The Value of Technology
The Value of Technology
Every nurse and most other employees were given laptop computers. All mass communications and memos are now done via email. All patient records are computerized, all doctor's orders are typed. As you can imagine, there was tremendous resistance, and the cost of equipment and training was enormous. And yet, the cost of the investment has been re-captured almost instantly!
Productivity is up. There are new feelings of competence, new avenues of communication and clarity. Errors and the frustrations of trying to read messy handwriting are way down.
My point? The "cost" of investing in new technology almost always pays for itself in less than 30 days. As a rule, expanded technology predictably creates vastly expanded opportunities. We gain new perspectives. New and bigger markets open up. New communities are formed, and new alliances, partnerships and joint-ventures materialize.
Recently I've watched several small businesses struggle with "out-sourcing" technology, from running their websites to managing their databases, and while contracting services can be a good idea,
in these cases it was because the owners "didn't have time" or "weren't interested." And in every case, the long-term costs of refusing to learn at least the basics of new technology have had
enormous costs.
Invest in appropriate technology and learn to use it to your advantage.
The Value of Technology - To learn more about this author, visit Rodger Blaker's Website.
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This past month I read an article about a hospital that went through the trauma of adopting an entirely new level of technology.
Every nurse and most other employees were given laptop computers. All mass communications and memos are now done via email. All patient records are computerized, all doctor's orders are typed. As you can imagine, there was tremendous resistance, and the cost of equipment and training was enormous. And yet, the cost of the investment has been re-captured almost instantly!
Productivity is up. There are new feelings of competence, new avenues of communication and clarity. Errors and the frustrations of trying to read messy handwriting are way down.
My point? The "cost" of investing in new technology almost always pays for itself in less than 30 days. As a rule, expanded technology predictably creates vastly expanded opportunities. We gain new perspectives. New and bigger markets open up. New communities are formed, and new alliances, partnerships and joint-ventures materialize.
Recently I've watched several small businesses struggle with "out-sourcing" technology, from running their websites to managing their databases, and while contracting services can be a good idea,
in these cases it was because the owners "didn't have time" or "weren't interested." And in every case, the long-term costs of refusing to learn at least the basics of new technology have had
enormous costs.
Invest in appropriate technology and learn to use it to your advantage.
The Value of Technology - To learn more about this author, visit Rodger Blaker's Website.
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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