Online Business Success: Is Your Professional Brand Magnetic?
Magnetic branding is essential to the client attraction model for onlien business success. The key to developing a brand with magnetic appeal is to develop a clear and compelling brand message that appeals to the emotional intelligence of your target market.
Marketing your brand in multiple markets is only effective when two things occur.
- You communicate a high-level brand message that is authentic and compelling. Additionally, the message illustrates the transformation that occurs when clients and customers (ii) engage your business and (ii) take action. An effective high-level brand message is consistent and forms the basis of your positioning in each identified target market.
- You develop variations of your high-level brand message that contain language and imagery that are emotional triggers for each identified target audience.
Let's explore how a professional service company can use this strategy to attract both entrepreneurs and corporate clients:
- High-Level Message: {INSERT YOUR COMPANY NAME} helps our clients how to systematically attract and convert clients using online technology.
- Entrepreneur Message: {INSERT YOUR COMPANY NAME} teaches entrepreneurs how to maximize the time and energy spent chasing clients who are not ideal or ready to do business, using the power of online technology and social media. The primary benefit of working with us is having a PRECISE plan for building and expanding your business using the power of online technology.
- Corporate Message: Stop wasting money on marketing campaigns that do note speak to the heart of your marketing platform. At {INSERT YOUR COMPANY NAME}, we show corporations how to utilize the power of social media and online technology to engage and speak to the heart of your target marketing. People buy from people, not institutions. We can help you develop and communicate your company's personality, character and culture in a way that is both authentic and compelling.
Customizing your brand messages for different audiences is not difficult to do once you have in place a solid high-level message to serve as an anchor for your various brand messages.
Online Business Success Is Your Professional Brand Magnetic - To learn more about this author, visit T.C. Coleman's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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