Recently, I attended a class on real estate investing and while the focus was on the nuts-and-bolts on making money in real estate, what struck me was that almost all the "success stories" had to do with creating win-win situations.
The really big money is never made by ripping people off or over-charging! That may lead to one, or even a handful of profitable transactions, but it eventually costs you customers, costs your reputation, and just plain costs you too much!
The BIG money comes from finding a way to SERVE people. Over and over again, the success stories were about helping someone keep their home, or helping a business find a more suitable location. The success stories that made REAL money
came from helping someone solve a problem!
In the end, business is always about serving a customer or client. Successful restaurants serve the best meals. Successful architects listen to their clients and create buildings that serve the spirit as well as the budget. Successful coaches help clients create masterful lives, not just make money or win contests.
I believe it was Zig Ziglar who noted that "you can have anything you want in life if you find a way to help enough other people get what they want." In the long run, achievement, wealth, fame and fortune all come from serving people.
Who are your best customers and what (exactly) do they really need? How can you serve them better, faster, or cheaper than anyone else?
If you want to increase sales and grow your bottom line, find something your audience wants and serve them better than anyone else in town. The key to success? It's simple: Find a need and fill it.
Find a Need and Fill It - To learn more about this author, visit Rodger Blaker's Website.
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Rodger Blaker
(Visit Rodger's Website)
Rodger Blaker Coaching LLC
Phone: 214-485-2238
www.rodgerbla
ker.com
Rodg
er@rodgerblaker.com
Rodger is a Professional Certified Coach
who is an expert at creating positive
change in business behavior, working with
solopreneurs and small business owners.
Through a proven coaching process, Rodger
helps very busy, successful leaders to
slow down, reflect, and map out critical
changes they need to make to significantly
grow their business and improve
personally.
Before opening his coaching business,
Rodger spent 25 years working for fortune
500 companies where he gained valuable
leadership experience by working with
senior and executive management as a
senior project manager.
Rodger is a graduate of the CoachU
Certified Graduate Coaching Program and he
is a member of the International Coaching
Federation where he earned his certificate
as a Professional Certified Coach. He is a
member of the ICF North Texas chapter
where he holds the position of Treasurer.
Rodger also holds a certification as a
Project Management Professional or PMP.
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