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Beat the Bear and Outperform All Competition

Written by: T.C. Coleman

Article Overview: When economic conditions are bleak, resourceful finance professionals and independent insurance agents ("financepreneurs") have an advantage that folks who only work for others are sadly missing. Financepreneurs have the opportunity outshine the competition and gain a greater market share by simply increasing interactive marketing and professional branding strategies. The ramp up leads to greater exposure, more quality clients and increased profitability.

Beat the Bear and Outperform All Competition

When economic conditions are less than ideal, resourceful finance professionals and independent insurance agents ("financepreneurs") have an advantage that folks who only work for others are sadly missing. If you are a financepreneur, your advantage is the power to control your own professional future, regardless of the stock market’s performance or any economic condition or forecast.

As a financepreneur, you will always have a choice of two options when deciding how to manage your business in a bear market. You can chose to (A) participate in what some folks will call a “recession” or economic downturn – or (B) put in place professional branding and interactive marketing techniques that will put you ahead of the competition (because they are down-scaling their marketing efforts) and in a position to attract more clients for more profitability. The choice is yours!

For those of you who decide to go with Option B – which involves continuing to build your business regardless of economic forecasting, let’s explore three (3) keys for prosperity during any economic condition – including the current market.

UpwardAction® Step 1:
Create a crystal clear vision statement for your business. Building the business of your dreams requires that you are clear about the “dream.” This is a critically important step in building a business that can withstand any economic condition. I am a huge fan of the philosophy of “beginning with the end in mind.” If you are not yet familiar with this philosophy and a student of Michael Gerber, make sure that you read his best seller The E-Myth Revisted: Why Most Small Businesses Don’t Work and What to Do About It, now … not later. This practical and insightful book is required reading for my private coaching clients.

UpwardAction® Step 2:
Get really clear about WHY you are in business. Once you are clear about your WHY, the process of HOW to make your business vision a reality will begin to unfold. A strong business WHY is one that is deeply personal and closely aligned with your core values. A strong WHY will also keep you motivated and focused on making your business vision a reality. Your WHY is truly about what you want to experience in your life.

UpwardAction® Step 3:
Ramp up your interactive marketing strategies and techniques. Interactive Marketing leads to sales … and sales results in profits. A “slow” economy is no time to reduce your marketing efforts. Instead, use this time to really consider what marketing campaigns have been the most profitable and ramp up those efforts. And, explore ways to increase your marketing efforts to get even better results. If you are not currently using interactive marketing techniques, now is the time to schedule an introductory coaching session with Coach TC at UpwardAction.

By paying close attention to all of your marketing efforts, being creative in developing new marketing campaigns and making sure your marketing is interactive, you will find your business soaring while your competitors are scaling down, losing business and waiting for the economy to “pick-up”.

Related Articles
  In the Beat of a Heart
  Sales Scoreboard
  The spirit of the game
  Making Money in an Economic Downturn
  Change

Article Tags: bear market, best seller, business vision, clear vision, current market, e myth, economic condition, economic conditions, economic downturn, economic forecasting, finance professionals, independent insurance agents, insightful book, interactive marketing, marketing efforts, marketing techniques, recession, step 2, stock market, vision statement



Related Forum Posts
Re: Congratultations to GT! - Hi GT, Competition is great and i know I wouldn't be here without it, but it is not the main reason for posting and participating. But I admit, it is the trigger I need to get some work done. If there is none, i create one for myself and try to make it. First prize is ice cream.
Best banks for business loans? - Just as there are "chain banks" -- like Suntrust, where I bank here in VA, and which has at leat five banks here in the Tidewater area alone -- there are "stand alone banks." (Don't know if that's the proper technical term!) Banks that are small and have only one location or two at the most in any big city. "Local" banks rather than "national" banks, I guess. I would trust a national bank more than a local bank... I'd assume the smaller banks would be able to go bankrupt easier. (Although considering what has happened to Bear Stearns, who knows where the "little guy" can put there money and have it be safe!)
Re: Company services - [quote="bmueller47":2rl7ve6q]Hi there, Just for curiosity, can anyone share, what was there longest wait on the phone. As for me, it took me near enough an whole hour. Mind you, I had it on the speakerphone and it was not a timed call, ie it was free. I was doing something else during that time. Regards Beat[/quote:2rl7ve6q] Hi Beat, I was recently put on hold and had to wait 40 minutes before I got through to a live person to take my tennis court booking (and by then, most of the good time slots were already taken). For a $194/Winter Season Membership, I expect a little better service than that.
Re: Is Google Search getting better or worse? - Competition and that too stiff is something I have always loved and being a true web user I hate spammers the same way and so I am very happy with the recent changes that Google has made and so I must say that it is getting better. I am happy because now we could be able to get and read fresh and unique content instead of the repetitive ones. Now the value of actual SEO will be seen as results now will be completely depend on the hard work SEO and strategies an internet marketing company will apply to get on top of search giant's ranking. surfing the web daily as addiction I have seen most of the webmasters asking several questions related to real time search and how they should commence now to get better and faster results, found lots of useful information and learned new strategies too.
replying to forum posts with no answers - Thanks Beat - we solved the problem but I appreciate the reply!


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