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Smaller is Better ... Finding Your Niche

Written by: T.C. Coleman

Article Overview: The niche movement has proven to be an effective way to structure your business and is an effective way to master you subject area and effective market your services.

Smaller is Better ... Finding Your Niche

“Do what you love, the money will follow…”. While this is perhaps it’s cliché, it is also true. The niche movement has proven to be an effective way to structure your business and is an effective way to master you subject area and effective market your services.

Be thoughtful when determining which niche to invest your time. Make sure to consider client groups for which you have the most interest, concern and connection when choosing your niche.
When you are thoughtful about choosing your niche market, you will likely become emotionally invested in providing greater value to your customers – leading to more authentic connections.
While is it certainly possible to *specialize* is more than one niche, I highly encourage you to limit yourself to no more three.

An effective UpwardAction® plan of action is to … start with one niche, become the go to resource in the niche, then expand.

If you are having trouble deciding on a niche for your financial services or insurance business, here are a few questions to get you started!

UpwardAction® Success Work
1. Who are your current favorite customers?
2. Conversely, who do you dread calling? What line of business causes your angst?
3. Which seminars, workshops, and conventions have you enjoyed attending?
4. What business books have you enjoyed the most? Which of your clients are also reading your favorite book? In which industry do they work?
5. How can you combine your hobbies with your work?

Use your answers to these 5 questions to create a list of 3 to 5 possible niche markets. Now, invest time to thoughtfully consider where you have the most interest and deepest connection.

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Article Tags: business books, client groups, conventions, dread, favorite book, financial services, hobbies, insurance, insurance business, interest concern, line of business, money, niche market, niche markets, seminars, subject area, success work



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