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Ya Gotta Have a Plan
Written by: Rodger BlakerArticle Overview: EVERY business must know who their best customers are. EVERY business must have a marketing plan, a budget, and an R&D team. EVERY business needs a business plan that is current and reviewed often.
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Free Download - Let Your Light Shine By Rodger Blaker |
Ya Gotta Have a Plan
I recently heard about a remarkable woman who has built, and nearly lost, a great business. She launched it in the mid-nineties with little more than a dream and a few dollars in her "hobby" account, and quickly built it to almost 17 million dollars a year in sales. Unfortunately, her sales have dropped off by half of what they were in earlier years.
This terrible loss has nothing to do with the "dot-com" depression or the economy. It has everything to do with the fact that she never made the shift from doing it all herself to being the leader and manager of a thriving business.
Without a plan and an organizational chart, she continues to be the driving force behind every sale, every decision, and every innovation. She works horrendous hours, sometimes even packing and shipping orders herself on the weekends! Sometimes she micro-manages; at other times she pulls back so dramatically that instead of delegating, she abdicates. No wonder her employees are frustrated and her business is falling apart!
EVERY business needs an organizational chart! EVERY business, even a child's lemonade stand, needs to know who squeezes the lemons, who handles sales, and who does the accounting. Sometimes, in a micro-business, it may all be done by the same person, but each ROLE is distinct, separate, and specialized, and this should be recognized and documented.
EVERY business must know who their best customers are. EVERY business must have a marketing plan, a budget, and an R&D team. EVERY business needs a business plan that is current and reviewed often.
Article Tags: accounting, budget, business plan, d team, depression, driving force, economy, innovation, lemonade stand, lemons, marketing plan, micro business, mid nineties, million dollars, organizational chart, remarkable woman, shipping orders, thriving business
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About the Author: Rodger Blaker RSS for Rodger's articles - Visit Rodger's website Rodger Blaker Coaching LLC Phone: 214-485-2238 www.rodgerblaker.com Rodger@rodgerblaker.com Rodger is a Professional Certified Coach who is an expert at creating positive change in business behavior, working with solopreneurs and small business owners. Through a proven coaching process, Rodger helps very busy, successful leaders to slow down, reflect, and map out critical changes they need to make to significantly grow their business and improve personally. Before opening his coaching business, Rodger spent 25 years working for fortune 500 companies where he gained valuable leadership experience by working with senior and executive management as a senior project manager. Rodger is a graduate of the CoachU Certified Graduate Coaching Program and he is a member of the International Coaching Federation where he earned his certificate as a Professional Certified Coach. He is a member of the ICF North Texas chapter where he holds the position of Treasurer. Rodger also holds a certification as a Project Management Professional or PMP. Click here to visit Rodger's website The Great Business Discovery of 2007 Who Are Your Customers What Will You Achieve This Year Opportunities in Times of Chaos Your Best Summer Ever |
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