Eliminate the Bottlenecks!

Guest post by: Rodger Blaker
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Let Your Light Shine - By Rodger Blaker

In any process, there is an upper limit to your results, and the limit is always the same: A bottleneck.

In watering your garden, the smallest point in the line limits how much water passes through the hose. The bottleneck may be the valve on the side of your house, the diameter of the hose, the little washer inside the joint, or the nozzle on the end. Wherever the bottleneck occurs, it limits the flow through the entire hose, and the solution is always the same: increase the flow at that one critical point, and the results are instant and dramatic!

The same thing is true in business and in your career. No matter how smart or skilled or passionate you are, there is always one critical point, one item that limits you more than all the others combined! Fix it, and like the flow of water through your hose, the results are amazing!

Here are 3 common bottlenecks:
1. Not Acting as a Business. Many professionals and entrepreneurs have a dream, not a business. They work without focus, and without results. For tax purposes, the government makes a distinction between a hobby (no matter how hard you work at it), and a business. Customers can tell the difference, too. The bottleneck is lack of clarity. Work the business!

2. Ineffective Marketing. If you aren't getting enough new customers, the bottleneck is in your marketing process. Find a way to let more people know about your business. Everyone wants great service at a fair price. Help them find you!

3. Inadequate Value Added. To achieve unusual success, you must transform casual customers into life-long partners. If people are trying your product or service, but don't become repeat customers, something is wrong. It may be a skill problem, a pricing problem, or a delivery problem, but it must be fixed!

What are the bottlenecks that hold you back? Find them, and fix them. You can not afford to allow one small "pinch" to limit on your potential. Eliminate the bottlenecks!

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Let Your Light Shine - By Rodger Blaker

About the Author: Rodger Blaker

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Rodger Blaker Coaching LLC Phone: 214-485-2238 www.rodgerblaker.com Rodger@rodgerblaker.com Rodger is a Professional Certified Coach who is an expert at creating positive change in business behavior, working with solopreneurs and small business owners. Through a proven coaching process, Rodger helps very busy, successful leaders to slow down, reflect, and map out critical changes they need to make to significantly grow their business and improve personally. Before opening his coaching business, Rodger spent 25 years working for fortune 500 companies where he gained valuable leadership experience by working with senior and executive management as a senior project manager. Rodger is a graduate of the CoachU Certified Graduate Coaching Program and he is a member of the International Coaching Federation where he earned his certificate as a Professional Certified Coach. He is a member of the ICF North Texas chapter where he holds the position of Treasurer. Rodger also holds a certification as a Project Management Professional or PMP.
Click here to visit Rodger's website.

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