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Susan Friedmann Articles

Written by: Susan Friedmann

Online Home Business: Do You Have the "Magic Gene" to Attract Business Success? - Click To Read Article
As an online entrepreneur working from home, do you have the "magic gene" to make your home business successful? Read on to find the answer.

Online Business: Are You Turning Up the Heat In Your Home Business? - Click To Read Article
No one ever said that being an entrepreneur and owning your own online home-based business was easy. What are you doing to turn up the heat in your home business?

4 Important Lessons Every Boomer Entrepreneur Can Learn From Steve Jobs - Click To Read Article
Steve Jobs has been hailed as an American genius who has changed our world forever. It’s easy to be in total awe of his brilliant and creative mind. What are some important lessons boomer entrepreneurs, not ready for retirement, can learn from his genius? Learn four:

Boomer Entrepreneurs: 4 Secret Motivators That Drive Your Customers To The "Buy Now" Button - Click To Read Article
How do you attract customers to your home-based business ? As a savvy boomer entrepreneur, do you understand the "hot buttons" that motivate them to click the "buy now" button on your website? Discover four secrets that work like magic.

Boomer Entrepreneurs: 3 Ways "Baby Eyes" Can Improve Your Home-Based Business - Click To Read Article
For boomer entrepreneurs to stay alive and be profitable in today's competitive business environment, you need to keep your "baby eyes" wide open. This means having an open mind, and willingness to consider anything from different angles that affects your home-based business. Discover three ways "baby eyes" can help to improve your home-based business.

Home Based Business Success: 3 Key Marketing Essentials - Click To Read Article
As the economy waffles along increasing one minute and decreasing the next, and unemployment hovers near 10% nationwide, people are fast realizing that home-based businesses are the way for to supplement or replace income without being dependent on others. To build a successful home-based business you need three key marketing essentials.

Boomer Entrepreneurs: 5 Ways to Blog Your Way to Business Success - Click To Read Article
As a savvy boomer entrepreneur, you want to increase visibility of your home-based business. Creating a blog is one way to attract attention and to create a strong relationship with customers, and prospects. Learn five ways to create a blog that will increase sales, and solidify your reputation.

Are You a Baby Boomer Who Wants to Succeed? - Click To Read Article
For baby boomers to have the desire to succeed means having will, determination, and courage. Read what baby boomers need to do to be successful working from home.

3 Powerful Ways Baby Boomers Scared of Outliving Their Retirement Can Be an Encore Entrepreneur - Click To Read Article
Are you a baby boomer who's been laid off? Are you a boomer who knows that you'll likely outlive your retirement nest egg! Are you scared because you don't know what to do and how to do it? Discover three ways to get started creating a work from home opportunity for yourself.

Are You a Baby Boomer Who's Coachabl - Click To Read Article
Baby boomers are alive and well and living in droves, in all corners of the globe. Now in their 50s and 60s, many baby boomers reject any notion of retirement. Yet, many still have an entrepreneurial flame that’s burning brightly, which fuels their motivation to keep working. To take your place, and succeed in today’s new economy, means total openness to fresh approaches, and new learning. The big question is, “ how coachable you are?” and "are you really as coachable as you think? Here are three ways to check.

Niche to Survive: 3 Important Things you Must Know and Do - Click To Read Article
Do a search on Google for the term “niche to survive” and you'll come up with advice from industry pundits who all preach the same message - to make it in today's tough economy, it's a survival of the most niched! If you want niche to survive, you must know and do 3 important things.

Why Network Marketers Desperately Need to Niche Market - Click To Read Article
If ever there was a group that desperately needs to niche market, it's network marketers. According to the Direct Selling Association, there are 16.1 million people in North America, 70 million worldwide, involved in the direct selling industry, and 97% of them never get to break even. 97 of every 100 network marketers fail in the traditional system, and 80% quit in the first 90 days.

Revamp Not Restart: 3 Ways to Develop Natural Little Niches in Your Industry - Click To Read Article
Finding natural little niches doesn’t have to mean inventing a specialized new product or extensive training to offer a new service. Rather, it does call for setting those creative juices into motion. The current economic climate demands creativity. And, niching doesn’t have to mean starting anew, starting from scratch or brainstorming a brilliant, quirky new field. Undiscovered natural little niches may well exist in your current industry or profession. Learn three ways to find natural little niches in your industry.

Dig Deep, Deeper and Still Deeper To Uncover the Power of Micro-Niches - Click To Read Article
Being a successful Nichepreneur often a matter of thinking small. You discover niches in small markets. Once you adopt a niche, consider digging deeper, and deeper to uncover an even smaller base of people interested in your products or services. These so called “micro-niches� could well be the source of some unfound wealth.

Showing Off Your Expertise: 10 Practical Ways to Use Tip Sheets to Niche Market What You Sell - Click To Read Article
One of the best ways to be viewed as an expert is to educate your niche market. Learn ten simple and practical ways to write and use tip sheets so that you can easily share your expertise with your target market.

Exhibiting Magic - Click To Read Article
In the wonderful world of exhibiting don’t you yearn for that magic wand to give a quick magical fix to your tradeshow trials and tribulations. Wouldn’t it be nice to have attendees motivated to flock to our booths because they wanted to and not because they had to?

Tip Sheets: A Tool Every Nichepreneur Can Use - Click To Read Article
The power of print is incredible. By writing books, articles, and even blogging, Nichepreneurs can help establish their Expert Identity, share knowledge, and attract business. However, there’s a lot of people who don’t read -- or if they don’t read, they don’t want to read a lot. They’re too busy to sit down and pore through the paragraphs of your latest magazine article, much less the pages of your book. How can you reach these customers and potential customers through the written word?

What is A Nichepreneur™? - Click To Read Article
If you’re going to thrive as a professional in our ever-changing environment, you need to adapt to the changing parameters. It’s no good holding onto out-moded thinking and yesterday’s methodology. The day of the behemoth corporations that could convince the public that they were all things to all people are over: like the mastadons, yesterday’s stagnant organizations are laying down to be absorbed into the quagmire. Enter, the NichePreneur™.

Consultative Selling for Nichepreneurs™ - Click To Read Article
A consultative sales experience is different from any other type of selling, because you begin the relationship with your potential client by providing value…

3 Ways to Have Virtual Events Work with Physical Events - Click To Read Article
With the rise of virtual events in the marketplace, many show organizers and meeting planners are wondering how they could work together with their current physical event. This article discusses three major ways. Realize that virtual events are here to stay, and you should view them as a new and exciting tool in your arsenal, which allows you to bring people together to exchange information. The difference is simply that they are online rather than live. You could say that they “bend the rules of business.”

What's Hot and What's Not: A Six Step Process to Identify Promotional Opportunities for Your Small Business - Click To Read Article
According to the experts, new technology appears online approximately every two and a half seconds – and theoretically, every new application has the potential to transform your business. How do you know what’s worth your time and what’s a total time-waster? That’s a serious question, when you only have 24 hours in a day and still have a business to run. Save time and minimize frustration by adopting this six-step process for approaching new technology.

Super Seminars: Enhance Your Expert Identity By Teaching the Classes Everyone Wants to Take! - Click To Read Article
The key to success of any seminar, boot camp, or educational offering is through marketing and promotion... examine the process to developing seminars that will appeal to your target audience

Saving Time and Energy: A 6 Step Process to Adopting New Technology - Click To Read Article
Technology is evolving at light speed. Every day there's something new. There's no way one person can keep up with it all, which means we have to pick and choose which tools are the best to promote our businesses. Be critical, implement this six step process consistently, and you'll find that you can have the best of both worlds: adopting the latest, greatest tools to promote yourself without wasting a lot of time and energy!

Preparing Your Product Expert for Tradeshows - Click To Read Article
The more complex your product is, the more likely you are to need a technical expert in your booth to explain the more arcane details. Even the best-trained marketing staff can’t always handle specialized questions. That’s why it’s essential that your booth staff include one or two people whose primary expertise lies not in marketing the finished product, but in creating and implementing the product design.

How to Make Your Niche Follow You Anywhere - Click To Read Article
Some of the most powerful resources that improve your accessibility - without losing precious time - are online. The web is your platform to create and sustain key relationships... with your niche

Good Shows in Bad Times: Exhibiting When Your Industry Is In Crisis - Click To Read Article
Every industry has its good & bad times…It is possible to turn in a great tradeshow performance when everything else is going wrong. Here’s how.

Fighting The Fear - Click To Read Article
Exhibiting in economically turbulent times... the first thing to do is to assess and understand what the changing marketplace actually means to your industry

The Power of Asking Questions: 7 Strategies to Discovering What Your Prospects Really Need - Click To Read Article
Having a team that can ask the right people, the right questions, at the right time, is the single most cost effective thing you can do to guarantee fantastic show results. Learn the strategies…

Eight Effortless Exercises to Improve Tradeshow Performance - Click To Read Article
Human nature dictates that more often than not, we seek out the smoother path and avoid things we perceive as difficult. Read, to improve your tradeshow performance effortlessly.

Who Put All These Trees in the Forest? Making Pre-show Promotion Stand Out! - Click To Read Article
There's a lot of pressure on marketing departments today: a tightening economy and increasingly competitive environment means that every promotional effort must generate a positive return. Every decision has to be viewed critically, and that includes the decision to participate in tradeshows.

Riches in Niches: Why I Became A Nichepreneur - Click To Read Article
Combining my professional skills with my personal passions led to the career of my dreams: one in which my success wasn't dependent on anyone else.

Four Generations In The Marketplace: What This Means For You - Click To Read Article
Today's consumer can be a member of one of at least four generations; beginning with the pre-pubescent teens & extending right up to the infamous baby boomers... different techniques & strategies are required to connect with them. Here's a snapshot of each group & what you need to know to position yourself appropriately.

Give Me an I: Using Inspiration to Hitch a Niche - Click To Read Article
If you’re going to be a Nichepreneur™, you’ve got to have a niche! Dominating the marketplace by becoming an Expert in a given field means identifying a market segment that’s growing, that you have experience in, and that you feel passionate about. It’s the first component --- identifying the growing market -- that’s often the most problematical.

Rising Exhibiting Costs Places New Premium on Efficiency - Click To Read Article
To ensure the maximum ROI possible, in order to justify the spiraling costs... here are the top five ways to get the most out of every tradeshow...

Social Networking: The Five Biggest Mistakes Nichepreneurs™ Make - Click To Read Article
Over half of all Americans between the ages of 15-34 consider themselves active social network users. They regularly visit well-known social networking sites, such as MySpace or Facebook, or log onto specialty social networks. While industry research tells us that television watching is declining, social network use is on the rise. The message is clear. Strategic use of social networking can help a company grow.

Protecting Your Interests: Using Competitive Intelligence Gathering Techniques at Tradeshows To Safeguard Your Bottom Line - Click To Read Article
Tradeshows offer the most overt intelligence gathering environment imaginable... It is important to pay careful attention to any unfamiliar exhibitors... carefully approach tradeshows with one eye toward protecting your intellectual assets.

Creating a Realistic Tradeshow Budget - How to Avoid Nickel & Dime-ing Yourself to Death - Click To Read Article
Having a realistic tradeshow budget is crucial for exhibiting success. It's imperative to include all the costs associated with exhibiting in your financial plan. Here are some tips on how to keep these costs manageable.

Mystery Shoppers Enhance Tradeshow Performance - Click To Read Article
An Organization's first step to improved financial performance is to have an accurate assessment of the current exhibiting situation. This is where the mystery shopper can prove beneficial.

Make Life Easier to Enjoy Greater Success - Click To Read Article
Being a generalist is very demanding, skilled professionals who can't figure out why their career has stalled despite being more efficient and focused... perhaps... they're working too hard. Read, to make life easier & enjoy greater success.

After The Show - Self Analysis A Critical Component to Improve Performance - Click To Read Article
An objective measurement of performance is the only way to plan and achieve continual improvement at subsequent shows.

A Circle of Friends - Nichepreneurs and the Power of Relationships - Click To Read Article
Even though Nichepreneurs generally operate their businesses all on their own, it's critical to remember that forming strategic relationships with people is the key to succeed as a Nichepreneur.

Fighting The Fear at Tradeshows - Click To Read Article
Exhibiting in economically turbulent times is problematic. Yet the challenge may not lie exactly where you think it does. It's not the falling Dow Jones that's the problem. It's not the S&P, nor the price of oil. It's not even the constant reiteration that we're headed into the Great Depression II. No. The problem instead lies in the resultant consumer confidence crisis. People -- both on an organizational and individual level -- are afraid to buy. The constant bad news has created a perfect storm of economic turmoil, leaving people frozen in place, uncertain what to do. How do we, as exhibitors, address that fear?

Recession Proof Tradeshows: Seven Strategies To Stay Strong in Tough Times - Click To Read Article
No matter what industry you’re in, from high tech to finance to manufacturing, chances are your organization is struggling to deal with economic challenges. Slowing sales and a sluggish consumer base with limited confidence have plagued the marketplace as a whole. You can see the results of this at tradeshows. Smaller shows, with fewer exhibitors and a subdued atmosphere have been reported from several market sectors.

Flexing Your Media Muscle on the Radio - Click To Read Article
Do you know about the radio renaissance? If you’re a NichePreneur®, you should! Popular wisdom has been telling us for years that radio was dead -- but that popular wisdom is wrong. Satellite radio, streaming internet radio, and the popularity of podcasts has made radio a powerful platform for NichePreneurs® who want to establish or expand their Expert Identity. The audience for radio is exploding, like never before. At the same time, it has gotten more and more demanding to be a good radio guest. No longer is it enough to put out a good sound bite on demand for the local affiliate. Here’s what you need to know:

Smaller Crowds Hold Hidden Potential: Exhibiting During Economic Downturns - Click To Read Article
Economic cycles have very real and immediate consequences on the tradeshow environment. When times are good and there's lots of money floating around, tradeshows can become lavish events, with teeming crowds treated to extravagant displays and over-the-top exhibiting. On the other hand, when the economic indicators aren't so good, the tradeshow starts to look a little bleak. Exhibitors scale back and the crowds get smaller. This trend holds true among all industries; some are hit harder than others, but most see a significant decline in attendance numbers during economic downturns. Surprisingly, that's great news for exhibitors.

Niche Marketing is Essential During Economic Downturns - Click To Read Article
Trying to be all things to all people is hard work even for the healthiest and strongest amongst you. This challenge is compounded when economic challenges run rampant through the environment: rising costs, shaky consumer confidence, and an increasingly crowded marketplace, with several vendors all desperate to capture as much of the market as possible. There's a common misconception that people stop buying products and services during economic downturns. This is simply not true: unless the economy is in such a dire state that it practically ceases functioning entirely, people still buy. Their wants and needs don't evaporate during down cycles: instead, most customers become more selective during their purchases.

Six Advantages to Virtual Trade Shows - Click To Read Article
A virtual trade show can be simple or breathtakingly realistic... and you can use it effectively to improve your company's bottom line

KYSS Chaos Goodbye: How to Keep Your Strategies Simple and Gain More Time to Enjoy Your Riches in Niches! - Click To Read Article
As a Nichepreneur®, you lead a busy life. Backbreaking labor isn’t always enough to outdo competitors. To-do lists stack against you. Your foundation remains uncertain, squabbling over big ticket items to bail you out of a down economy. Sadly, good intentions don’t always yield top results. To ensure lasting business success, you must embrace niche simplicity. This article tells you how to keep your strategies simple, to help you to get rich in your niche.

How to Mend Your Mindset to Attract Lasting Success - Click To Read Article
Mahatma Gandhi once said, “Be the change you want to see in the world.” Imagine becoming a happier, healthier NichepreneurTM with a good, solid business. Can you see yourself as a fully satisfied small market sensation? This article offers 3 success strategies to become a better, balanced business leader.





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