Who Are Your Customers
Who Are Your Customers
In their enthusiasm, entrepreneurs often fail to ask hard questions about who is going to buy their products, and whether there are enough customers willing to buy at a reasonable profit.
Some great products are simply no longer in demand. Buggy whips and horse blankets come to mind. Other products are highly prized, but are out of reach for most people – luxury yachts and private aircraft might be examples.
I believe Psychologists provide a tremendous service but many of the people in that profession are impacted by a perceived value. No one questions that most therapists are superbly trained, and that many people could benefit from their skills. The problem is price, availability and perception of value.
In a society where "talk is cheap", and there continues to be a bias against counseling, many therapists cannot fill their practices and make a living. Both the therapists, and our society,
suffer as a result, but from a business standpoint, the problem is clear.
Not enough customers value the service highly enough to buy it. Period.
As a business owner or manager, here are four questions you should ask at least once a year, or every time you review your business strategies:
1. Who, exactly, are my primary customers?
2. Where are they and how can I reach them?
3. Do they understand and need the benefits I provide?
4. Are there enough of them and will they buy at a price that permits a profit?
Unless you can answer these questions, the best products and services in the world will not be enough to make your business successful. Focus on the customer!
Who Are Your Customers - To learn more about this author, visit Rodger Blaker's Website.
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We laugh at the compliment that someone could "even sell ice in Alaska", but in fact, that is rarely true. No matter how good the ice, in some markets, it's a tough sell.
In their enthusiasm, entrepreneurs often fail to ask hard questions about who is going to buy their products, and whether there are enough customers willing to buy at a reasonable profit.
Some great products are simply no longer in demand. Buggy whips and horse blankets come to mind. Other products are highly prized, but are out of reach for most people – luxury yachts and private aircraft might be examples.
I believe Psychologists provide a tremendous service but many of the people in that profession are impacted by a perceived value. No one questions that most therapists are superbly trained, and that many people could benefit from their skills. The problem is price, availability and perception of value.
In a society where "talk is cheap", and there continues to be a bias against counseling, many therapists cannot fill their practices and make a living. Both the therapists, and our society,
suffer as a result, but from a business standpoint, the problem is clear.
Not enough customers value the service highly enough to buy it. Period.
As a business owner or manager, here are four questions you should ask at least once a year, or every time you review your business strategies:
1. Who, exactly, are my primary customers?
2. Where are they and how can I reach them?
3. Do they understand and need the benefits I provide?
4. Are there enough of them and will they buy at a price that permits a profit?
Unless you can answer these questions, the best products and services in the world will not be enough to make your business successful. Focus on the customer!
Who Are Your Customers - To learn more about this author, visit Rodger Blaker's Website.
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 Enhance Your Value
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| Figuring out the value of things can be difficult sometimes. |
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They all buy. Only some return time and again
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| 80% of Sale come from 20% of Customers…
Whether you call it a Fuzzy Logic or Vilfredo Pareto’s rule based on real-time statistical data. But, this is TRUE !!! |
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Are you in a 'BS' Business?
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| A Balance Sheet Business, or 'BS Business', is a business set up solely for the purposes of generating money and extracting shareholder returns. In a BS Business the customer's are essentially a means of which to ge... |
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The softest sell
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| “Don't talk to me about telephoning or writing to past customers,” exclaimed the MD. “The last time we did that we expected a load of add-ons and easy sales, but all we got was complaints. Our service engineers wer... |
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Increase Sales by Building a Comprehensive Profile for Each of Your Loyal Customers
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| Do you know your customers beyond the regular sales that they generate? Do you take the time to build a comprehensive profile for each of your customers? What would happen if you took such decisive action? |
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Bernard ReberBack in late 1992, MS Access hit the streets. About that time the company I managed needed new software to handle their growing client base and I decided to try this new product. I had little difficulty writing and adapting a database to suit us and discovered a hidden talent for programming. A business was born. With business studies and 25 years of management experience in three different countries under my belt, I could offer a unique combination of skills and my customers agreed. From these humble beginnings my software 'invoiceit' emerged in 1999 and has since been taken to 49 states (hello Wyoming, won't you join us?), all across Canada and more than 70 other countries. From the very beginning the program included cashbook accounting, the simplest form of keeping financial business records. The Dictionary.com defines 'cashbook' as "A 'book' in which to record money received and paid out". For 'book' substitute 'simple software' and that's what I'm about. Now I have published Simple Accounting, an inexpensive spreadsheet solution which even you can master. For just $14.95 it costs less than a takeout meal! More at http://www.scrambled-card.com/simple_accounting_main.htm - Visit Bernard Reber's Website |
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 Rodger Blaker (Visit Rodger's Website) Rodger Blaker Coaching LLC Phone: 214-485-2238 www.rodgerbla ker.com Rodg er@rodgerblaker.com Rodger is a Professional Certified Coach who is an expert at creating positive change in business behavior, working with solopreneurs and small business owners. Through a proven coaching process, Rodger helps very busy, successful leaders to slow down, reflect, and map out critical changes they need to make to significantly grow their business and improve personally. Before opening his coaching business, Rodger spent 25 years working for fortune 500 companies where he gained valuable leadership experience by working with senior and executive management as a senior project manager. Rodger is a graduate of the CoachU Certified Graduate Coaching Program and he is a member of the International Coaching Federation where he earned his certificate as a Professional Certified Coach. He is a member of the ICF North Texas chapter where he holds the position of Treasurer. Rodger also holds a certification as a Project Management Professional or PMP.
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