I recently listened to a tape of coach and author, Laura Berman Fortgang's speech to the International Coach Federation in Chicago a couple years ago. In her presentation, she talked about the fact that reality never lies.
While her focus was on coaching, I immediately connected her words to the fact that in business, our sales, productivity, profits and customer satisfaction are ALWAYS precisely accurate measures of the service we provide.
From the dawn of history, human beings have searched for bargains. We love great products, at bargain prices. We love getting the goods or services we need, at a fair price, delivered on time, and hopefully, with an extra "bonus." In the words of the old saying, "build a better mousetrap, and the world will beat a path to your door."
Because of this, your bank account is an accurate reflection of the value the world places on your products and services. The facts and numbers do not lie. They may contain a message you don't like, or one with which you disagree, but they do not lie.
To increase your sales and profits, you must increase the value of your services. Advertising may help in the short-run. Laying employees off, or hiring "better" people may help briefly. Cutting costs or raising prices may give the illusion that things are "better," but illusions never last.
The key to the growth of your enterprise is providing more value, at a lower price. Fortunately, this is not difficult. "Value" can be many things, from faster delivery, to larger quantities, to more pleasing colors. The opportunity to innovate, add value, and increase sales is endless.
Reality does not lie. Study the numbers, notice where you can increase value to your customer, and adjust accordingly. Your financial future depends upon it.
Often, the fastest, easiest and least expensive route to adding value and improving your bottom line is with the help of a qualified consultant or coach. Thousands of entrepreneurs and business leaders have learned that an extra set of eyes and ears, another perspective, and an objective point of view can quickly make a huge difference. If you would like coaching to improve your bottom line, please contact me.
Reality Never Lies - To learn more about this author, visit Rodger Blaker's Website.
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Rodger Blaker
(Visit Rodger's Website)
Rodger Blaker Coaching LLC
Phone: 214-485-2238
www.rodgerbla
ker.com
Rodg
er@rodgerblaker.com
Rodger is a Professional Certified Coach
who is an expert at creating positive
change in business behavior, working with
solopreneurs and small business owners.
Through a proven coaching process, Rodger
helps very busy, successful leaders to
slow down, reflect, and map out critical
changes they need to make to significantly
grow their business and improve
personally.
Before opening his coaching business,
Rodger spent 25 years working for fortune
500 companies where he gained valuable
leadership experience by working with
senior and executive management as a
senior project manager.
Rodger is a graduate of the CoachU
Certified Graduate Coaching Program and he
is a member of the International Coaching
Federation where he earned his certificate
as a Professional Certified Coach. He is a
member of the ICF North Texas chapter
where he holds the position of Treasurer.
Rodger also holds a certification as a
Project Management Professional or PMP.
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