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Inspiring Local Success - June 2011
| Guest post by: Tina Nies |
Article Overview: You know all those gizmos, gadgets, and pens, i.e. “promotional products,” you’re bombarded with advertisements for at your business? Maybe you’ve been tempted to order 1000 cheap pens just to have your name on something? Maybe you gave in to temptation and you now have a box full of stuff sitting in the closet right now. Promotional products can be a great marketing tool… if you have a plan. Consider these questions:
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Free Download - Inspiring Local Success - June 2011 By Tina Nies |
Inspiring Local Success - June 2011
You know all those gizmos, gadgets, and pens, i.e.
“promotional products,” you’re bombarded with advertisements for at your
business? Maybe you’ve been tempted to
order 1000 cheap pens just to have your name on something? Maybe you gave in to
temptation and you now have a box full of stuff sitting in the closet right
now.
Promotional products can be a great marketing tool… if you
have a plan.
Consider these questions:
·
Is it in your marketing budget?
·
What type of promotional products would your
ideal client be likely to use?
·
How will you get your promotional product into
the hands of your ideal clients?
·
Is there an upcoming event where your ideal
clients will be that you can order themed products to tie into the event?
The most important thing to consider is your ideal client.
It’s something we forget in our eagerness to try something new! We think we
should do everything and anything we can afford to try to get our name out
there and hopefully get some new business.
The problem with a haphazard approach to promotional
products or any other marketing effort is the lack of focus or a goal. And
without a plan, the effort often becomes a disappointment and waste of money.
Example: if you are an accountant specializing in small
business accounting, then you might find your ideal clients at chambers of
commerce who often have networking events, business to business expos, etc.
Your ideal clients probably don’t need another pen or mug, but maybe they could
use a zippered pouch to keep in their briefcase to organize receipts or a folder
to keep important papers in. The pouch will obviously cost more than a pen, but
if you order less and get them in the hands of your ideal clients, you’ll get
more value for your dollar!
So what do you do if you already have a box of stuff
collecting dust? Well, where do your
ideal clients gather? Do you belong to an business association, club, or
networking group? Is there a non profit or school (are parents in your target
market) that could use your items?
Get creative and get those items out there! They certainly
can’t help you grow your business sitting on the shelf.
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Article Tags: business, clients, marketing, promotional products
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About the Author: Tina Nies RSS for Tina's articles - Visit Tina's website As part of her Give Back Marketing 2012 coaching programs, Tina is offering a complimentary, no-obligation 1-on-1 coaching session to evaluate your current marketing efforts and identify your Top 3 Give Back Marketing goals for 2012! Click here for more info and to schedule your session. “Encouraging people to say yes to choices that lead them to their deepest desires and true happiness and no to choices that do not serve their best interests is extremely powerful." Tina’s experience includes over 20 years as a consultant, college instructor, corporate trainer, and community trainer. She has worked with clients around the world and across the United States. She divides her time between the San Francisco Bay area and Lower Michigan. Click here to visit Tina's website   Your Renewable Energy Be Happier in 2 minutes a day What is Give Back Marketing Inspiring Local Success March 2011 Inspiring Local Success April 2011 |
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- [quote:3v8nzz4s]Everyone I'm targeting are independent stores which helps me overcome one hurdle. [/quote:3v8nzz4s]
What hurdle is that?
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[quote:3v8nzz4s]Bookstores want to order through Bowkers and I have their info and the ISBN (identification) numbers for my books. [/quote:3v8nzz4s]
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