Half Full or Half Empty?
Half Full or Half Empty?
For those of us who have lived through the economic slowdowns of the past, who have been unemployed, we know that this too will pass. It's part of the constant ebb and flow of economic cycles. But that doesn't make it easy.
Remember, it's not all doom and gloom. Sales of fuel- efficient cars is so strong that there is actually a shortage of some models. In the flood ravaged areas of Iowa realtors are active because there is a shortage of homes available for purchase. For people with cash in the bank, real estate and stocks can be purchased at sale prices.
As a business owner you always have choices. You can choose to sit around waiting for something good to happen, or you can take action to improve your results. The fall is an ideal time to do just that. The kids are back in school. Families have new routines and people spend their time in new ways. Now is a great time to get back to work on your business and prepare for the coming year.
Spend some time reviewing your results to date. Look at your sales. Where did your revenue come from? What services or products did your customers buy and why? Look at your customers. Who were they and why did they choose to do business with you? Look at your expenses. Are they reasonable and appropriate? The object, of course, is to determine what's working and what's not. Based on that information you can adjust the mix of products and services, address your expenses, revise your marketing plan (you do have a marketing plan, right?) and get ready to grow your business as we move into the new year. You might not be in school, but you still have homework to do.
Half Full or Half Empty - To learn more about this author, visit Dave Ferguson's Website.
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Many of the business owners I'm talking to have seen a decrease in activity - people spending less and being even more careful about what they buy. We are bombarded by news stories that portray a nation in financial turmoil. Some of the people I talk to refuse to read the paper or watch the news on TV for that very reason. They want to see some good news. Is your glass half full or half empty?
For those of us who have lived through the economic slowdowns of the past, who have been unemployed, we know that this too will pass. It's part of the constant ebb and flow of economic cycles. But that doesn't make it easy.
Remember, it's not all doom and gloom. Sales of fuel- efficient cars is so strong that there is actually a shortage of some models. In the flood ravaged areas of Iowa realtors are active because there is a shortage of homes available for purchase. For people with cash in the bank, real estate and stocks can be purchased at sale prices.
As a business owner you always have choices. You can choose to sit around waiting for something good to happen, or you can take action to improve your results. The fall is an ideal time to do just that. The kids are back in school. Families have new routines and people spend their time in new ways. Now is a great time to get back to work on your business and prepare for the coming year.
Spend some time reviewing your results to date. Look at your sales. Where did your revenue come from? What services or products did your customers buy and why? Look at your customers. Who were they and why did they choose to do business with you? Look at your expenses. Are they reasonable and appropriate? The object, of course, is to determine what's working and what's not. Based on that information you can adjust the mix of products and services, address your expenses, revise your marketing plan (you do have a marketing plan, right?) and get ready to grow your business as we move into the new year. You might not be in school, but you still have homework to do.
Half Full or Half Empty - To learn more about this author, visit Dave Ferguson's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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