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Find a Need and Fill It
Written by: Rodger BlakerArticle Overview: If you want to increase sales and grow your bottom line, find something your audience wants and serve them better than anyone else in town. The key to success? It's simple: Find a need and fill it.
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Find a Need and Fill It
Recently, I attended a class on real estate investing and while the focus was on the nuts-and-bolts on making money in real estate, what struck me was that almost all the "success stories" had to do with creating win-win situations.
The really big money is never made by ripping people off or over-charging! That may lead to one, or even a handful of profitable transactions, but it eventually costs you customers, costs your reputation, and just plain costs you too much!
The BIG money comes from finding a way to SERVE people. Over and over again, the success stories were about helping someone keep their home, or helping a business find a more suitable location. The success stories that made REAL money
came from helping someone solve a problem!
In the end, business is always about serving a customer or client. Successful restaurants serve the best meals. Successful architects listen to their clients and create buildings that serve the spirit as well as the budget. Successful coaches help clients create masterful lives, not just make money or win contests.
I believe it was Zig Ziglar who noted that "you can have anything you want in life if you find a way to help enough other people get what they want." In the long run, achievement, wealth, fame and fortune all come from serving people.
Who are your best customers and what (exactly) do they really need? How can you serve them better, faster, or cheaper than anyone else?
If you want to increase sales and grow your bottom line, find something your audience wants and serve them better than anyone else in town. The key to success? It's simple: Find a need and fill it.
Article Tags: architects, audience, bottom line, budget, cheaper than anyone, contests, fame and fortune, finding a way, handful, making money, nuts and bolts, profitable transactions, real estate investing, real money, reputation, restaurants, spirit, success stories, suitable location, zig ziglar
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About the Author: Rodger Blaker RSS for Rodger's articles - Visit Rodger's website Rodger Blaker Coaching LLC Phone: 214-485-2238 www.rodgerblaker.com Rodger@rodgerblaker.com Rodger is a Professional Certified Coach who is an expert at creating positive change in business behavior, working with solopreneurs and small business owners. Through a proven coaching process, Rodger helps very busy, successful leaders to slow down, reflect, and map out critical changes they need to make to significantly grow their business and improve personally. Before opening his coaching business, Rodger spent 25 years working for fortune 500 companies where he gained valuable leadership experience by working with senior and executive management as a senior project manager. Rodger is a graduate of the CoachU Certified Graduate Coaching Program and he is a member of the International Coaching Federation where he earned his certificate as a Professional Certified Coach. He is a member of the ICF North Texas chapter where he holds the position of Treasurer. Rodger also holds a certification as a Project Management Professional or PMP. Click here to visit Rodger's website Reality Never Lies The Value of Technology Why Are You In Business Your Questions Determine Your Success Knowing When to Say Next |
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