How Playing the Numbers Game Can Turn Into Relationship Building

Guest post by: Mandie Crawford
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Communicating Your Message - Your Info-mercial - By Mandie Crawford

It's all in the numbers. In fact business - although about relationships is also all about numbers. How many people do you have on your data base? How many times do you connect with them? How are you adding to your data base? How are you doing this?

If you are relying solely on meeting people one at a time to build your data base you may be seriously limiting your ability to succeed. There are other ways to build relationships with people you do not yet know. In fact bigger businesses are doing it all the time. So why aren't you?

Last month I sent an offer out to my data base for a coaching program. I wanted six clients. The first three that signed up for the program were people I had NEVER met before. That's right! So how did they get the email with the offer?

When I first started Roaring Women - we offered 23 Golden rules to promote your business. When someone signed up for the 23 tips - which they received daily - they were added to my data base. They received good ideas and value - and I had someone I could continue to communicate with on a regular basis. Week after week, month after month, people added themselves to the data base and began getting the tips.

In addition, I began to send out more information about business - tips and trends via a newsletter. More and more people signed up - and as long as I delivered value - they stayed on the list. As each person saw items they wanted to purchase - or courses they wanted to take, or meetings they wanted to attend - they began to purchase.

So in essence - although I had not met each subscriber - I had built a relationship with them by offering great information thereby building trust. Imagine if I had to meet each of those people who signed up for the business coaching in person? After learning more about them - I realized the chances were slim to nil that our paths would have crossed.

Personal relationships are important - in business and in our everyday lives. However, we live in a much different world than our parents did where we began building relationships by shaking hands and saying hello. The internet has opened the doors to a brave new world - where we begin building relationships en masse - and meet people one on one later in the game.

Want to learn more on how you can grow your data base and start building relationships in a more effective way? Join us this next week for the webinar to learn how easily you can begin to systematize your relationship building - and grow your business, contact list and income.

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Free PDF Download
Communicating Your Message - Your Info-mercial - By Mandie Crawford

About the Author: Mandie Crawford

RSS for Mandie's articles - Visit Mandie's website
Mandie Crawford is a marketing expert, business coach, trainer and motivational speaker who was recently awarded Calgary Business Woman of the Year for her contributions to the business community.
Mandie also has skills and expertise in providing high quality guidance in time management and system implementation for small a medium sized businesses. Her passion as a business and professional development coach is to helps women recognize their value and self worth.

She is the President of Roaring Women Ltd which is Canada's premier national business support group for women in business that focuses on connecting, promoting and educating women in business. In her goal to encourage and educate women in building business across the country, she launched and completed a 6 week coaching tour in partnership with Staple Business Depot in 2008 where she coached over 600 women in business.

Mandie is mother to four children and 3 stepchildren and one highly energetic chocolate lab! Ms Crawford is also a former award winning police officer with Halton Regional Police.

Click here to visit Mandie's website.

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