Tweet

Dig Deep, Deeper and Still Deeper To Uncover the Power of Micro-Niches

Guest post by: Susan Friedmann

Article Overview: Being a successful Nichepreneur often a matter of thinking small. You discover niches in small markets. Once you adopt a niche, consider digging deeper, and deeper to uncover an even smaller base of people interested in your products or services. These so called “micro-niches� could well be the source of some unfound wealth.

Dig Deep, Deeper and Still Deeper To Uncover the Power of Micro-Niches

@font-face { font-family: "Calibri"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 10pt; line-height: 115%; font-size: 11pt; font-family: "Times New Roman"; }p { margin-right: 0in; margin-left: 0in; font-size: 12pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; } Do you like to think big? Imagine that thinking being even more powerful. When you couple those thoughts in a small, tiny or even micro-niche market, that’s when you some real magic takes place.

Being a successful Nichepreneur often a matter of thinking small. You discover niches in small markets. Once you adopt a niche, consider digging deeper, and deeper to uncover an even smaller base of people interested in your products or services. These so called “micro-niches” could well be the source of some unfound wealth. Just because someone else hasn’t unearthed this goldmine, doesn’t mean it doesn’t exist. What it does mean is that you have the opportunity to become the Nichepreneur pioneer.

The more specialized the niche market, the more your products or services will allow you to prosper with less, or even no competition. This means that building your expert identity in that niche is going to be much easier and simpler.

Let’s look at some mirco-niche markets examples from Hollywood stars.

You’ve probably noticed that many celebrities launch clothing lines, such as Jennifer Lopez, Jaclyn Smith and Jessica Simpson. It is nothing new for someone famous to put their name to a fashion collection or fragrance line. Why? Because people want to emulate the glamour they associate with these famous stars. These lines fulfill a niche.

But back in 2007, Dawn Wells, the actress who played Mary Ann on the hit show “Gilligan’s Island,” went beyond a clothing niche, and took it to a micro-niche level with her “Wishing Wells Collections.” This clothing line targets those individuals with dexterity problems, such as the elderly or disabled. These clothes are designed to be easy-on, easy-off - with larger neck holes and Velcro fasteners. Wells picked up on the need for this type of clothing while caring for her elderly grandmother. And so, a micro-niche was born.

Could this micro-niche, clothing for people with disabilities, get even more specialized? Sure, by appealing to warm-weather retirees, and making the line all sundresses, shorts and short-sleeved shirts. Or, by using organic cotton in the manufacturing process. Or, all fashions could be in black and white.

Some other examples of turning a niche into a micro-niche market include, taking a website offering pet products, and making it more specialized offering only accessories such as collars, leashes, clothing and food bowls for English bulldogs, or Australian Terriers.

A business offering meal preparation and drop-off is a niche. But vegan meal preparation and delivery is a micro-niche.

How can you narrow down your niche? If your focus is too broad when you create your niche you’ll likely face some tough competition – a red light signal to start digging deeper. There are a million bakers out there. However, bakers who specialize in children’s birthday parties, with princess- and character-themed cakes and cupcakes – that’s a micro-niche.

Thinking in micro-niche terms, opens up original marketing pathways, and definitely sets you apart from the competition.

When it comes to micro-niches, you’re only limited by your imagination. So, act small but think big - that’s when you have the power to truly own a micro-niche, and be the “recognized” expert.

Related Articles
  Average Performers Find Average Solutions - Sales and Marketing Training
  Saying Thank You
  "If You Really Loved Me, You Wouldn't..."
  Ring in the New Year with Intention
  Why You Need A Sales System
  Beyond \"Near-Life Experiences\"
  5.1 Insufficient investments in Africa have hindered the deepening of diversification: Economic Report on Africa 2007
  Surface chats at B-school
  The Breathing Technique To Boost Your Energy In The Workplace
  SPEAKING TO BE UNDERSTOOD
  Stuck In A Rut? - The Best Way To Escape Your Problem Is To Solve It!
  Kaizen, Kaizen, Kaizen - Why so many?
  Why Should I Buy From You?
  What a Pole Vaulter Can Teach You About Professional Networking
  Go Deep
  What the Vision Does?
  Contact vs Connection
  SEO Success - Website Navigation
  Are you able to say both Yes and No
  Take Care of Yourself - Take Care of Your Business

Article Tags: find niche markets, microniches, niche, niche marketing, niche marketing strategies, niche markets, niches, riches in niches



Related Forum Posts
Women Entrepreneur Tips - Thank you LeoOliveros, I found #4 particularly true in my case: 4. The Enterprise Must Include the Power of Power Networks. As a conductor of your own enterprise, you can not see yourself as a one-woman-show. You must choose to utilize the power people in your life, by asking for help when you need it, and effectively delegating in order to capitalize on your strengths and that of your power network. When certain experts are not represented in your power network, you must actively seek advisors or mentors and develop a team of specialists, so the benefits are received by everyone involved in the power network - the true Power of Power Networks.
Success Strategies - How to get the results you want now? Success Strategies and Action Steps I have used are: The Power of Choice Where you are at this present moment, is exactly perfect from the choices you have made. If you want to be somewhere else, you have to decide clearly what that is (your goal/outcome) and create action steps to achieve this. The Power of Focus The book "The Power of Focus" by Jack Canfield, Mark Victor Hansen and Les Hewitt, is one of my treasures in my Entrepreneur Library. If you focus on what you want versus what you do not want, your conscious and sub-conscious mind will direct attention to this. The movie, What the Bleep, Down the Rabbit Hole, explains this in detail about quantum physics and what we create in our lives. The Power of Commitment This is not about commitment to others. The first step is the commitment, your word, you make to yourself. Accountability and responsibility are additional success strategies and ingredients to creating the success, defined by you, that you want. The commitment to others reflects your integrity, your word and the team you work with. Co-workers, clients, yoru family, friends and community. My Success Acronyn in Success Breakthroughs(c) is: S pecific & self-directed U nlimited opportunities & possibilities C reate powerful outcomes C onsistent measureable results E xperience pwoerful transformation S olution and action-oriented S uccessful habits and outcomes Break Through to Powerful LIfestyle & Performance Choices Moira
The Power of Ten - Do you want to save money and time? Make the most of your marketing efforts? The Power of Ten™ is about taking the concepts of repurposing and leveraging “to the max”. It allows you to innovate and discover new possibilities for any marketing you already have in place. Here’s how it works: Make a list of the most recent 10 marketing items you’ve created or paid to have created. If you don’t have any materials, you can simply list the pieces you plan on creating. Now pick one. It could be an article, ad, poster, anything you have used recently as a marketing tool. Take a fresh look at it. Brainstorm and free write until you find at least 10 different ways to use that piece. You can do this with as many pieces as you want, but for now start with just one. It’s amazing how much time, effort and money you can save using The Power of Ten™. Below is an example using The Power of Ten™ with this very article. Even a very short piece, such as this, can benefit from The Power of Ten™. Here are some ways I can use this tip: 1) It’s part of a new marketing program I’m creating that may be called Marketing Full Circle. 2) It’s on my blog. 3) I can tweet it (knowing that it will show up on LinkedIn and many other sites which display tweets). 4) I can go over to LinkedIn and post it to a group. 5) I can it to my ezine subscribers. 6) I will send it to my clients. 7) If it is a longer article, I can try submitting it to an Article Bank, or two, or three. It started out as part of an answer on Focus.com 9) Eventually it will be part of an eBook on marketing tips. 10) I mention the concept often at speaking engagements. (c)2010 Elevating Your Business What would you add to the list? How about your own? Give it a try and comment below.
Wills, Power of Attorneys personal, bank, health - These four items are important even if you don't have a business. You don't have to have a Will because the law has procedures that are in place just incase someone dies without a Will. It is call dieing intestate. However, it can be an expensive process for your beneficiaries and your estate may not go to who you want it to go to. A Will - helps you set up where you want your assets to go to and who they go to. They set out your wishes for the business as well. In Ontario, you do not have to have a Will prepared by a lawyer but sometimes it is in your best interest to do so. There is a lot of info on the internet and kits that are available but they key to this are the witnesses to your signature. You may want to write it yourself and then have a lawyer witness the signing of the Will. If you handwrite you’re Will then you don't need to have it witnessed. But the entire document must be in your handwriting no typing allowed. The Power of Attorneys - Personal or Health Personal - This gives someone consent to act on your behalf if you can't due to physical or mental disabilities. The Power of Attorney goes into effect only when you are incapacitated or you authorize it. So it can be signed and ready to be used but only takes effect when you are ready to use it. You don't need a lawyer to prepare these - there are kits on the internet, there are kits that the government have where you can fill in the blanks. But if you have an extensive estate I would take it to the lawyer because their could be other issues that need to be dealt with. Health – This Power of Attorney outlines what you want to happen in case of medical emergency, for example, do you want to be revived if there is no hope of recovery, is the most common reason, maybe the type of treatment that you want to receive for the particular illness you have. This Power of Attorney protects your health rights when you can't speak for yourself and it gives someone else the right to speak for you. In the Power of Attorney you would outline your request and designate someone to carry them out. Bank - This one designates someone to look after your finances if you aren't able to do them. The banks have special procedures and these forms are completed at the bank. So if you became ill then your designated person can take care of your finances until you are ready to resume doing them. The Power of Attorneys and the Wills are legal documents and they can be revoked or changed at any time. If your estate is very large then I would suggest that you have a lawyer prepare these documents to protect your interest. Again, the law does not have the same rules as a married spouse so this would protect the surviving partner in a common-law relationship. I realize that most of the subjects that are discussed on this site are concerning growing your business but I deal with the hidden aspect of the business as well and these could affect your business as much as if you can't find that next client. Happy and Prosperous New Year Everyone
She Wins, You Win: The Most Important Rules Every Businesswo - She Wins, You Win: The Most Important Rules Every Businesswoman Needs to Know Gail Evans, 2003 Also author of Play Like A Man, Win Like A Woman Inside jacket: Every time a woman succeeds in business, every other woman's chances of succeeding in business increase. Every time a woman fails in business, every other woman's chances of failure increases. Gail realized that one of the most important elements of the men's game, which was missing from the women's, was support: The boys know how to take care of one another. In order to create lasting success, women need to help one another and band together as a team. TOC The Woman's Team Why you must play on the woman's team How to join the team Tips for the team 1. Be a mentor 2. Rainmake 3. Uncover and share information 4. Keep quiet 5. Unite with all women at all times 6. Make team-related choices 7. Weave a female web Challenges of the Team Twelve team members to watch out for The eleven most common team questions (and answers) Conclusions Acknowledgements My own view Haven't read this yet, but it seems like she's advocating an "Us against them" mentality. Neverthless, networking with fellow women - and men! - only makes good sense.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

What is Discretionary Cash Flow

When Your Smiling

Top 5 Tips for Better Online Ads

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.