Tweet

Why Network Marketers Desperately Need to Niche Market

Guest post by: Susan Friedmann

Article Overview: If ever there was a group that desperately needs to niche market, it's network marketers. According to the Direct Selling Association, there are 16.1 million people in North America, 70 million worldwide, involved in the direct selling industry, and 97% of them never get to break even. 97 of every 100 network marketers fail in the traditional system, and 80% quit in the first 90 days.

Why Network Marketers Desperately Need to Niche Market

If ever there was a group that desperately needs to niche market, it's network marketers. According to the Direct Selling Association, there are 16.1 million people in North America, 70 million worldwide, involved in the direct selling industry, and 97% of them never get to break even. 97 of every 100 network marketers fail in the traditional system, and 80% quit in the first 90 days.

Most of the people recruited into the 1,500 network marketing companies in North America are taught the philosophy that “the product/service is for everyone; it's just a numbers game, and if you throw enough mud again the wall, some of it is bound to stick.”

In my opinion, there's a much easier, more predictable and successful way to do business. Adopting a niche marketing strategy takes away the “numbers game” approach, and gives you a more solid foundation to build your business.

Clay Stevens, founder of RI Training, calls it “hype and hopium.” In his book, “Six Figures in Six Months,” he outlines a step-by-step recipe for creating lasting success for anyone involved in direct selling.

The RI Training approach lays the foundation to niche marketing. In its 3-step success pattern, it offers fifty essential skills to improving yourself, building a team, and becoming a leader. According to Stevens, increased effectiveness, measured in PEPs (Personal Effectiveness Profile), will drastically improve retention and increase profitability.

Personal effectiveness coupled with the GEL Formula outlined in my book “Riches in Niches: How to Make it BIG in a small Market,” gives network marketers an explosive strategy to target a specific niche market, to better ensure their results skyrocket.

As a quick reminder of the GEL Formula:

G = Growing - As you search for the niche market that best fits you and your business, growth potential is a key factor.

E = Expertise - Having expertise in an area helps to speed up the entry into a new niche market.

L = Love - Whatever niche market you decide to target, you must enjoy, love, like, be passionate about it.

Ruth a stay-at-home mom, former medical administrator, and now network marketer, took her expertise, passion for her former profession, and combined it with her Send Out Cards business. She's targeting her approach to a specific niche market, which enables her to market more effectively and efficiently.

Combine the RI Training and the GEL Formula to formulate a niche marketing strategy, and you'll be well on the way to getting rich in your niche.

Related Articles
  How to Dominate Keyword Search Using Google Keyword Search Tool
  4 of the Most Popular Affiliate Networks
  How to Look for Profitable Niches in Internet Marketing
  Niche Affiliate Marketing – Do You Know These Top 5 Winning Strategies?
  Ways to Monetize Your Blog to Make Money Online
  How to Truly Succeed in Network Marketing
  Internet Marketing - Selecting the Right Affiliate Marketing Niche For You
  Google Wonder Wheel - A Powerful Keyword Discovery Tool That Assists Marketers
  Tips To Receive Free Network Marketing Leads
  What Is Niche Marketing, and Do I Need It to Make Money at Home ?
  Niche Marketing - 3 Simple Steps To Finding A Profitable Niche Market Online Within 5 Minutes Or Less
  Writing and Publishing eBooks Made Easy #06 - Niche Markets
  3 Popular Niche Marketing Misconceptions
  Network Marketing Leaders - Follow Them to Achieve Success
  What Are You Doing To Make Your Affiliate Marketing Business Unique?
  Internet Millionaire’s “Network Marketing” Secrets: Strategies to Finding the Best Prospects
  How to Start a Niche Market Advertising Network and Build a Valuable Asset
  GPT Sites - Best Get Paid Today Opportunity
  Why Network Marketers Are Afraid Of Working Online.
  An Easy Home Based Business Opportunity - Use a Team-Based Network Marketing Approach

Article Tags: network marketers, niche marekting ideas, niche market, niche marketing help



Related Forum Posts
Re: Ideas For Business - Hello Lucy, you may consider this list for Ideas for Business: (Top 23 list) Rank Company 1 Google 2 Genentech 3 Wegmans Food Markets 4 Container Store 5 Whole Foods Market 6 Network Appliance 7 S.C. Johnson & Son 8 Boston Consulting Grp. 9 Methodist Hospital Sys. 10 W.L. Gore & Associates 11 Cisco Systems 12 David Weekley Homes 13 Nugget Market 14 Qualcomm 15 American Century Invest. 16 Starbucks Coffee 17 Quicken Loans 18 Station Casinos 19 Alston & Bird 20 QuikTrip 21 Griffin Hospital 22 Valero Energy 23 Vision Service Plan
10 best franchises to get involved - My advice is: 1) Go to the library and start reading business books (accounting, finance, etc.) 2) Go to your local community college and enroll in night classes 3) Join the local Chamber of Commerce 4) Network / Network / Network -- through the above sources. Once you have spent two years doing the above, then look for a 55 - 60 year old business person that is looking to reduce their time in the business. Then you can work on a sweetheart financing option.
Re: How should i promote a new website? - ignore this message IF it's already been stated. I haven't had a chance to read all the replies and i have to jet from the office... I suggest marketing where ever your Target Market congregates. If it's a forum of concerned parents - go there. Strike up a deal with the forum owner (JV) and have him promote it to the list of members (Integration Marketing). If you want to go with Forums then i would partner with a parent who is a frequent poster/moderator on a particular Target Market Forum and have him/her add your link to their signature. That was just a thought but it's not as intense once you get buy in from the Forum owner or high ranked poster/moderator. Hope that sparks some new ideas.
Re: UPDATES: New Campaign! New Layout! New Ideas! - GT - thanks for the FYI - I'm not sure if we'll put a link back. Something to consider though! Trent - the new category is "Social Network and Media" which was put in to compliment the Online Businesses category that currently exists. Overall the new categories are: - Looking For, Networking and Events - Review My... - Social Network and Media - Brags and Rants These came as a result of Ringo doing research on other forums and thinking about what could be improved on ours to give a better experience for everyone. I hope you enjoy them! David, I'm looking forward to reading your Brag / Rant!
Re: Do Women Play the Stock Market? - I also play Stock Market.....


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Working Across Borders

Let's Skip the Offshore Horror Stories

Are You Reaching Out?

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.