moderator on a particular Target Market Forum and have him/her add your link to their signature. That was just a thought but it's not as intense once you get buy in from the Forum owner or high ranked poster/moderator. Hope that sparks some new ideas.
Re: Ideas For Business - Hello Lucy, you may consider this list for Ideas for Business: (Top 23 list) Rank Company 1 Google 2 Genentech 3 Wegmans Food Markets 4 Container Store 5 Whole Foods Market 6 Network Appliance 7 S.C. Johnson & Son 8 Boston Consulting Grp. 9 Methodist Hospital Sys. 10 W.L. Gore & Associates 11 Cisco Systems 12 David Weekley Homes 13 Nugget Market 14 Qualcomm 15 American Century Invest. 16 Starbucks Coffee 17 Quicken Loans 18 Station Casinos 19 Alston & Bird 20 QuikTrip 21 Griffin Hospital 22 Valero Energy 23 Vision Service Plan
Re: Do Women Play the Stock Market? - I also play Stock Market.....
.. - We are the UK Market Leaders.....the first to venture into this on a huge scale. What makes this a success is the simplicity of the product and the price, very affordable to the mass market.


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