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What is A Nichepreneur™? - Click To Read Article
If you’re going to thrive as a professional in our ever-changing environment, you need to adapt to the changing parameters. It’s no good holding onto out-moded thinking and yesterday’s methodology. The day of the behemoth corporations that could convince the public that they were all things to all people are over: like the mastadons, yesterday’s stagnant organizations are laying down to be absorbed into the quagmire. Enter, the NichePreneur™.
Social Networking: The Five Biggest Mistakes Nichepreneurs™ Make - Click To Read Article
Over half of all Americans between the ages of 15-34 consider themselves active social network users. They regularly visit well-known social networking sites, such as MySpace or Facebook, or log onto specialty social networks. While industry research tells us that television watching is declining, social network use is on the rise. The message is clear. Strategic use of social networking can help a company grow.
The Power of Asking Questions: 7 Strategies to Discovering What Your Prospects Really Need - Click To Read Article
Having a team that can ask the right people, the right questions, at the right time, is the single most cost effective thing you can do to guarantee fantastic show results. Learn the strategies…
Consultative Selling for Nichepreneurs™ - Click To Read Article
A consultative sales experience is different from any other type of selling, because you begin the relationship with your potential client by providing value…
Good Shows in Bad Times: Exhibiting When Your Industry Is In Crisis - Click To Read Article
Every industry has its good & bad times…It is possible to turn in a great tradeshow performance when everything else is going wrong. Here’s how.
Eight Effortless Exercises to Improve Tradeshow Performance - Click To Read Article
Human nature dictates that more often than not, we seek out the smoother path and avoid things we perceive as difficult. Read, to improve your tradeshow performance effortlessly.
Saving Time and Energy: A 6 Step Process to Adopting New Technology - Click To Read Article
Technology is evolving at light speed. Every day there's something new. There's no way one person can keep up with it all, which means we have to pick and choose which tools are the best to promote our businesses. Be critical, implement this six step process consistently, and you'll find that you can have the best of both worlds: adopting the latest, greatest tools to promote yourself without wasting a lot of time and energy!
Who Put All These Trees in the Forest? Making Pre-show Promotion Stand Out! - Click To Read Article
There's a lot of pressure on marketing departments today: a tightening economy and increasingly competitive environment means that every promotional effort must generate a positive return. Every decision has to be viewed critically, and that includes the decision to participate in tradeshows.
Riches in Niches: Why I Became A Nichepreneur - Click To Read Article
Combining my professional skills with my personal passions led to the career of my dreams: one in which my success wasn't dependent on anyone else.
Four Generations In The Marketplace: What This Means For You - Click To Read Article
Today's consumer can be a member of one of at least four generations; beginning with the pre-pubescent teens & extending right up to the infamous baby boomers... different techniques & strategies are required to connect with them. Here's a snapshot of each group & what you need to know to position yourself appropriately.
Tip Sheets: A Tool Every Nichepreneur Can Use - Click To Read Article
The power of print is incredible. By writing books, articles, and even blogging, Nichepreneurs can help establish their Expert Identity, share knowledge, and attract business.
However, there’s a lot of people who don’t read -- or if they don’t read, they don’t want to read a lot. They’re too busy to sit down and pore through the paragraphs of your latest magazine article, much less the pages of your book. How can you reach these customers and potential customers through the written word?
Give Me an I: Using Inspiration to Hitch a Niche - Click To Read Article
If you’re going to be a Nichepreneur™, you’ve got to have a niche! Dominating the marketplace by becoming an Expert in a given field means identifying a market segment that’s growing, that you have experience in, and that you feel passionate about. It’s the first component --- identifying the growing market -- that’s often the most problematical.
Rising Exhibiting Costs Places New Premium on Efficiency - Click To Read Article
To ensure the maximum ROI possible, in order to justify the spiraling costs... here are the top five ways to get the most out of every tradeshow...
Super Seminars: Enhance Your Expert Identity By Teaching the Classes Everyone Wants to Take! - Click To Read Article
The key to success of any seminar, boot camp, or educational offering is through marketing and promotion... examine the process to developing seminars that will appeal to your target audience
Protecting Your Interests: Using Competitive Intelligence Gathering Techniques at Tradeshows To Safeguard Your Bottom Line - Click To Read Article
Tradeshows offer the most overt intelligence gathering environment imaginable... It is important to pay careful attention to any unfamiliar exhibitors... carefully approach tradeshows with one eye toward protecting your intellectual assets.
Creating a Realistic Tradeshow Budget - How to Avoid Nickel & Dime-ing Yourself to Death - Click To Read Article
Having a realistic tradeshow budget is crucial for exhibiting success. It's imperative to include all the costs associated with exhibiting in your financial plan. Here are some tips on how to keep these costs manageable.
Mystery Shoppers Enhance Tradeshow Performance - Click To Read Article
An Organization's first step to improved financial performance is to have an accurate assessment of the current exhibiting situation. This is where the mystery shopper can prove beneficial.
Make Life Easier to Enjoy Greater Success - Click To Read Article
Being a generalist is very demanding, skilled professionals who can't figure out why their career has stalled despite being more efficient and focused... perhaps... they're working too hard. Read, to make life easier & enjoy greater success.
After The Show - Self Analysis A Critical Component to Improve Performance - Click To Read Article
An objective measurement of performance is the only way to plan and achieve continual improvement at subsequent shows.
A Circle of Friends - Nichepreneurs and the Power of Relationships - Click To Read Article
Even though Nichepreneurs generally operate their businesses all on their own, it's critical to remember that forming strategic relationships with people is the key to succeed as a Nichepreneur.
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Related Businesses - Evan Elite Authors |
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Leanne Hoagland Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales success or one of the many who have failed to change? So what are you doing to change those results? Let’s be honest, with companies moving globally and at lightening speeds, the traditional business solutions are outdated and dead. My approach moves your business out of its comfort zone and secures your competitive advantage now. If you are seeking to increase sales, build customer loyalty, create a culture of great attitudes or just achieve some sleep filled nights, then we should talk because my clients have experienced exactly those types of results. Learn more about customer loyalty at http://www.processspecialist.com/customer-loyalty.htm Give me a call at 219.759.5601 for a free strategy session. P.S. If you are seeking a motivational speaker, sales trainer or small business expert that will leave your audience smiling and remembering, please feel free to contact me at 219.759.5601. - Visit Leanne Hoagland Smith's Website |
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