How the Media Can Make or Break Your Business

Guest post by: Dr. John Oda
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How to motivate your employees - By Dr. John Oda

I have had the honor of working in media for over a decade. I'm amazed at how the industry can make or break your business if you don't use it to your advantage.

Earlier, I was on a coaching call with one of my clients talking about marketing strategies about how to get more business. A thought hit me like ten tons of bricks that answered my pressing questions about marketing. I found out that business owners can successfully market, based on what the latest news is reporting.

If you find out what's being reported in the news that negatively affects many people, then you can appeal to your potential customers. For example, about three months ago, the media began using the word recession to describe the state of the American economy. By looking at current advertising on the internet and in newspapers, advertisers have played up the word "recession" in their message. Just like them, if you focus your marketing strategies on the events in the news that are troublesome to many and create a solution, then you can "win the game" in finding ways to serve others in the highest way.

Start by finding out what's going on in your local news. You can get creative through a press release to the media to align your business with their message(s).

Dare to make your business fabulous!
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How to motivate your employees - By Dr. John Oda

About the Author: Dr. John Oda

RSS for Dr. John's articles - Visit Dr. John's website
John Oda Ph.D NLP is a business peak performance expert, an author, and speaker frequently called upon to provide corporate training, workshops and seminars for many companies in the United States. He is an expert in coaching sales and business professionals in overcoming the behaviors and obstacles that may impede their sales results and affect their bottom line. Since 1995, John has created a speaking bureau such topics, which include: time management, sales training, human diversity, leadership programs and etc. He provides companies with a strategic plan to increase their bottom line by over 25 percent yearly. Act Now ( 503) 875-3206

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