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Guest post by: Susan Friedmann Become an Author

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Today, I have important advice just for you. Keep your strategies simple.

You’ve likely heard of simplifying your life. From bookshelves to daytime talk shows, simplicity is a hot topic. When it comes to your business, pairing down and doing less isn’t usually the prescribed strategy for success, but it’s certainly essential to staying satisfied in your niche.

In his keynote speech at the 2006 SXSW Interactive Media Festival, Jason Fried said, “You don’t need to outdo the competition. It’s expensive and defensive. Under-do your competition. We need more simplicity and clarity.”

As a Nichepreneur®, you lead a busy life. Backbreaking labor isn’t always enough to outdo competitors. To-do lists stack against you. Your foundation remains uncertain, squabbling over big ticket items to bail you out of a down economy. Sadly, good intentions don’t always yield top results.

To ensure lasting business success, you must embrace niche simplicity.

What is niche simplicity? In essence, by doing less each day, you accomplish more. How is that possible? When you select strategies that meet multiple business needs and achieve exponential growth. That’s what niche simplicity is all about. Think of it as de-cluttering your business deals.

Niche simplicity isn’t just good practice. It’s a smart solution that lets you . . .

✓ Closely examine what works and what doesn’t.
✓ Identify key strategies that grow your business.
✓ Let go of all good intentions that aren’t working.


Niche simplicity gives you time to develop smarter strategies for success.

By releasing bad-results recipes that take time away from strategies for riches in niches, you gain more energy to grow your business. Instead of doing anything and everything, you can do one or two things really well.

Niche simplicity really is that easy. Try it and you’ll see. Let’s start together.

Do you remember my seven secret strategies for success in Riches in Niches: How to Make It BIG in a Small Market? Here they are:

1. The Name of the Game
2. Build Your Media Muscle
3. Move the Movers and Shake the Shakers
4. Catch Writing Fever
5. The “Triple E” Equation: Experts Educate Exponentially
6. The Expert is Always In
7. The Wind Beneath Their Wings

Using these seven secret strategies for success, you’ll find exciting new ways to grow your business effectively and efficiently—in record time!

Just as smaller markets lead to BIG results, doing less can achieve more.

Ready? Let’s simplify. Take a deep breath. Exhale. Do this slowly a few times, and with each exhale, let go of those to-dos and don’ts. Release any preconceived notions of what you must do by tomorrow. Relax, it’s simple.

Once you’re calm and cool, let’s look at how we can corral each of the seven secret strategies for success and—dare we say—under-do the competition. Are you ready to simplify? Here are three suggestions . . .

Writing fever leads to expert fervor. Easily satisfy strategies 1, 4, 5 and 6 by writing a tip, trick or article. Publish your good advice. This gets your name out there, educates your niche and generates media curiosity. Do this weekly, and you’re much closer to building your brand, boosting your credibility and being noticed by media. Your fervor becomes their fodder.

Exercises regularly to build media muscle. Want to build media muscle, but don’t have the strength to carry on with everyone? In your boilerplate message, include your social media links that help keep you on all the time. By regularly checking-in through your social media profiles, you quickly become a media magnet, attracting the attention you can’t afford to lose.

Spread your expertise through education. Often it’s who you know that helps you succeed, but, more times than not, it’s what you know that excellerates your expert status. To remain in pole position as the quintessential go-to guru in your niche, share your knowledge. Seek out other experts that support you and team-up to teach your niche.

Instead of looking at my seven secret strategies for success as seven different tools to transform your business, think about how you can do one or two of them well to achieve lasting results. By pairing strategies together, you’re building a different kind of daily formula that is . . . well . . . simplified.

You can achieve more with less. You can serve your niche better without hundreds of half-done projects. And you can out last your competitors by doing less, and doing that more effectively and efficiently than they do.

Keep your strategies simple, and you just might get rich in your niche.

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