In any process, there is an upper limit to your results, and the limit is always the same: A bottleneck.
In watering your garden, the smallest point in the line limits how much water passes through the hose. The bottleneck may be the valve on the side of your house, the diameter of the hose, the little washer inside the joint, or the nozzle on the end. Wherever the bottleneck occurs, it limits the flow through the entire hose, and the solution is always the same: increase the flow at that one critical point, and the results are instant and dramatic!
The same thing is true in business and in your career. No matter how smart or skilled or passionate you are, there is always one critical point, one item that limits you more than all the others combined! Fix it, and like the flow of water through your hose, the results are amazing!
Here are 3 common bottlenecks:
1. Not Acting as a Business. Many professionals and entrepreneurs have a dream, not a business. They work without focus, and without results. For tax purposes, the government makes a distinction between a hobby (no matter how hard you work at it), and a business. Customers can tell the difference, too. The bottleneck is lack of clarity. Work the business!
2. Ineffective Marketing. If you aren't getting enough new customers, the bottleneck is in your marketing process. Find a way to let more people know about your business. Everyone wants great service at a fair price. Help them find you!
3. Inadequate Value Added. To achieve unusual success, you must transform casual customers into life-long partners. If people are trying your product or service, but don't become repeat customers, something is wrong. It may be a skill problem, a pricing problem, or a delivery problem, but it must be fixed!
What are the bottlenecks that hold you back? Find them, and fix them. You can not afford to allow one small "pinch" to limit on your potential. Eliminate the bottlenecks!
Eliminate the Bottlenecks! - To learn more about this author, visit Rodger Blaker's Website.
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Rodger Blaker
(Visit Rodger's Website)
Rodger Blaker Coaching LLC
Phone: 214-485-2238
www.rodgerbla
ker.com
Rodg
er@rodgerblaker.com
Rodger is a Professional Certified Coach
who is an expert at creating positive
change in business behavior, working with
solopreneurs and small business owners.
Through a proven coaching process, Rodger
helps very busy, successful leaders to
slow down, reflect, and map out critical
changes they need to make to significantly
grow their business and improve
personally.
Before opening his coaching business,
Rodger spent 25 years working for fortune
500 companies where he gained valuable
leadership experience by working with
senior and executive management as a
senior project manager.
Rodger is a graduate of the CoachU
Certified Graduate Coaching Program and he
is a member of the International Coaching
Federation where he earned his certificate
as a Professional Certified Coach. He is a
member of the ICF North Texas chapter
where he holds the position of Treasurer.
Rodger also holds a certification as a
Project Management Professional or PMP.
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