Ya Gotta Have a Plan
Ya Gotta Have a Plan
This terrible loss has nothing to do with the "dot-com" depression or the economy. It has everything to do with the fact that she never made the shift from doing it all herself to being the leader and manager of a thriving business.
Without a plan and an organizational chart, she continues to be the driving force behind every sale, every decision, and every innovation. She works horrendous hours, sometimes even packing and shipping orders herself on the weekends! Sometimes she micro-manages; at other times she pulls back so dramatically that instead of delegating, she abdicates. No wonder her employees are frustrated and her business is falling apart!
EVERY business needs an organizational chart! EVERY business, even a child's lemonade stand, needs to know who squeezes the lemons, who handles sales, and who does the accounting. Sometimes, in a micro-business, it may all be done by the same person, but each ROLE is distinct, separate, and specialized, and this should be recognized and documented.
EVERY business must know who their best customers are. EVERY business must have a marketing plan, a budget, and an R&D team. EVERY business needs a business plan that is current and reviewed often.
Ya Gotta Have a Plan - To learn more about this author, visit Rodger Blaker's Website.
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I recently heard about a remarkable woman who has built, and nearly lost, a great business. She launched it in the mid-nineties with little more than a dream and a few dollars in her "hobby" account, and quickly built it to almost 17 million dollars a year in sales. Unfortunately, her sales have dropped off by half of what they were in earlier years.
This terrible loss has nothing to do with the "dot-com" depression or the economy. It has everything to do with the fact that she never made the shift from doing it all herself to being the leader and manager of a thriving business.
Without a plan and an organizational chart, she continues to be the driving force behind every sale, every decision, and every innovation. She works horrendous hours, sometimes even packing and shipping orders herself on the weekends! Sometimes she micro-manages; at other times she pulls back so dramatically that instead of delegating, she abdicates. No wonder her employees are frustrated and her business is falling apart!
EVERY business needs an organizational chart! EVERY business, even a child's lemonade stand, needs to know who squeezes the lemons, who handles sales, and who does the accounting. Sometimes, in a micro-business, it may all be done by the same person, but each ROLE is distinct, separate, and specialized, and this should be recognized and documented.
EVERY business must know who their best customers are. EVERY business must have a marketing plan, a budget, and an R&D team. EVERY business needs a business plan that is current and reviewed often.
Ya Gotta Have a Plan - To learn more about this author, visit Rodger Blaker's Website.
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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