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What's In A Plan

Written by: Rodger Blaker

Article Overview: Create and use a written business plan. It's your road-map to success.

What's In A Plan

Most businesses have clear, written business plans, but it is amazing that so many professionals and entrepreneurs neglect this vital task.

The following is an example of the contrast between two professionals who have great skills and a desire to do well (make money) by providing superb service to their clients. Both have earned solid reputations in their field, and both understand that their professional "practice" is really a business and must be run as such.

The difference is that one has a plan, and the other does not. The results could not be more dramatic.

One knows the market, and has a plan, a budget and a time-line to contact prospects once a month for 12 consecutive months. The other does not. One has a variety of price points and a "funnel" so new or hesitant prospects can sample the work with minimal risk. They offer a money-back guarantee. The other client has none of this. They offer their services at their hourly rate, take it or leave it.

One has already scheduled personal time off throughout 2005, and it is marked on calendar in their office. This client also has a written budget for new equipment, up-grading their office, and
hiring people to help with over-flow work. The other client has a "budget in my head, sort of", but nothing in writing.

Which client has created the best conditions for success? Which client is likely to make more money, attract more business, have more time off, less anxiety, and more satisfaction at the end of
the year?

Create and use a written business plan. It's your road-map to success.

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Article Tags: anxiety, budget, business plan, business plans, desire, flow work, funnel, hourly rate, minimal risk, money, personal time, professional practice, prospects, reputations, road map, satisfaction, time line, time off



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Business Innovation - Hi Simon If you can finish off the Business Plan and think about your strategic direction or how you are going to use your product to convince people it's a great idea, it will set the foundation for your programming project. You see, when you are looking for funding you will need a Business Plan and Strategic Plan that will convince companies to invest into your new idea. Has anyone achieved this idea before using another industry besides health and fitness that you know of? You should also design some mockups as a "preview" for your programming project. This will also help reduce your programming costs as everyone will know exactly what you want if you have detailed mockups already completed including any functionality you require. Starting mockups for websites and software applications on paper is the best way if you're not a guru in graphic editing software.
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