Casey Dawes Articles

Five Ways to Sell so Price Doesn't Matter - Click To Read Article
In the current business climate, price has become the ultimate differentiator. It sometimes feels like it’s the only thing that matters to our potential clients and customers. The global economy has impacted both product prices and services. Want a cheap knee replacement? Go to Asia. Ditto if you want your website updated or your book printed. So, how do we sell our products and services if we can't provide the lowest price? This article tells you 5 ways to sell so that price doesn't matter.

The Employee Review Process for Women Entrepreneurs - Click To Read Article
Your business has grown and you have just hired your first employee. She (or he) can do most of what you need to have done. You have promised her a review in 90 days, and possibly a pay increase. The thought makes you nervous. What if she doesn’t do well? Do you have to fire her and begin the process all over again? What if she argues with you? How will you handle that? What if your definition of “clean and neat” is different from her definition of “clean and neat”? This article will give you the three steps you need to follow to insure your employee contributes to your business vision.

Are Business Plans Obsolete? - Click To Read Article
Women entreprenuers are often reluctant to write a business plan. This article looks at whether or not it's important to have a business plan in a light-hearted way.

Five Steps to a Business Plan - Click To Read Article
Many women business owners struggle through their first years of business without a business plan. There’s so much to do, they think. It’s hard enough just earning a profit. Who has time to write a business plan? You may be one of these people. You know you should write a business plan, but don’t know where to get started. You’ve tried some of the templates that are out there, but they just didn’t work for you. This may particularly be true if you don’t want to borrow money from a bank. TThis article shows you why you need a business plan and some simple steps to get past the resistance and write one!

What Can Small Business Coaching Do for You? - Click To Read Article
Do you ever get the funny feeling that you are talking only to yourself? When you try to think about strategy for your company, do you stare at a blank wall? Are the voices in your head louder than the radio? If this is true for you, then you might have small business owner syndrome. This is most easily remedied by talking to someone else. Your best bet? A business coach. This article will help you understand what a business coach can do for you.

Business Basics from Pablo Picasso - Click To Read Article
What do Pablo Picasso and business basics have in common? Read this article to discover how focusing on the right business tactics can help you, the woman business owner, succeed.

Ready, Fire, Aim May Not Work in the “New Economy” - Click To Read Article
Has the economy affected you? It might be how you are developing products and services and getting them to market. The old ways aren't working in the "new economy." This article gives you a way to be a successful entrepreneur right now.

Failure to Communicate - Click To Read Article
How many business problems could be solved by simply communicating more effectively? This article explores the possibilities.

5 Steps to Organizing Your Business - Click To Read Article
Women entrepreneurs and solo-preneurs have a tough time focusing on business opportunities when their time and energy is taken up by too much to do! Here are five ways to get more time and energy so you can focus on business profitability.


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