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Risk and the Entrepreneur – 3 Ways That Risk Separates the Winners from the Rest of the Pack

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Suzanne Muusers
(Visit Suzanne's Website) Suzanne Muusers is a Business Coach and Business Expert based in Scottsdale, Arizona. She is a credentialed member of the International Coach Federation and has owned or managed a business every year since 1981. She is the creator of Two Page Mini Business Plan™, The Secret to More Business Income! Visit her site: http://www.prosperitycoaching.biz

Suzanne Muusers is a Silver author on EvanCarmichael.com
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Risk and the Entrepreneur – 3 Ways That Risk Separates the Winners from the Rest of the Pack

Life is risky. We are taught from an early age that taking a risk is dangerous and not always worth it. Raising your hand in class when you think you know the answer could pay off, or it could lead to being ostracized. Asking someone out on a date could lead to success or it could backfire.

Starting a business is risky. Seventy-five percent of businesses fail in the first five years. The causes are varied, but I believe it has much to do with how much risk the business owner is willing to take. I often meet entrepreneurs who are not willing to make the needed investments in their business that will ensure success. I make the case that successful, wealthy entrepreneurs are not afraid of risk and do what it takes to step out of their comfort zones to become the leaders of the pack.

What are some of the risks these folks are willing to take that help to score a home run? What are they are doing that contributes to profits, sales, and success?

1. Many have taken a risk by investing in a corporate identity that positions the company as a professional, successful entity. They have sharp business cards and stationary that tells prospects that they are open for business and are not running their business on a dime. Only one out of ten business owners I meet present me with a business card that can be called professional. All too often I see a business card that has been printed off their printer, or I notice a telltale "Free business cards at …" on the back of the card. I’ve been handed faded, wrinkled business cards that look like they have been through the wash from someone selling a dazzling line of jewelry. I’ve seen flimsy one-color cards that create visions of bland, uncreative marketing ideas from a marketing consultant. These individuals may be saving a buck but what they don’t realize is that their prospects have already written them off as "unsuccessful" or unprofessional because of their image.

2. Many have taken a risk by investing in being an expert in their field. They have taken extensive training and become certified in their industry. They are knowledgeable about the competition, the standards, and what’s next in their line of work. They regularly take seminars and workshops, subscribe to industry magazines, and read to improve their knowledge. When in a conversation with this type of business owner, you get the impression that they know what they're talking about, are trustworthy, and capable. Prospects buy from people they know, like and trust.

3. Many have taken a risk by hiring professionals to help in their business. They hire attorneys to set up a corporation or limited liability company. They invest in marketing consultants to design and implement a professional marketing campaign. They hire CPA's to advise them of current tax laws. They recognize that they will enjoy success much faster with help than on their own.

If you are risk averse, ask yourself the following questions:
How do I want to be perceived by my prospects?
What would I do if I was not afraid of risk and knew it would lead to success?
Do I want success faster and if so, am I willing to change some of my belief systems?

With risk comes reward. Always playing it safe it not a sign of a successful entrepreneur. Home runs don’t get hit if you’re sitting in the dugout. Resolve to take some risks in your life and your business and see yourself reap the rewards.

©Copyright 2007- Suzanne Muusers - All Rights Reserved

Reprint Rights: You may reprint this article as long the article is printed in its entirety including the about the author information, you leave all the links active, and you do not edit the article in any way, and include the copyright statement.





Risk and the Entrepreneur 3 Ways That Risk Separates the Winners from the Rest of the Pack - To learn more about this author, visit Suzanne Muusers's Website.

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Dianne Crampton

Dianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here.

Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009.  Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010.  To receive publishing discounts, subscribe to the free TigerTracks Newsletter here.

- Visit Dianne Crampton's Website

Dave Kurlan
Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website

Cheryl Matthynssens

Cheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur.  Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well.  A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles.  She opened up a small affiliate site - The Balance Guide-  to help others find resources for mental and emotional well being.  Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com

- Visit Cheryl Matthynssens's Website

Stephanie Robey
Stephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals.

She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com   Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences.  Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University.

Read Steph's Blog
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Sign up for our Free 7-Day BootCamp: Self Employed & Rich
- Visit Stephanie Robey's Website

Jay Kubassek
(Jay's Full Bio: EvanCarmichael.com/jaykubassek)  In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.

 

As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)

 

Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. 

 

Jay resides in NYC with his wife Jamie, son Milo and dog Cooper.  Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website


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