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The Secret Ingredient: YOU
| Guest post by: Marian Banker |
Article Overview: Want to create a strong brand, add to the sustainability of your business, increase your confidence and really enjoy being an entrepreneur? Just add the secret ingredient. Billion dollar businesses have been built on the secret ingredient. In your business the secret ingredient is "YOU" and your personal assets. It's up to you to know who you are: your strengths, your motivators, your values, and to apply those liberally to how you conduct and present your business. A good part of what attracts customers and clients is you.
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Free Download - Two Steps to a Winning Strategy By Marian Banker |
The Secret Ingredient: YOU
Want to create a strong brand, add to the sustainability of your business, increase your confidence and really enjoy being an entrepreneur? Just add the secret ingredient. Billion dollar businesses have been built on the secret ingredient.
In your business the secret ingredient is "YOU" and your personal assets. It's up to you to know who you are: your strengths, your motivators, your values, and to apply those liberally to how you conduct and present your business. A good part of what attracts customers and clients is you.
Early in life you may have been discouraged from using your personal assets by well-meaning family, friends, teachers and others. It is, however, these qualities that have the strongest potential to attract what will make you successful and happy in your business and your life.
Marcus Buckingham, noted author and speaker on the subject has shown that "people will be dramatically more effective, successful and fulfilled when they play to their strongest skills rather than attempting to improve their weaknesses".
Think back to when you were a child. I'll bet there are things you can remember having fun doing or that were important to you then that somehow got lost in the growing up process. Chances are they're still there, but have been forced underground because you wanted to "fit in" and be accepted as one of the group - or there was no obvious way to use them at the time.
The wonderful thing is you have choices all the time. With every choice comes the resulting impact on your universe. Each option will bring a different set of results. If you are conscious of who you are - your strengths, passions, talents, etc., you can make choices that will allow you to benefit from these assets.
I believe we use only a small part of our brain power to a large extent because we are out of alignment with our innate nature and strengths. It's an exercise in basic physics. We're designed to receive our awareness energy from many sources. If our basic receptors are out of alignment, some of that energy will be deflected as it enters our multiple consciousness levels, thereby substantially reducing the energy we can use.
By realigning ourselves with our core strengths we receive the full force of that energy. This means we gain maximum awareness from our environment. We become stronger, more intuitive and express ourselves with more passion and confidence.
So how do we realign ourselves to benefit most from who we are?
It's an exploratory process that can be accelerated through the use of an outside person; a friend, a family member or a coach - someone who can help sort out the truth from the fiction we've created about ourselves.
When I work with a new client, the first assignment focuses on identifying personal assets. This brings to the surface many personal facets that had previously been forgotten. A focused review of their lives gives major clues about their strengths, values, skills, passions and talents.
A rediscovered musical talent, a love of animals, the ability to create solitude and peace in a hectic environment are all part of the individual truths that have been used to redefine and redirect several of my clients' lives and businesses.
Once you acknowledge and claim who you really are, you have the foundation upon which to build your relationships, your business and your personal satisfaction. You will more easily be able to attract what you need to realize the dreams you may have long ago forgotten.
When your own image is clearly implanted in your mind it becomes your personal brand and your secret ingredient for business success.
What's your secret ingredient?
If you'd like to work on defining and refining your own secret ingredient, go to the Contact page and send me a note. We'll schedule a time to talk.
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Article Tags: confidence, motivators, personal assets, secret ingredient, sustainability
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About the Author: Marian Banker RSS for Marian's articles - Visit Marian's website Marian is co-producer and host of the annual Small Business Summit 2006-2009, an all-day conference that brings together small business owners and technology providers. She is creator of the "Business Success System", a step-by-step process with tools, text and a virtual classroom atmosphere. Since 1995, has coached Entrepreneurs, Professionals and Executives in transition to become business leaders. Emphasis is on what it takes to lead a business to success. Holds a Masters in Business Administration and has over 25 years experience as senior executive, consultant, entrepreneur, educator, mentor and coach. Founded Prime Strategies in 1996 to provide the small business community with coaching, consulting and training in business leadership, translated into plain English for the typical small business owner. Click here to visit Marian's website   Partner Questionnaire Warning Signs Checklist |
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Victoria's Secret - Too Sexy?
- This will be upsetting for some men. I just heard a report about Victoria's Secret and it was interesting. Their sales were down drastically in the 4th quarter of 2007 and the report was about how they are thinking the company has gotten too far away from the heritage that made it the blockbuster company it is. They are thinking the ads etc have become too sexy and the plan (at the moment) is to make the ads more sophisticated. That would be like the Super Bowl commercial which was very tasteful, but very different from any Victoria's Secret I've seen lately.
Who do you all think the current sexy ads are targeting? I think its the men that they hope will buy these items for their female significant others. I hate to give Omarosa any kudos - but most women aren't "sold" on an item by an ad of a near naked sexy woman.
Shri
Re: Success
- I study success intently, and would like to share:
Here's two excellent and nearly identical success-formulas from a couple of the world's masters.
FIRST FORMULA:
1. Passionate Desire
2. Clear, Definite Purpose
3. Committed Decision
4. Take Action In Faith
(Bonus Secret Sauce: 5. Repeat Consistently)
I made a video about this, but am not allowed to link it yet. Google "Ryze Success Steps" for it.
Oh, and this is Napoleon Hill's (Master Of Success Laws)'s Formula.
SECOND FORMULA:
1. Passionate Desire
2. Understand It Is Already Done (Faith)
3. Relax & Allow It To Unfold (Go about your life calmly)
This one is courtesy of Abraham-Hicks (inspiration for the movie The Secret).
Hope that helps!
The Secret
- Hi Binary Guy - The Secret certainly has been getting a lot of attention and promotion by the likes of Oprah.
What have your experiences been with the program?
Social media
- which is more effective social media networking; Facebook or twitter?
follow me at My Secret Staff
cathy
secretstaff05
Re: Web Business Podcast is LIVE! :)
- Hi David - have you thought of making these into videos? Even if it doesn't have you live on screen?
Remembering the Success Secret Keywords would be a lot easier if we could see them.
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