Find a Need and Fill It
Recently, I attended a class on real estate investing and while the focus was on the nuts-and-bolts on making money in real estate, what struck me was that almost all the "success stories" had to do with creating win-win situations.
The really big money is never made by ripping people off or over-charging! That may lead to one, or even a handful of profitable transactions, but it eventually costs you customers, costs your reputation, and just plain costs you too much!
The BIG money comes from finding a way to SERVE people. Over and over again, the success stories were about helping someone keep their home, or helping a business find a more suitable location. The success stories that made REAL money
came from helping someone solve a problem!
In the end, business is always about serving a customer or client. Successful restaurants serve the best meals. Successful architects listen to their clients and create buildings that serve the spirit as well as the budget. Successful coaches help clients create masterful lives, not just make money or win contests.
I believe it was Zig Ziglar who noted that "you can have anything you want in life if you find a way to help enough other people get what they want." In the long run, achievement, wealth, fame and fortune all come from serving people.
Who are your best customers and what (exactly) do they really need? How can you serve them better, faster, or cheaper than anyone else?
If you want to increase sales and grow your bottom line, find something your audience wants and serve them better than anyone else in town. The key to success? It's simple: Find a need and fill it.