Over the past five years I've worked with dozens of small and mid-size businesses, and have talked with the owners of most of them. I've noticed that while every situation is different, there seem to be two basic reasons why these people are in business.
By far the most common - and unfortunately, the less successful - reason is to make a profit. Sure, there are many ways to phrase or look at it, but the majority of these owners have told me they are in business to make money. They market a product or service in the hopes of beating the competition, attracting customers, making sales and creating a profit.
In the process, they create jobs, expand the national economy and achieve a level of satisfaction, personal reward and profits.
There is nothing wrong with that! That is the essence of capitalism and our free-market system!
What I notice, however, is that the focus on profits often leads to a kind of myopia, or short-sightedness. They make sales, but not repeat sales. Their costs of advertising, marketing, and customer-creation are extremely high.
The second reason is fundamentally different and leads to different results.
These people tell me they are in business to SERVE A SATISFIED CUSTOMER and that is a HUGE distinction!
A well-managed business that is focused on serving a satisfied customer generates profits, but they also have the benefit of repeat business and LOYAL customers. They have the advantage of customers who become their (volunteer) R&D team. They have the advantage of lower marketing and sales costs and that advantage typically falls straight to the bottom line and into the owner's pocket.
So, why are you in business? What's the "real" reason? What do you think about first, last and all day long?
My advice: Think about serving satisfied customers. If you do, innovation, production costs, marketing costs, and profits, will tend to take care of themselves in a very satisfying way.
Why Are You In Business - To learn more about this author, visit Rodger Blaker's Website.
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Leanne Hoagland Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales success or one of the many who have failed to change? So what are you doing to change those results? Let’s be honest, with companies moving globally and at lightening speeds, the traditional business solutions are outdated and dead. My approach moves your business out of its comfort zone and secures your competitive advantage now. If you are seeking to increase sales, build customer loyalty, create a culture of great attitudes or just achieve some sleep filled nights, then we should talk because my clients have experienced exactly those types of results. Learn more about customer loyalty at http://www.processspecialist.com/customer-loyalty.htm Give me a call at 219.759.5601 for a free strategy session. P.S. If you are seeking a motivational speaker, sales trainer or small business expert that will leave your audience smiling and remembering, please feel free to contact me at 219.759.5601. - Visit Leanne Hoagland Smith's Website |
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Rodger Blaker
(Visit Rodger's Website)
Rodger Blaker Coaching LLC
Phone: 214-485-2238
www.rodgerbla
ker.com
Rodg
er@rodgerblaker.com
Rodger is a Professional Certified Coach
who is an expert at creating positive
change in business behavior, working with
solopreneurs and small business owners.
Through a proven coaching process, Rodger
helps very busy, successful leaders to
slow down, reflect, and map out critical
changes they need to make to significantly
grow their business and improve
personally.
Before opening his coaching business,
Rodger spent 25 years working for fortune
500 companies where he gained valuable
leadership experience by working with
senior and executive management as a
senior project manager.
Rodger is a graduate of the CoachU
Certified Graduate Coaching Program and he
is a member of the International Coaching
Federation where he earned his certificate
as a Professional Certified Coach. He is a
member of the ICF North Texas chapter
where he holds the position of Treasurer.
Rodger also holds a certification as a
Project Management Professional or PMP.
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