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Online Business Success: Is Your Professional Brand Magnetic?

Written by: T.C. Coleman

Article Overview: Does your online business have a brand that is magnetic? If you answered anything other than yes, read this article to learn exactly how to create a magnetic brand for your online business.

Free Download - Online Business Success: Attracting Ideal Advisory Board Members By T.C. Coleman
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Online Business Success: Is Your Professional Brand Magnetic?

Magnetic branding is essential to the client attraction model for onlien business success. The key to developing a brand with magnetic appeal is to develop a clear and compelling brand message that appeals to the emotional intelligence of your target market.

Marketing your brand in multiple markets is only effective when two things occur.

  1. You communicate a high-level brand message that is authentic and compelling. Additionally, the message illustrates the transformation that occurs when clients and customers (ii) engage your business and (ii) take action. An effective high-level brand message is consistent and forms the basis of your positioning in each identified target market.
  2. You develop variations of your high-level brand message that contain language and imagery that are emotional triggers for each identified target audience.
Let's explore how a professional service company can use this strategy to attract both entrepreneurs and corporate clients:

  • High-Level Message: {INSERT YOUR COMPANY NAME} helps our clients how to systematically attract and convert clients using online technology.
  • Entrepreneur Message: {INSERT YOUR COMPANY NAME} teaches entrepreneurs how to maximize the time and energy spent chasing clients who are not ideal or ready to do business, using the power of online technology and social media. The primary benefit of working with us is having a PRECISE plan for building and expanding your business using the power of online technology.
  • Corporate Message: Stop wasting money on marketing campaigns that do note speak to the heart of your marketing platform. At {INSERT YOUR COMPANY NAME}, we show corporations how to utilize the power of social media and online technology to engage and speak to the heart of your target marketing. People buy from people, not institutions. We can help you develop and communicate your company's personality, character and culture in a way that is both authentic and compelling.
Customizing your brand messages for different audiences is not difficult to do once you have in place a solid high-level message to serve as an anchor for your various brand messages.

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Home > Business-Coach > T.C. Coleman > Online Business Success Is Your Professional Brand Magnetic
Article Tags: brand message, business success, corporate clients, corporate message, corporations, emotional intelligence, entrepreneur, expanding your business, level message, li li, magnetic appeal, marketing campaigns, precise plan, professional service company, stop wasting money, target audience, target market, target marketing, using online technology, variations

About the Author: T.C. Coleman
RSS for T.C.'s articles - Visit T.C.'s website

T.C. Coleman, Esq. (Coach T.C.), UpwardAction® CEO, is a lawyerpreneur and magnetic branding strategist who is known as "America's Online Business Coach". She advises businesses, lawyerpreneurs and financepreneurs about how to leverage online business systems and social media to attract clients and increase revenue. Sign up for her popular eNewsletter for weekly strategies, tips and resources designed to help you build a magnetic online business that attracts your ideal clients and business opportunities. Get all of the details at http://www.upwardactionforsuccess.com. Learn more about her work at http://www.upwardaction.com and http://www.lawyerslaunchpad.com.

Click here to visit T.C.'s website Dashed Line

More from T.C. Coleman
Building Trust for Explosive Business Success
Getting To Your Personal and Professional Best
Online Business Success Leveraging LinkedIn
Online Business Success Advisory Board Primer Part I
Online Business Success Does Your Business Have a Marketing and Sales Machine


Related Forum Posts
Magnetic Ads - Biz Idea Magnetic Ads - Biz Idea - Attn Young Entrepreneurs looking for a Business Idea. This came to me while sitting in Traffic for about 1 hour while looking and laughing at ridiculous bumper stickers. Note: this idea is rough but will help get the idea-momentum going. Idea: Sell advertising on the back of cars in the form of reusable magnetic signs (about the length of 2 or 3 bumper stickers) Most people shouldn't have reservations to participating if they get a cut of the monthly fee you charge the company advertising and it doesn't hurt their car. An example of a Magnetic Ad: Geico: I saved 15% on my Car Insurance. Call 1-800-U-SAVE-15 You don't have to pay the cost associated with creating the Magnetic Ad because you will advise the company that this belongs to them and you can get them in touch with someone who created reusable magnets. So your basically managing two sides: 1. Company's that want to advertise 2. People in your neighborhood (to start) who will put the ads on their car. Bigger cars can have more than one ad. Happy Money Making!
Re: Magnetic Ads - Biz Idea Re: Magnetic Ads - Biz Idea - [quote="jvprosperity":32z4qe9w]Attn Young Entrepreneurs looking for a Business Idea. This came to me while sitting in Traffic for about 1 hour while looking and laughing at ridiculous bumper stickers. Note: this idea is rough but will help get the idea-momentum going. Idea: Sell advertising on the back of cars in the form of reusable magnetic signs (about the length of 2 or 3 bumper stickers) Most people shouldn't have reservations to participating if they get a cut of the monthly fee you charge the company advertising and it doesn't hurt their car. An example of a Magnetic Ad: Geico: I saved 15% on my Car Insurance. Call 1-800-U-SAVE-15 You don't have to pay the cost associated with creating the Magnetic Ad because you will advise the company that this belongs to them and you can get them in touch with someone who created reusable magnets. So your basically managing two sides: 1. Company's that want to advertise 2. People in your neighborhood (to start) who will put the ads on their car. Bigger cars can have more than one ad. Happy Money Making![/quote:32z4qe9w] What a brilliant idea. Please more info about the sticker and money involve.
Re: HOw to market a B2B consulting company Re: HOw to market a B2B consulting company - [quote="zohahunt77":428owzbi]Hi, I was wondering if anyone can tell me the difference between B2B and B2C. I don’t know about b2b marketing but I have done marketing so know things about it. I will suggest you to take online services which will spread your business all over web network. Online marketing is the best way to market any business.[/quote:428owzbi] B2B = Business to Business - You are marketing to other businesses. B2C = Business to Consumer - You are marketing to consumers.
Re: what position to request? Re: what position to request? - Hi Michael, How about Online Business Development Manager? Good luck with your start-up. David
My entry My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.


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